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Building Your Practice
        Profile
Through Social Media
                       Connie Crosby
            Crosby Group Consulting
              The Commons Institute
         eCommerce and the Law 2012
             Toronto, January 20, 2012
Today:
• Social media statistics
• Why social media
• Blogging as a cornerstone
• Getting started
Social media statistics
Connie’s Disclaimer re: Statistics

This is a brief snapshot put together from various
       sources, created for general interest.

 Please note because this was compiled from a
   number of sources, these numbers are not
 scientific. Additional sources of data should be
  sought to confirm numbers given here before
   using them for business planning purposes.
LinkedIn

• “world largest professional network”
• more than 120 million members
• Canada: 4 million members


                         Source: LinkedIn, August 2011
                     5
Twitter
• Over 200 million users (100 million “active”
  users)
• 200 million messages (“tweets”) sent per
  day
• 13.7% of Canadians are active users
              Sources: Twitter, June & September 2011
                    and Digital Journal, December 2010
                      6
Facebook
• more than 500 million active users
• (almost 700 million according to Inside
  Facebook)
• 50% log in on any given day
• Canada: 16.8 million users
                  Sources: Facebook, August 2011
                 and Inside Facebook, June 12, 2011
                      7
YouTube

• Canada: 17.6 million active users
• 71% of Canadian Internet users versus 55%
  of US Internet users
• 2 billion videos viewed by Canadians in
  November 2010


                     Source: comScore, January 2011
                     8
Google Plus
• launched end of June 2011 in closed beta
• open beta in September 2011
• 18-35 year olds largest demographic
• reached 20 million users after 3 weeks;
  67 million by November 2011
• over 800k Canadian users after 3 weeks
                         Sources: comScore, July & Dec
                            2011, Google Plus blog
                     9
Use in Canada
                    (millions of users active in the past month)


                                                                           20



                                                                          15



                                                                          10



                                                                      5

          Google+
                     LinkedIn                                         0
                                  Twitter
                                                 Facebook
                                                            YouTube

Note: data from various sources             10
Global mobile use

• 5.3 billion mobile subscribers
• or 77% of the world’s population
• growth is being led by India and China

                             Source: mobiThinking, June 2011
    http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

                             11
Mobile in Canada
• 25 1/2 million mobile phone subscribers
• 10 million own smart phones
• 29% of mobile phone users visit social
  networking sites from the mobile devices

                         Source: Canadian Wireless
                      Telecommunication Association,
                        December 2011; comScore
                             September 2011
                     12
Use in Canada
           (millions of users active in the past month)


                                                                    30



                                                                   23



                                                                   15



                                                               8

Google+
          LinkedIn
                     Twitter                                   0
                               Facebook
                                          YouTube
                                                      Mobile

                                 13        Note: data from various sources
Why Social Media?
• raise your profile
• highlight your knowledge/expertise
• connect directly with your clients/target
  client audience

• compete with the “big guys”
Blogging
My
blogging
 story
Blogging is....


             Cornerstone
               to your
             Social Media
                 Plan
Highlight
  your
expertise

       Cornerstone
         to your
       Social Media
           Plan
Highlight          Raise
  your             your
expertise         profile

       Cornerstone
         to your
       Social Media
           Plan
Highlight           Raise
  your              your
expertise          profile

       Cornerstone
         to your
       Social Media
           Plan

       Bring readers
          in from
      social networks
Highlight           Raise
  your              your
expertise          profile

       Cornerstone
         to your        Become
       Social Media     findable
           Plan          online
       Bring readers
          in from
      social networks
Highlight           Raise
        your              your
      expertise          profile

              Cornerstone
                to your       Become
    Build     Social Media    findable
relationships     Plan         online
             Bring readers
                in from
            social networks
www.barrysookman.com
www.constructionlawcanada.com
www.mylegalbriefcase.com
nylawblog.typepad.com
Getting Started
First Steps
• focus topic to appeal to audience
• pick site name
• get your domain
• set up website/blog
  (get web designer help?)
• create content!
• make it sustainable
Next Steps
• get blog listed - lawblogs.ca, ABA Blawg
  Directory, subject-specific indices
• start small, build
• add in other social network tools
• get help (assistants, social media
  consultants)
• listen, respond, engage!
Other networking tools

• LinkedIn
• Facebook
• Twitter
• YouTube
• Google Plus
JD Supra
Scribd
Legal OnRamp
Martindale Connected
Advanced Steps
Podcasting - Audio
Podcasting - Video
Create apps - mobile/social
Create apps - mobile/social
Create events - link to social
Create events
- link to social
Caveats
• guidance from UK Law Society - practice
  note
  http://www.lawsociety.org.uk/productsandservices/practicenotes/
  socialmedia/5049.article


• client confidentiality
• don’t do anything stupid
• policy for staff - http://policytool.net/
Learn more!
Thank you!
           Connie Crosby
Crosby Group Consulting
    http://crosbygroup.ca
 connie@crosbygroup.ca
            416-919-6719
          @conniecrosby
           @crosbygroup



                        45

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Building Your Practice Profile Through Social Media

  • 1. Building Your Practice Profile Through Social Media Connie Crosby Crosby Group Consulting The Commons Institute eCommerce and the Law 2012 Toronto, January 20, 2012
  • 2. Today: • Social media statistics • Why social media • Blogging as a cornerstone • Getting started
  • 4. Connie’s Disclaimer re: Statistics This is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientific. Additional sources of data should be sought to confirm numbers given here before using them for business planning purposes.
  • 5. LinkedIn • “world largest professional network” • more than 120 million members • Canada: 4 million members Source: LinkedIn, August 2011 5
  • 6. Twitter • Over 200 million users (100 million “active” users) • 200 million messages (“tweets”) sent per day • 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 6
  • 7. Facebook • more than 500 million active users • (almost 700 million according to Inside Facebook) • 50% log in on any given day • Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 7
  • 8. YouTube • Canada: 17.6 million active users • 71% of Canadian Internet users versus 55% of US Internet users • 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 8
  • 9. Google Plus • launched end of June 2011 in closed beta • open beta in September 2011 • 18-35 year olds largest demographic • reached 20 million users after 3 weeks; 67 million by November 2011 • over 800k Canadian users after 3 weeks Sources: comScore, July & Dec 2011, Google Plus blog 9
  • 10. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTube Note: data from various sources 10
  • 11. Global mobile use • 5.3 billion mobile subscribers • or 77% of the world’s population • growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 11
  • 12. Mobile in Canada • 25 1/2 million mobile phone subscribers • 10 million own smart phones • 29% of mobile phone users visit social networking sites from the mobile devices Source: Canadian Wireless Telecommunication Association, December 2011; comScore September 2011 12
  • 13. Use in Canada (millions of users active in the past month) 30 23 15 8 Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 13 Note: data from various sources
  • 15. • raise your profile • highlight your knowledge/expertise • connect directly with your clients/target client audience • compete with the “big guys”
  • 18. Blogging is.... Cornerstone to your Social Media Plan
  • 19. Highlight your expertise Cornerstone to your Social Media Plan
  • 20. Highlight Raise your your expertise profile Cornerstone to your Social Media Plan
  • 21. Highlight Raise your your expertise profile Cornerstone to your Social Media Plan Bring readers in from social networks
  • 22. Highlight Raise your your expertise profile Cornerstone to your Become Social Media findable Plan online Bring readers in from social networks
  • 23. Highlight Raise your your expertise profile Cornerstone to your Become Build Social Media findable relationships Plan online Bring readers in from social networks
  • 29. First Steps • focus topic to appeal to audience • pick site name • get your domain • set up website/blog (get web designer help?) • create content! • make it sustainable
  • 30. Next Steps • get blog listed - lawblogs.ca, ABA Blawg Directory, subject-specific indices • start small, build • add in other social network tools • get help (assistants, social media consultants) • listen, respond, engage!
  • 31. Other networking tools • LinkedIn • Facebook • Twitter • YouTube • Google Plus
  • 39. Create apps - mobile/social
  • 40. Create apps - mobile/social
  • 41. Create events - link to social
  • 42. Create events - link to social
  • 43. Caveats • guidance from UK Law Society - practice note http://www.lawsociety.org.uk/productsandservices/practicenotes/ socialmedia/5049.article • client confidentiality • don’t do anything stupid • policy for staff - http://policytool.net/
  • 45. Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 45