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Building Your Practice        ProfileThrough Social Media                       Connie Crosby            Crosby Group Consu...
Today:• Social media statistics• Why social media• Blogging as a cornerstone• Getting started
Social media statistics
Connie’s Disclaimer re: StatisticsThis is a brief snapshot put together from various       sources, created for general in...
LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members                  ...
Twitter• Over 200 million users (100 million “active”  users)• 200 million messages (“tweets”) sent per  day• 13.7% of Can...
Facebook• more than 500 million active users• (almost 700 million according to Inside  Facebook)• 50% log in on any given ...
YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55%  of US Internet users• 2 billion vid...
Google Plus• launched end of June 2011 in closed beta• open beta in September 2011• 18-35 year olds largest demographic• r...
Use in Canada                    (millions of users active in the past month)                                             ...
Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and Chin...
Mobile in Canada• 25 1/2 million mobile phone subscribers• 10 million own smart phones• 29% of mobile phone users visit so...
Use in Canada           (millions of users active in the past month)                                                      ...
Why Social Media?
• raise your profile• highlight your knowledge/expertise• connect directly with your clients/target  client audience• compe...
Blogging
Myblogging story
Blogging is....             Cornerstone               to your             Social Media                 Plan
Highlight  yourexpertise       Cornerstone         to your       Social Media           Plan
Highlight          Raise  your             yourexpertise         profile       Cornerstone         to your       Social Med...
Highlight           Raise  your              yourexpertise          profile       Cornerstone         to your       Social ...
Highlight           Raise  your              yourexpertise          profile       Cornerstone         to your        Become...
Highlight           Raise        your              your      expertise          profile              Cornerstone           ...
www.barrysookman.com
www.constructionlawcanada.com
www.mylegalbriefcase.com
nylawblog.typepad.com
Getting Started
First Steps• focus topic to appeal to audience• pick site name• get your domain• set up website/blog  (get web designer he...
Next Steps• get blog listed - lawblogs.ca, ABA Blawg  Directory, subject-specific indices• start small, build• add in other...
Other networking tools• LinkedIn• Facebook• Twitter• YouTube• Google Plus
JD Supra
Scribd
Legal OnRamp
Martindale Connected
Advanced Steps
Podcasting - Audio
Podcasting - Video
Create apps - mobile/social
Create apps - mobile/social
Create events - link to social
Create events- link to social
Caveats• guidance from UK Law Society - practice  note  http://www.lawsociety.org.uk/productsandservices/practicenotes/  s...
Learn more!
Thank you!           Connie CrosbyCrosby Group Consulting    http://crosbygroup.ca connie@crosbygroup.ca            416-91...
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Building Your Practice Profile Through Social Media

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Presented at eCommerce and the Law,
The Commons Institute,
Toronto,
January 20, 2012

Published in: Business, Technology
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Transcript of "Building Your Practice Profile Through Social Media "

  1. 1. Building Your Practice ProfileThrough Social Media Connie Crosby Crosby Group Consulting The Commons Institute eCommerce and the Law 2012 Toronto, January 20, 2012
  2. 2. Today:• Social media statistics• Why social media• Blogging as a cornerstone• Getting started
  3. 3. Social media statistics
  4. 4. Connie’s Disclaimer re: StatisticsThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientific. Additional sources of data should be sought to confirm numbers given here before using them for business planning purposes.
  5. 5. LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 5
  6. 6. Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 6
  7. 7. Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 7
  8. 8. YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 8
  9. 9. Google Plus• launched end of June 2011 in closed beta• open beta in September 2011• 18-35 year olds largest demographic• reached 20 million users after 3 weeks; 67 million by November 2011• over 800k Canadian users after 3 weeks Sources: comScore, July & Dec 2011, Google Plus blog 9
  10. 10. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 10
  11. 11. Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 11
  12. 12. Mobile in Canada• 25 1/2 million mobile phone subscribers• 10 million own smart phones• 29% of mobile phone users visit social networking sites from the mobile devices Source: Canadian Wireless Telecommunication Association, December 2011; comScore September 2011 12
  13. 13. Use in Canada (millions of users active in the past month) 30 23 15 8Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 13 Note: data from various sources
  14. 14. Why Social Media?
  15. 15. • raise your profile• highlight your knowledge/expertise• connect directly with your clients/target client audience• compete with the “big guys”
  16. 16. Blogging
  17. 17. Myblogging story
  18. 18. Blogging is.... Cornerstone to your Social Media Plan
  19. 19. Highlight yourexpertise Cornerstone to your Social Media Plan
  20. 20. Highlight Raise your yourexpertise profile Cornerstone to your Social Media Plan
  21. 21. Highlight Raise your yourexpertise profile Cornerstone to your Social Media Plan Bring readers in from social networks
  22. 22. Highlight Raise your yourexpertise profile Cornerstone to your Become Social Media findable Plan online Bring readers in from social networks
  23. 23. Highlight Raise your your expertise profile Cornerstone to your Become Build Social Media findablerelationships Plan online Bring readers in from social networks
  24. 24. www.barrysookman.com
  25. 25. www.constructionlawcanada.com
  26. 26. www.mylegalbriefcase.com
  27. 27. nylawblog.typepad.com
  28. 28. Getting Started
  29. 29. First Steps• focus topic to appeal to audience• pick site name• get your domain• set up website/blog (get web designer help?)• create content!• make it sustainable
  30. 30. Next Steps• get blog listed - lawblogs.ca, ABA Blawg Directory, subject-specific indices• start small, build• add in other social network tools• get help (assistants, social media consultants)• listen, respond, engage!
  31. 31. Other networking tools• LinkedIn• Facebook• Twitter• YouTube• Google Plus
  32. 32. JD Supra
  33. 33. Scribd
  34. 34. Legal OnRamp
  35. 35. Martindale Connected
  36. 36. Advanced Steps
  37. 37. Podcasting - Audio
  38. 38. Podcasting - Video
  39. 39. Create apps - mobile/social
  40. 40. Create apps - mobile/social
  41. 41. Create events - link to social
  42. 42. Create events- link to social
  43. 43. Caveats• guidance from UK Law Society - practice note http://www.lawsociety.org.uk/productsandservices/practicenotes/ socialmedia/5049.article• client confidentiality• don’t do anything stupid• policy for staff - http://policytool.net/
  44. 44. Learn more!
  45. 45. Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 45
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