Building Your Practice Profile Through Social Media

Building Your Practice ProﬁleThrough Social Media Connie Crosby Crosby Group Consulting The Commons Institute eCommerce and the Law 2012 Toronto, January 20, 2012

Today:• Social media statistics• Why social media• Blogging as a cornerstone• Getting started

Social media statistics

Connie’s Disclaimer re: StatisticsThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientiﬁc. Additional sources of data should be sought to conﬁrm numbers given here before using them for business planning purposes.

LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 5

Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 6

Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 7

YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 8

Google Plus• launched end of June 2011 in closed beta• open beta in September 2011• 18-35 year olds largest demographic• reached 20 million users after 3 weeks; 67 million by November 2011• over 800k Canadian users after 3 weeks Sources: comScore, July & Dec 2011, Google Plus blog 9

Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 10

Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 11

Mobile in Canada• 25 1/2 million mobile phone subscribers• 10 million own smart phones• 29% of mobile phone users visit social networking sites from the mobile devices Source: Canadian Wireless Telecommunication Association, December 2011; comScore September 2011 12

Use in Canada (millions of users active in the past month) 30 23 15 8Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 13 Note: data from various sources

Why Social Media?

• raise your proﬁle• highlight your knowledge/expertise• connect directly with your clients/target client audience• compete with the “big guys”

Blogging

Myblogging story

Blogging is.... Cornerstone to your Social Media Plan

Highlight yourexpertise Cornerstone to your Social Media Plan

Highlight Raise your yourexpertise proﬁle Cornerstone to your Social Media Plan

Highlight Raise your yourexpertise proﬁle Cornerstone to your Social Media Plan Bring readers in from social networks

Highlight Raise your yourexpertise proﬁle Cornerstone to your Become Social Media ﬁndable Plan online Bring readers in from social networks

Highlight Raise your your expertise proﬁle Cornerstone to your Become Build Social Media ﬁndablerelationships Plan online Bring readers in from social networks

www.barrysookman.com

www.constructionlawcanada.com

www.mylegalbriefcase.com

nylawblog.typepad.com

Getting Started

First Steps• focus topic to appeal to audience• pick site name• get your domain• set up website/blog (get web designer help?)• create content!• make it sustainable

Next Steps• get blog listed - lawblogs.ca, ABA Blawg Directory, subject-speciﬁc indices• start small, build• add in other social network tools• get help (assistants, social media consultants)• listen, respond, engage!

Other networking tools• LinkedIn• Facebook• Twitter• YouTube• Google Plus

JD Supra

Scribd

Legal OnRamp

Martindale Connected

Advanced Steps

Podcasting - Audio

Podcasting - Video

Create apps - mobile/social

Create events - link to social

Create events- link to social

Caveats• guidance from UK Law Society - practice note http://www.lawsociety.org.uk/productsandservices/practicenotes/ socialmedia/5049.article• client conﬁdentiality• don’t do anything stupid• policy for staff - http://policytool.net/

Learn more!

Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 45

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Building Your Practice Profile Through Social Media

by Connie Crosby on Jan 22, 2012

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Building Your Practice Profile Through Social Media — Presentation Transcript