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Pleasure, Flow, and Meaning in Design

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Revised and updated talk just for Boston Refresh on August 24, 2011.

Revised and updated talk just for Boston Refresh on August 24, 2011.

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  • 1. 1Beyond frustration: Pleasure, Flow, & Dana Chisnell Refresh Boston - Meaning August 2011 in design @danachis #happy
  • 2. 2
  • 3. 3Companiesare creatingremarkable,happy,evenlovableexperiencesevery day
  • 4. 4What not to do.
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10 EN OK C E BR IEN XPERE
  • 11. 11Usability isn’t just about eliminatingfrustration anymore.
  • 12. 12If you want users to love your designs,fall in love with your users.
  • 13. 13 Science of play Lovable Persuasion Behavioral economics Affective engineering Emotional intelligence Hedonics Positive psychology HCI Cognitive psych Behavioral psychUsable Human factors Ergonomics Linguistics
  • 14. 143 levels of happy experience designPleasure Flow Meaning
  • 15. 151. Pleasure • Consideration • Anticipation of needs
  • 16. 16
  • 17. 17Houdini’sbirthday
  • 18. 18Anniversary ofthe Eiffel Tour
  • 19. 19Matt Groening’sbirthday
  • 20. 20Swackettextendedforecast
  • 21. 21
  • 22. 22TripIt.com
  • 23. 23Virgin Americahotcellularphone.com
  • 24. 24Virgin Americasafety video
  • 25. 25 Virgin America in-flight entertainment systemBloomberg Businessweek
  • 26. 26 Virgin America in-flight entertainment systemwww.flickr.com/disrupsean
  • 27. 271. Evidence of Pleasure✤ Smiling✤ Exclamations, “Nice!” or “Got it!”✤ Behaving with infatuation
  • 28. 28Cautions of Pleasure Habituation Distraction Disruption
  • 29. 292. Flow • Challenge to skill • Plays on mastery and control
  • 30. 30Quora
  • 31. 31Activity of people orquestions you follow
  • 32. 32
  • 33. 33
  • 34. 34
  • 35. 35Ommwriter
  • 36. 36phone form factor http://dvice.com/archives/2009/02/htc-magic-bring.php
  • 37. 37phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  • 38. 38phone form factor http://blogs.techrepublic.com.com/hiner/?m=200809
  • 39. 39 Things Instapaper TripIt Dropbox Bankinggs
  • 40. 402. Evidence of Flow✤ Gratification✤ Feeling productive✤ Focused concentration✤ Energized✤ Stop talking✤ Empowerment✤ Key strengths tapped
  • 41. 41Cautions of Flow Could translate as either engagement or frustration User control is key
  • 42. 423. Meaning • Connectedness • Making a difference • Belonging • Virtuousness
  • 43. 43
  • 44. 44Zipcar.com
  • 45. 45Zipcar.com
  • 46. 46LinkedIn
  • 47. 47Twitter
  • 48. 48wikis... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  • 49. 49forums... http://www.wikihow.com/Successfully-Convince-Your-Parents-to-Let-You-Have-a-Dog
  • 50. 50Wardrobe Refashion
  • 51. 51Wardrobe Refashion
  • 52. 52Kiva.org
  • 53. 53Kiva.org
  • 54. 54Kiva.org
  • 55. 55
  • 56. 56 Feedbackamong contacts
  • 57. 57 Tips amongphotographers
  • 58. 583. Evidence of Meaning✤ Feeling of groundedness and morality✤ Feelings of compassion and empathy✤ Expansiveness, openness✤ Devoted, engaged✤ Long lasting glow
  • 59. 59Cautions of Meaning Must be authentic, genuine
  • 60. 60Go. Do good things.
  • 61. 61Creating a remarkableexperienceversus a satisfactory oneis possible
  • 62. 62How much happiness can youdesign in?
  • 63. 63PleasureFlowMeaning
  • 64. 64Where to learn more about thepsychology of happiness TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown TED Talks : Happy design - Stefan Sagmeister Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman Happiness: A History, by Darrin M. McMahon
  • 65. 65Where to learn more Dana’s blog: http:// usabilitytestinghowto.blogspot.com/ Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting
  • 66. 66ThankYou.Dana Chisnelldana@usabilityworks.netwww.usabilityworks.net415.519.1148

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