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Duke

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Duke

  1. 1. Duke Sarah Muller, Ashanti Powell, Shazia Siddiqi Urban Man Autumn/Winter 2017 Delivery Date MDSE 3250 Apparel Line Project
  2. 2. Business Plan ● Duke ● Duke by Duke ● Duke is a company that values its customers and takes into consideration quality as well as affordability when producing products. It is a company that holds every product to the standards our customers expect and . ● Menswear ● Regular and Big & Tall Size Ranges ○ 36-56 ○ XB-3XB ○ LT-3XLT
  3. 3. The Duke customer is a man in his 20’s to early 40’s that cares about his appearance and how it can affect how people interact with him. He is a man who enjoys the professional setting in the workplace, as well as, the casual and exciting nightlife. Which means he needs garments that will seamlessly transition between both settings. He admires fashionable, modern and unique pieces that set him apart from his colleges and friends, but each garment is bought for practicality. He does not like the hassle of taking a long time to shop for what he needs, but rather likes the “on-the-go” ease of shopping. He also enjoys buying items all together in coordinating sets to make pairing items together an easier task. He values the quality as well as the versatility of his garments to insure that they can be used repeatedly without becoming worn or tired looking. If he is not shopping here at Duke is shopping at Express, JcPenney, or Topshop. Once he moves up the corporate ladder he will be able to afford retailers like Ralph Lauren. Target Market Profile
  4. 4. “ This Kent sport coat nods to time-honored Neapolitan tailoring, with soft shoulders and a partial lining. Featuring fine italian craftsmanship, and the elegant style is tailored from a sumptuous blend of wool and cashmere.” Details: Size 40R has a 30¼" front body length, a 29¾" back body length, and a 17¾" sleeve inseam. Back body length is taken from the center back of the neck. Notched lapels. Contrasting undercollar. Two-button silhouette. Unfinished cuffs. Left chest welt pocket. Right hip ticket pocket. Two front waist flapped pockets. Two interior chest pockets. Double vent. Lined at the sleeves and the back yoke. Shell: 53% wool, 47% cashmere. Lining: 100% cupro. Dry clean. Made in Italy. Analysis of Selected Garment The target market for the Purple Label Ralph Lauren brand loves the image of luxury, and loves the best quality in tailored suiting. The Ralph Lauren Purple Label sell at price points in the upper-end or luxury ranges in premier retailers. The Company distributes this collection in less than 100 U.S. and international stores. This means that the target customer gets exclusivity to this particular brand inside of the Ralph Lauren name. The Purple label has added sportswear suiting to the collection, and we want to implement that into our line for the A/W 2016 for Duke. In order to knock this sport coat off we have to evaluate the textiles, functionality, and Findings and Trims in order to get it to price point of the Duke target customer. The changes that will occur to the luxury wool and cashmere sports coat that Ralph Lauren created to fit the price point of our moderate brand will be as follows: → Textile: Instead of the Wool/Cashmere blend, The textile used for the knocked off coat will be a Wool/Polyester blend fabric to keep the coat affordable and still be able to present durability for the Duke customer. → Lining: Instead of the Cupro lining used for the luxury sports coat, we will use a Acetate fabric to keep the coat affordable and still be able to present durability for the Duke customer → Buttons: To Keep with the fashion trends that we will be presenting to the Duke customer, we will use matte wood buttons instead of the marble sheen buttons that Ralph Lauren uses for their sports coat.
  5. 5. Apparel Line . .. .
  6. 6. Sports Coat Duke, Autumn/Winter 17, the Urban Man This blazer has a two button closure with two flap hand pockets on one side and one on the other all fully lined. There is a welt breast pocket on the top left of the blazer near the modern slim notched collar. The blazer is two toned with a contrast between the lining and the outer shell. Wool and Polyester blend outer shell and Acetate Lining. Dry clean only and do not use bleach $96.69
  7. 7. Trouser Duke, Autumn/Winter 17, the Urban Man. These trousers sport a slim leg and are more of an everyday type of pant. This is a staple garment seen in the closets of all of our customers. These pants have large slant pockets in a contrasting color that coordinates with the Blazer. There is a hidden hook and button closure with zip fly. Cotton/Polyester/Spandex Machine Wash on cold, dry on delicate/air dry or dry clean. Do not use bleach. the suggested retail value (state in whole numbers)
  8. 8. Cuffed Trouser Duke, Autumn/Winter 17, the Urban Man. This is our more fashion forward pant that includes a hidden hook and button closure with a zip fly.The garment also has deep slant pockets and a slimmer leg. The blind stich cuffs are in a contrasting color that again coordinates with the blazer to make coordinated set that looks polished and professional as well as fashionable. Polyester/Wool/Spandex Machine Wash on cold, dry on delicate/air dry or dry clean. Do not use bleach. the suggested retail value (state in whole numbers)
  9. 9. Basic Shirt Duke, Autumn/Winter 17, the Urban Man This is our basic shirt with neutral solid colorways. It has a modern slim spread collar with a front facing button placket. The shirt also has adjustable cuffs that are the same color as the shirt. This garment is any easy option for the man on the go. It pairs well with any garment and the style is classic as well as versatile. This shirt can go from day to night seamlessly. Cotton/Polyester Machine wash on cold or Dry clean. Do not use bleach. the suggested retail value (state in whole numbers)
  10. 10. Paneled Shirt Duke, Autumn/Winter 17, The Urban Man This mord spread collared shirt is a nice addition to any man's wardrobe. It is fashion forward without being too crazy and will be perfect for any setting. There are adjustable cuffs as well as paneled sections that gives the shirt a more polished feel. Polyester/ Cotton Blend Machine wash on cold or Dry clean. Do not use bleach. the suggested retail value (state in whole numbers)
  11. 11. Garment 6 Duke, Autumn/Winter 17, The Urban Man description and features Cotton/Polyester Blend Machine wash on cold or Dry clean. Do not use bleach. the suggested retail value (state in whole numbers)

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