Advanced Content Marketing Strategies in Australia - Prosperity Media

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Prosperity Media Consulting Director James Norquay talks over some Content Marketing Strategies in the Australian Market.

Prosperity Media Consulting Director James Norquay talks over some Content Marketing Strategies in the Australian Market.

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  • 1. Advanced Content Marketing Strategies in Australia By James Norquay
  • 2. @connections8 What have I been doing for the last 10 years? 2004 > NOW 2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors.These sites were mostly acquired by a US media company. 2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search with PieterVerasdonck & Grew the unit to millions in revenue. 2012 – Headed up the SEO activity forVirgin Mobile Australia (Agency lead) 2013 – NOW – Started my own Sydney CBD based DigitalAgency Prosperity Media. Some recent clients include:
  • 3. @connections8 EVERY NICHE HAS COMPETITORS WITH BIG BUDGETS FOR CONTENT MARKETING! Competitor > Your business >
  • 4. @connections8 What are some strategies which ACTUALLY work? Your business >
  • 5. @connections8 Giving out gifts and getting links and social traffic
  • 6. @connections8 Creators are important!
  • 7. @connections8 Creators are important!
  • 8. @connections8 How to Find Creators = Buzzsumo.com & Followerwonk.com
  • 9. @connections8 http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ Interview someone REALLY interesting
  • 10. @connections8 Seed content via “creators”
  • 11. @connections8 Interviews can yield HUGE shares and links
  • 12. @connections8 TENTHOUSAND +Visitors to the Interview
  • 13. @connections8 Get your Facebook Fans to help make your content and then get them to share it!!!
  • 14. @connections8 200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
  • 15. @connections8 14,000 +Visitors from Reddit in 24 hours! Content needs to be of a technical nature.
  • 16. @connections8 EGO Bait in the finance niche viaTwitter Remember: Followerwonk or BuzzSumo to target mid-tier users.
  • 17. @connections8 PROTip: Not getting the attention from a industry heavy weight, well target their followers and get noticed that way!!!
  • 18. @connections8 Share Cool and RandomThings likeViral Nova does = 94,000 impressions
  • 19. @connections8 Social Branded Profiles = Winning About.me Crunchbase.com
  • 20. @connections8 DealsWebsite to promote all business offers = Winning
  • 21. @connections8 Emerging Image Sharing Sites = Winning Polyvore.com ImgFave.com
  • 22. @connections8 Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!! Search term “Buy Sunglasses Online”
  • 23. @connections8 Open GraphTags, Facebook Markup,Twitter Mark up ECT…..
  • 24. @connections8 smo.knowem.com Check them all on this fantastic tool
  • 25. @connections8 Social Buttons Good = Social Shares + Keep users on site Not that great = Multiple touch points and takes them off site!
  • 26. @connections8 Additional Social Sharing Ideas
  • 27. @connections8 Email influencers and ask them to SHARE content
  • 28. @connections8 Always link to your products inYouTube descriptions
  • 29. @connections8 BuzzFeed can work but you need the RIGHT content Even CommBank is doing it now…
  • 30. @connections8 #RCS Content Marketing 2,500 backlinks
  • 31. @connections8 Creative Web Application - Death by Caffeine App 1,800 Backlinks
  • 32. @connections8 Worldwide Etiquette Map - Swissotel 160 backlinks
  • 33. @connections8 Slide ShareYour Best Content Assets and Presentations
  • 34. @connections8 Make the Annual Report SEXY
  • 35. @connections8 1,300 backlinks Visualize data sets
  • 36. @connections8 Visualize data sets
  • 37. @connections8 Weekly Roundups of content
  • 38. @connections8 Any Cool Content Marketing Tools? Your business >
  • 39. @connections8 Truesocialmetrics.com
  • 40. @connections8 Getlittlebird.com
  • 41. @connections8 Paywithatweet.com
  • 42. @connections8 Pay with a Like https://premium.wpmudev.org/project/pay-with-a-like/
  • 43. @connections8 http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623 Pay with a Google+1 http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
  • 44. @connections8 SharedCount.com
  • 45. @connections8 Track Social Mentions & Social Questions onTopsy.com + InboxQ.com
  • 46. @connections8 http://www.seobook.com/google-lends-a-helping-hand Remember do not spam on social keep it classy and professional. http://www.seobook.com/google-lends-a-helping-hand
  • 47. @connections8 ThankYou ForYourTime Lets get a drink!!! Find us Online : ProsperityMedia.com.au Email me: James@prosperitymedia.com.au Call Us: 1300 886 452