1Beyond frustration:        Pleasure,          Flow, &     Dana Chisnell                      Refresh Boston -         Mea...
2
3Companiesare creatingremarkable,happy,evenlovableexperiencesevery day
4What not to do.
5
6
7
8
9
10      EN    OK C E BR IEN XPERE
11Usability isn’t just about eliminatingfrustration anymore.
12If you want users to love your designs,fall in love with your users.
13             Science of play                               Lovable                 Persuasion    Behavioral economics   ...
143 levels of happy experience designPleasure      Flow           Meaning
151. Pleasure   •   Consideration   •   Anticipation of needs
16
17Houdini’sbirthday
18Anniversary ofthe Eiffel Tour
19Matt Groening’sbirthday
20Swackettextendedforecast
21
22TripIt.com
23Virgin Americahotcellularphone.com
24Virgin Americasafety video
25   Virgin America   in-flight   entertainment   systemBloomberg Businessweek
26    Virgin America    in-flight    entertainment    systemwww.flickr.com/disrupsean
271. Evidence of Pleasure✤   Smiling✤   Exclamations, “Nice!” or “Got it!”✤   Behaving with infatuation
28Cautions of Pleasure            Habituation            Distraction            Disruption
292. Flow   •   Challenge to skill   •   Plays on mastery and       control
30Quora
31Activity of people orquestions you follow
32
33
34
35Ommwriter
36phone form factor        http://dvice.com/archives/2009/02/htc-magic-bring.php
37phone form factor        http://blogs.techrepublic.com.com/hiner/?m=200809
38phone form factor        http://blogs.techrepublic.com.com/hiner/?m=200809
39                         Things                                  Instapaper     TripIt   Dropbox   Bankinggs
402. Evidence of Flow✤   Gratification✤   Feeling productive✤   Focused concentration✤   Energized✤   Stop talking✤   Empow...
41Cautions of Flow            Could translate as either            engagement or frustration            User control is key
423. Meaning   •   Connectedness   •   Making a difference   •   Belonging   •   Virtuousness
43
44Zipcar.com
45Zipcar.com
46LinkedIn
47Twitter
48wikis...      http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
49forums...       http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
50Wardrobe Refashion
51Wardrobe Refashion
52Kiva.org
53Kiva.org
54Kiva.org
55
56     Feedbackamong contacts
57  Tips amongphotographers
583. Evidence of Meaning✤ Feeling of groundedness and morality✤ Feelings of compassion and empathy✤ Expansiveness, opennes...
59Cautions of Meaning            Must be authentic, genuine
60Go. Do good things.
61Creating a remarkableexperienceversus a satisfactory oneis possible
62How much happiness can youdesign in?
63PleasureFlowMeaning
64Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks:...
65Where to learn more   Dana’s blog: http://   usabilitytestinghowto.blogspot.com/   Download templates, examples, and   l...
66ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148
Upcoming SlideShare
Loading in...5
×

Pleasure, Flow, and Meaning in Design

2,163
-1

Published on

Revised and updated talk just for Boston Refresh on August 24, 2011.

Published in: Design, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,163
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Pleasure, Flow, and Meaning in Design

  1. 1. 1Beyond frustration: Pleasure, Flow, & Dana Chisnell Refresh Boston - Meaning August 2011 in design @danachis #happy
  2. 2. 2
  3. 3. 3Companiesare creatingremarkable,happy,evenlovableexperiencesevery day
  4. 4. 4What not to do.
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. 10 EN OK C E BR IEN XPERE
  11. 11. 11Usability isn’t just about eliminatingfrustration anymore.
  12. 12. 12If you want users to love your designs,fall in love with your users.
  13. 13. 13 Science of play Lovable Persuasion Behavioral economics Affective engineering Emotional intelligence Hedonics Positive psychology HCI Cognitive psych Behavioral psychUsable Human factors Ergonomics Linguistics
  14. 14. 143 levels of happy experience designPleasure Flow Meaning
  15. 15. 151. Pleasure • Consideration • Anticipation of needs
  16. 16. 16
  17. 17. 17Houdini’sbirthday
  18. 18. 18Anniversary ofthe Eiffel Tour
  19. 19. 19Matt Groening’sbirthday
  20. 20. 20Swackettextendedforecast
  21. 21. 21
  22. 22. 22TripIt.com
  23. 23. 23Virgin Americahotcellularphone.com
  24. 24. 24Virgin Americasafety video
  25. 25. 25 Virgin America in-flight entertainment systemBloomberg Businessweek
  26. 26. 26 Virgin America in-flight entertainment systemwww.flickr.com/disrupsean
  27. 27. 271. Evidence of Pleasure✤ Smiling✤ Exclamations, “Nice!” or “Got it!”✤ Behaving with infatuation
  28. 28. 28Cautions of Pleasure Habituation Distraction Disruption
  29. 29. 292. Flow • Challenge to skill • Plays on mastery and control
  30. 30. 30Quora
  31. 31. 31Activity of people orquestions you follow
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35Ommwriter
  36. 36. 36phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
  37. 37. 37phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  38. 38. 38phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  39. 39. 39 Things Instapaper TripIt Dropbox Bankinggs
  40. 40. 402. Evidence of Flow✤ Gratification✤ Feeling productive✤ Focused concentration✤ Energized✤ Stop talking✤ Empowerment✤ Key strengths tapped
  41. 41. 41Cautions of Flow Could translate as either engagement or frustration User control is key
  42. 42. 423. Meaning • Connectedness • Making a difference • Belonging • Virtuousness
  43. 43. 43
  44. 44. 44Zipcar.com
  45. 45. 45Zipcar.com
  46. 46. 46LinkedIn
  47. 47. 47Twitter
  48. 48. 48wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  49. 49. 49forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  50. 50. 50Wardrobe Refashion
  51. 51. 51Wardrobe Refashion
  52. 52. 52Kiva.org
  53. 53. 53Kiva.org
  54. 54. 54Kiva.org
  55. 55. 55
  56. 56. 56 Feedbackamong contacts
  57. 57. 57 Tips amongphotographers
  58. 58. 583. Evidence of Meaning✤ Feeling of groundedness and morality✤ Feelings of compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged✤ Long lasting glow
  59. 59. 59Cautions of Meaning Must be authentic, genuine
  60. 60. 60Go. Do good things.
  61. 61. 61Creating a remarkableexperienceversus a satisfactory oneis possible
  62. 62. 62How much happiness can youdesign in?
  63. 63. 63PleasureFlowMeaning
  64. 64. 64Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
  65. 65. 65Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  66. 66. 66ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×