Entrepreneurship & organisations: influences and organizations
Building Your Practice Profile Through Social Media
1. Building Your Practice
Profile
Through Social Media
Connie Crosby
Crosby Group Consulting
The Commons Institute
eCommerce and the Law 2012
Toronto, January 20, 2012
2. Today:
• Social media statistics
• Why social media
• Blogging as a cornerstone
• Getting started
4. Connie’s Disclaimer re: Statistics
This is a brief snapshot put together from various
sources, created for general interest.
Please note because this was compiled from a
number of sources, these numbers are not
scientific. Additional sources of data should be
sought to confirm numbers given here before
using them for business planning purposes.
5. LinkedIn
• “world largest professional network”
• more than 120 million members
• Canada: 4 million members
Source: LinkedIn, August 2011
5
6. Twitter
• Over 200 million users (100 million “active”
users)
• 200 million messages (“tweets”) sent per
day
• 13.7% of Canadians are active users
Sources: Twitter, June & September 2011
and Digital Journal, December 2010
6
7. Facebook
• more than 500 million active users
• (almost 700 million according to Inside
Facebook)
• 50% log in on any given day
• Canada: 16.8 million users
Sources: Facebook, August 2011
and Inside Facebook, June 12, 2011
7
8. YouTube
• Canada: 17.6 million active users
• 71% of Canadian Internet users versus 55%
of US Internet users
• 2 billion videos viewed by Canadians in
November 2010
Source: comScore, January 2011
8
9. Google Plus
• launched end of June 2011 in closed beta
• open beta in September 2011
• 18-35 year olds largest demographic
• reached 20 million users after 3 weeks;
67 million by November 2011
• over 800k Canadian users after 3 weeks
Sources: comScore, July & Dec
2011, Google Plus blog
9
10. Use in Canada
(millions of users active in the past month)
20
15
10
5
Google+
LinkedIn 0
Twitter
Facebook
YouTube
Note: data from various sources 10
11. Global mobile use
• 5.3 billion mobile subscribers
• or 77% of the world’s population
• growth is being led by India and China
Source: mobiThinking, June 2011
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
11
12. Mobile in Canada
• 25 1/2 million mobile phone subscribers
• 10 million own smart phones
• 29% of mobile phone users visit social
networking sites from the mobile devices
Source: Canadian Wireless
Telecommunication Association,
December 2011; comScore
September 2011
12
13. Use in Canada
(millions of users active in the past month)
30
23
15
8
Google+
LinkedIn
Twitter 0
Facebook
YouTube
Mobile
13 Note: data from various sources
20. Highlight Raise
your your
expertise profile
Cornerstone
to your
Social Media
Plan
21. Highlight Raise
your your
expertise profile
Cornerstone
to your
Social Media
Plan
Bring readers
in from
social networks
22. Highlight Raise
your your
expertise profile
Cornerstone
to your Become
Social Media findable
Plan online
Bring readers
in from
social networks
23. Highlight Raise
your your
expertise profile
Cornerstone
to your Become
Build Social Media findable
relationships Plan online
Bring readers
in from
social networks
29. First Steps
• focus topic to appeal to audience
• pick site name
• get your domain
• set up website/blog
(get web designer help?)
• create content!
• make it sustainable
30. Next Steps
• get blog listed - lawblogs.ca, ABA Blawg
Directory, subject-specific indices
• start small, build
• add in other social network tools
• get help (assistants, social media
consultants)
• listen, respond, engage!
43. Caveats
• guidance from UK Law Society - practice
note
http://www.lawsociety.org.uk/productsandservices/practicenotes/
socialmedia/5049.article
• client confidentiality
• don’t do anything stupid
• policy for staff - http://policytool.net/