Social media planning, content and communication

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Social media planning, content and communication

  1. 1. Social Media Planning, Content & Communication Connie Crosby Crosby Group Consulting @conniecrosby Toronto, ON Centennial College November 19, 2013
  2. 2. Social Media Planning Framework
  3. 3. Engagement
  4. 4. Strategy Development
  5. 5. The social media ecosystem - the tools
  6. 6. conversationprism.com
  7. 7. Planning content • Determine & research audience(s) • Plan a range of interesting content • Who will do what? • Editorial calendar • Keywords for SEO
  8. 8. Keyword Intelligence by Ron Jones Sybex, 2011
  9. 9. Personal reputation • brandyourself.com • reputation.com Contributions from the class. Check these out!
  10. 10. Risks & Policy
  11. 11. Mitigating risks • Start small and add • Gradually incorporate into workflow • Set and post a policy for comments on your social media sites in advance • Monitor comments • Consider in advance who will respond to various types of comments and how - e.g. what about during a crisis? • Do read the terms of service for social media sites
  12. 12. Social Media Guidelines Checklist http://www.charleneli.com/resources/social-media-policiesdirectory/
  13. 13. socialmedia.policytool.net
  14. 14. Want more on the Social Media Framework? Social Media Planning for Organizations • online as part of Social Media Engagement Certificate • at iSchool Institute, University of Toronto • https://institute.ischool.utoronto.ca/certificates/ social-media-engagement-certificate
  15. 15. PodCamp Toronto podcamptoronto.com
  16. 16. Effective Blogging for Libraries by Connie Crosby The Tech Set series, Neal-Schuman Publishing http://www.neal-schuman.com/ebl Available in Canada via the OLA Store www.accessola.com/olastore/
  17. 17. Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca @conniecrosby @crosbygroup 416-919-6719

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