Connie’s Disclaimer re: StatisticsThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientiﬁc. Additional sources of data should be sought to conﬁrm numbers given here before using them for business planning purposes.
LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 5
Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 6
Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 7
YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 8
Google Plus• launched end of June 2011 in closed beta• open beta in September 2011• 18-35 year olds largest demographic• reached 20 million users after 3 weeks; 67 million by November 2011• over 800k Canadian users after 3 weeks Sources: comScore, July & Dec 2011, Google Plus blog 9
Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 10
Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 11
Mobile in Canada• 25 1/2 million mobile phone subscribers• 10 million own smart phones• 29% of mobile phone users visit social networking sites from the mobile devices Source: Canadian Wireless Telecommunication Association, December 2011; comScore September 2011 12
Use in Canada (millions of users active in the past month) 30 23 15 8Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 13 Note: data from various sources
First Steps• focus topic to appeal to audience• pick site name• get your domain• set up website/blog (get web designer help?)• create content!• make it sustainable
Next Steps• get blog listed - lawblogs.ca, ABA Blawg Directory, subject-speciﬁc indices• start small, build• add in other social network tools• get help (assistants, social media consultants)• listen, respond, engage!
Other networking tools• LinkedIn• Facebook• Twitter• YouTube• Google Plus
Caveats• guidance from UK Law Society - practice note http://www.lawsociety.org.uk/productsandservices/practicenotes/ socialmedia/5049.article• client conﬁdentiality• don’t do anything stupid• policy for staff - http://policytool.net/