Future of social media


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Preview of the future of social media including Google Buzz, Viral Video, and other helpful links.

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  • Meghan- check them out and change what I have for description if you want
  • Audry- make sure you know what you want to say about these
  • Future of social media

    1. 1. Welcome To The Future<br />
    2. 2. WARNING<br />Via Direct Messages<br />Message: “lol, is this you”<br />Sender: bzpharma<br />DO NOT CLICK THE LINK!!!<br />Spammers can take your account<br />TWITTER PHISHING ATTACK!<br />
    3. 3. Google Buzz<br />
    4. 4. What Is It?<br />Gmail Account Users <br />Link w/ other network members<br />Post status updates and pictures<br />Follow Twitter and Flickr<br />Rating- “Good Buzz” seal of approval<br />VIDEO <br />
    5. 5. Cons of Buzz<br />New- no one is sure how to use it<br />Too much going on- hard to sift through everything<br />Privacy issues- Google is fixing these<br />
    6. 6. Pros of Buzz<br />Reply straight from inbox<br />Everything in once place<br />Already has a huge network- Gmail Users<br />
    7. 7. What People Are Saying<br />“Google announced its new social networking product, Google Buzz, today. Our reaction late, boring, and lame.” Yahoo Finance<br />“I'm especially fond of Gmail Buzz, which adds the power of asymmetric following to email….AWESOME idea” Tim O’Reilly <br />
    8. 8. Viral Video<br />
    9. 9. What are they? <br />Viral video -- video clip content that gains widespread popularity through Internet sharing<br />YouTube<br />Blogs <br />Other media-sharing websites<br />
    10. 10. Viral video is getting its industry close-up.<br />Less expensive to produce & market than traditional advertising <br />Gained popularity through YouTube <br />38.5% predict industry standard within a year<br />According to the Feed Company, an online-marketing agency <br />
    11. 11. Examples <br />Take notes<br />http://www.see3.net/video<br />Simple elements: powerful wording, dramatic use of color, narrator <br />What not to do<br />http://www.youtube.com/watch?v=XWGFLbmZ5jo<br />Good pictures & message <br />Poor presentation: words cut off mid-sentence, unnecessary info (history of the organization) <br />
    12. 12. Who cares?<br />Viral video campaigns produce desirable results<br />“A viral video done right can foster stronger relationships between people and brands. We're pleased with the results we've seen and we're optimistic we'll see continued growth in the future.”<br />-- DedricChoi, Vice President, Strategy & Analysis, Digitas<br />
    13. 13. Viral video can increase brand awareness due to its ability to spread views exponentially.<br />Low cost of video production and the effort involved tospread it among websites and blogs<br />
    14. 14. How do I get one? <br />Team effort<br />Writer<br />Someone who knows how to write for video <br />Get your message across clearly <br />Producer <br />Someone to oversee the project <br />Organize details of cast, crew, budget, etc. <br />Techy<br />Someone who knows how to post your video <br />Can handle the online aspects <br />
    15. 15. Where do we put it? <br />Website <br />YouTube <br />Facebook/MySpace <br />Google Video <br />DoGooder TV <br />
    16. 16. DoGooder TV<br />Allows nonprofits to present their videos online for free <br />Reach new audiences <br />Create your own page or embed a video player on your website <br />Links to direct donations <br />http://www.dogooder.tv/default.aspx<br />
    17. 17. Helpful Websites <br />http://www.see3.net/video<br />http://www.lightreading.com<br />Light Reading is the leading online media, research, and focused event company<br />
    18. 18. Important sites for the future<br />
    19. 19. Flickr<br />photos<br />upload, search, store, organize, and share<br />Delicious<br />social bookmarking<br />Digg<br />Discover and share content on web<br />Gmail icon<br /> notifies when new mail comes<br />
    20. 20. Mashable.com<br />Social Media Guide<br />One of the largest blogs on the internet<br />Tips, tricks and news on all social media<br />Good source for S.M. news<br />
    21. 21. SocialNetDaily.com<br />Mostly news focused<br />How to market and network online <br />Focuses on ALL social media<br />
    22. 22. Others <br />Many Many more sites out there<br />Google search brings millions of results<br />Some are more trustworthy than others<br />Use whatever fits your needs best<br />Can follow most in blogs or twitter<br />
    23. 23. Cornerstone sife<br />
    24. 24. What Is Next For Us?<br />April 8th- Compete in Chicago<br />Next Year: <br />Social Media Internship Placement<br />One on One S.M consulting<br />Another conference series<br />Topic TBD<br />
    25. 25. Thank You For Coming<br />Have a Great Day!<br />Janelle Brown, Katey Kingsbury, Julia Contreras, Audry Yonge <br />