Advanced Content Marketing Strategies in Australia - Prosperity Media

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Prosperity Media Consulting Director James Norquay talks over some Content Marketing Strategies in the Australian Market.

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Advanced Content Marketing Strategies in Australia - Prosperity Media

  1. 1. Advanced Content Marketing Strategies in Australia By James Norquay
  2. 2. @connections8 What have I been doing for the last 10 years? 2004 > NOW 2004 – 2008 – Founded a successful network of content sites which generated 20 million + Unique visitors.These sites were mostly acquired by a US media company. 2009 – 2012 – Started the SEO & Content Marketing division for Columbus Search with PieterVerasdonck & Grew the unit to millions in revenue. 2012 – Headed up the SEO activity forVirgin Mobile Australia (Agency lead) 2013 – NOW – Started my own Sydney CBD based DigitalAgency Prosperity Media. Some recent clients include:
  3. 3. @connections8 EVERY NICHE HAS COMPETITORS WITH BIG BUDGETS FOR CONTENT MARKETING! Competitor > Your business >
  4. 4. @connections8 What are some strategies which ACTUALLY work? Your business >
  5. 5. @connections8 Giving out gifts and getting links and social traffic
  6. 6. @connections8 Creators are important!
  7. 7. @connections8 Creators are important!
  8. 8. @connections8 How to Find Creators = Buzzsumo.com & Followerwonk.com
  9. 9. @connections8 http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ Interview someone REALLY interesting
  10. 10. @connections8 Seed content via “creators”
  11. 11. @connections8 Interviews can yield HUGE shares and links
  12. 12. @connections8 TENTHOUSAND +Visitors to the Interview
  13. 13. @connections8 Get your Facebook Fans to help make your content and then get them to share it!!!
  14. 14. @connections8 200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest
  15. 15. @connections8 14,000 +Visitors from Reddit in 24 hours! Content needs to be of a technical nature.
  16. 16. @connections8 EGO Bait in the finance niche viaTwitter Remember: Followerwonk or BuzzSumo to target mid-tier users.
  17. 17. @connections8 PROTip: Not getting the attention from a industry heavy weight, well target their followers and get noticed that way!!!
  18. 18. @connections8 Share Cool and RandomThings likeViral Nova does = 94,000 impressions
  19. 19. @connections8 Social Branded Profiles = Winning About.me Crunchbase.com
  20. 20. @connections8 DealsWebsite to promote all business offers = Winning
  21. 21. @connections8 Emerging Image Sharing Sites = Winning Polyvore.com ImgFave.com
  22. 22. @connections8 Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!! Search term “Buy Sunglasses Online”
  23. 23. @connections8 Open GraphTags, Facebook Markup,Twitter Mark up ECT…..
  24. 24. @connections8 smo.knowem.com Check them all on this fantastic tool
  25. 25. @connections8 Social Buttons Good = Social Shares + Keep users on site Not that great = Multiple touch points and takes them off site!
  26. 26. @connections8 Additional Social Sharing Ideas
  27. 27. @connections8 Email influencers and ask them to SHARE content
  28. 28. @connections8 Always link to your products inYouTube descriptions
  29. 29. @connections8 BuzzFeed can work but you need the RIGHT content Even CommBank is doing it now…
  30. 30. @connections8 #RCS Content Marketing 2,500 backlinks
  31. 31. @connections8 Creative Web Application - Death by Caffeine App 1,800 Backlinks
  32. 32. @connections8 Worldwide Etiquette Map - Swissotel 160 backlinks
  33. 33. @connections8 Slide ShareYour Best Content Assets and Presentations
  34. 34. @connections8 Make the Annual Report SEXY
  35. 35. @connections8 1,300 backlinks Visualize data sets
  36. 36. @connections8 Visualize data sets
  37. 37. @connections8 Weekly Roundups of content
  38. 38. @connections8 Any Cool Content Marketing Tools? Your business >
  39. 39. @connections8 Truesocialmetrics.com
  40. 40. @connections8 Getlittlebird.com
  41. 41. @connections8 Paywithatweet.com
  42. 42. @connections8 Pay with a Like https://premium.wpmudev.org/project/pay-with-a-like/
  43. 43. @connections8 http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623 Pay with a Google+1 http://codecanyon.net/item/google-plus-to-download-for-wordpress/999623
  44. 44. @connections8 SharedCount.com
  45. 45. @connections8 Track Social Mentions & Social Questions onTopsy.com + InboxQ.com
  46. 46. @connections8 http://www.seobook.com/google-lends-a-helping-hand Remember do not spam on social keep it classy and professional. http://www.seobook.com/google-lends-a-helping-hand
  47. 47. @connections8 ThankYou ForYourTime Lets get a drink!!! Find us Online : ProsperityMedia.com.au Email me: James@prosperitymedia.com.au Call Us: 1300 886 452

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