Building Your Practice Profile Through Social Media
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Building Your Practice Profile Through Social Media

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Presented at eCommerce and the Law,

Presented at eCommerce and the Law,
The Commons Institute,
Toronto,
January 20, 2012

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    Building Your Practice Profile Through Social Media Building Your Practice Profile Through Social Media Presentation Transcript

    • Building Your Practice ProfileThrough Social Media Connie Crosby Crosby Group Consulting The Commons Institute eCommerce and the Law 2012 Toronto, January 20, 2012
    • Today:• Social media statistics• Why social media• Blogging as a cornerstone• Getting started
    • Social media statistics
    • Connie’s Disclaimer re: StatisticsThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientific. Additional sources of data should be sought to confirm numbers given here before using them for business planning purposes.
    • LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 5
    • Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 6
    • Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 7
    • YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 8
    • Google Plus• launched end of June 2011 in closed beta• open beta in September 2011• 18-35 year olds largest demographic• reached 20 million users after 3 weeks; 67 million by November 2011• over 800k Canadian users after 3 weeks Sources: comScore, July & Dec 2011, Google Plus blog 9
    • Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 10
    • Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 11
    • Mobile in Canada• 25 1/2 million mobile phone subscribers• 10 million own smart phones• 29% of mobile phone users visit social networking sites from the mobile devices Source: Canadian Wireless Telecommunication Association, December 2011; comScore September 2011 12
    • Use in Canada (millions of users active in the past month) 30 23 15 8Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 13 Note: data from various sources
    • Why Social Media?
    • • raise your profile• highlight your knowledge/expertise• connect directly with your clients/target client audience• compete with the “big guys”
    • Blogging
    • Myblogging story
    • Blogging is.... Cornerstone to your Social Media Plan
    • Highlight yourexpertise Cornerstone to your Social Media Plan
    • Highlight Raise your yourexpertise profile Cornerstone to your Social Media Plan
    • Highlight Raise your yourexpertise profile Cornerstone to your Social Media Plan Bring readers in from social networks
    • Highlight Raise your yourexpertise profile Cornerstone to your Become Social Media findable Plan online Bring readers in from social networks
    • Highlight Raise your your expertise profile Cornerstone to your Become Build Social Media findablerelationships Plan online Bring readers in from social networks
    • www.barrysookman.com
    • www.constructionlawcanada.com
    • www.mylegalbriefcase.com
    • nylawblog.typepad.com
    • Getting Started
    • First Steps• focus topic to appeal to audience• pick site name• get your domain• set up website/blog (get web designer help?)• create content!• make it sustainable
    • Next Steps• get blog listed - lawblogs.ca, ABA Blawg Directory, subject-specific indices• start small, build• add in other social network tools• get help (assistants, social media consultants)• listen, respond, engage!
    • Other networking tools• LinkedIn• Facebook• Twitter• YouTube• Google Plus
    • JD Supra
    • Scribd
    • Legal OnRamp
    • Martindale Connected
    • Advanced Steps
    • Podcasting - Audio
    • Podcasting - Video
    • Create apps - mobile/social
    • Create apps - mobile/social
    • Create events - link to social
    • Create events- link to social
    • Caveats• guidance from UK Law Society - practice note http://www.lawsociety.org.uk/productsandservices/practicenotes/ socialmedia/5049.article• client confidentiality• don’t do anything stupid• policy for staff - http://policytool.net/
    • Learn more!
    • Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 45