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Social media planning, content and communication


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These are a few slides put together for a guest discussion with a communications class.

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Social media planning, content and communication

  1. 1. Social Media Planning, Content & Communication Connie Crosby Crosby Group Consulting @conniecrosby Toronto, ON Centennial College November 19, 2013
  2. 2. Social Media Planning Framework
  3. 3. Engagement
  4. 4. Strategy Development
  5. 5. The social media ecosystem - the tools
  6. 6.
  7. 7. Planning content • Determine & research audience(s) • Plan a range of interesting content • Who will do what? • Editorial calendar • Keywords for SEO
  8. 8. Keyword Intelligence by Ron Jones Sybex, 2011
  9. 9. Personal reputation • • Contributions from the class. Check these out!
  10. 10. Risks & Policy
  11. 11. Mitigating risks • Start small and add • Gradually incorporate into workflow • Set and post a policy for comments on your social media sites in advance • Monitor comments • Consider in advance who will respond to various types of comments and how - e.g. what about during a crisis? • Do read the terms of service for social media sites
  12. 12. Social Media Guidelines Checklist
  13. 13.
  14. 14. Want more on the Social Media Framework? Social Media Planning for Organizations • online as part of Social Media Engagement Certificate • at iSchool Institute, University of Toronto • social-media-engagement-certificate
  15. 15. PodCamp Toronto
  16. 16. Effective Blogging for Libraries by Connie Crosby The Tech Set series, Neal-Schuman Publishing Available in Canada via the OLA Store
  17. 17. Thank you! Connie Crosby Crosby Group Consulting @conniecrosby @crosbygroup 416-919-6719