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Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018

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Presentation from Digital Marketing Australia, We shared tips and tools to do well in SEO in 2018. Some topics covered are ranking factors for Google News/ YouTube SEO. Also What is working from a SEO point of view in 2018.

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Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018

  1. 1. SEO Areas to help you grow in 2018
  2. 2. Remember SEO is a long term process.
  3. 3. Website Speed & Mobile Ready is highly important.
  4. 4. A One Second delay could mean 7% loss in conversion!
  5. 5. https://developers.google.com /speed/pagespeed/insights/
  6. 6. Smart Landing Pages & Tweaks
  7. 7. Think about targeting 2019 if you are working in the travel niche.
  8. 8. Use strikethrough in the Title tag for a CTR boost using Unicode.
  9. 9. Review competitors for long tail pages
  10. 10. Potential traffic could be HUGE! Traffic potential from this one page 10,000 + a month visitors.
  11. 11. Create landing pages based on your company vs. competitors – Use paid search data + Google Keyword Insights Make landing pages for all these other wise affiliates will.
  12. 12. Ensure you make “Discount / Coupon” pages for your company and push paid to these. Otherwise its easy money affiliates will make $$.
  13. 13. Ensure that landing pages are unique.
  14. 14. Schema is important
  15. 15. Schema on all content – Events, Origination, Reviews.
  16. 16. Schema.org
  17. 17. Schema Markup Generator Json-LD
  18. 18. Featured Snippets
  19. 19. Featured Snippet = Position 0
  20. 20. Featured Snippet Average in results from Get Stat = 3.4%
  21. 21. HTTPS has to be site-wide
  22. 22. Wildcard SSL example on Kogan
  23. 23. Several large brands have not implement SSL site-wide also warnings on Google Chrome.
  24. 24. Content Marketing is important to assist SEO driven campaigns
  25. 25. Use social media fans with your content development process
  26. 26. Create content for niche communities like Reddit.
  27. 27. Create Content Calendar at the start of the year for all key events and tie your content to these.
  28. 28. Create Interesting content web assets. 115k shares & 100s of links.
  29. 29. Thumbtack Survey Content Idea 1000s of shares and 100s of links.
  30. 30. https://www.google.com/analytics/surveys/ Use Google Consumer Surveys Low Cost Survey Answers in your target region
  31. 31. EGO Bait Content Marketing
  32. 32. Link Acquisition is important.
  33. 33. Link Acquisition makes up for over 40-50% of ranking factors in SEO.
  34. 34. Competitive link acquisition opportunities Ahrefs + Majestic ect
  35. 35. Sponsor Events
  36. 36. Photo Content or offer free stock photos to gain links.
  37. 37. Offer Student Deals
  38. 38. High quality link acquisition
  39. 39. Share all your best business deals and discounts on deal sites.
  40. 40. Targeted forum link acquisition
  41. 41. Low Quality links – Disavow or take down + Be on the look out for Negative SEO attacks https://support.google.com/webmasters/answer/2648487?hl=en
  42. 42. Google News
  43. 43. - 1. Publish unique content not scraped. 2 - Differentiate 3 - Forecast news in advance and make content around breaking news. 4 - Publish Fast and update as the story develops. 5 - Headlines are important (we can see this in the Finder example) 6 - Ensure key points are covered in the first two paragraphs 7 - CTR is important 8 - Use images ALWAYS on google news content
  44. 44. YouTube & Video SEO
  45. 45. Key factors to ranking in YouTube - Target keyword at the start of the title - Make use of targeted keyword tags in the video - People watching the whole video or a good % - People commenting on the YouTube Video - Users subscribing to your content. - Users sharing the content. Other factors such as thumbs up also contribute. - You need to push users to subscribe and comment where possible, if you are making videos ensure that you include this in the messaging at the end of the video.
  46. 46. Seeding Content
  47. 47. Organic – - Your Website - Email List - Share on Social - Post on Forums - Share on Content sites - Pitch to media - Guest Post Paid – - Paid Email on 3rd party list. - Sponsored social update - Social Media Ads - Paid Search or Display ads - Content Discovery
  48. 48. Use Ahrefs.com to search for top shared content.
  49. 49. Website Acquisition for Growth.
  50. 50. If you are acquiring a online business do background checks - The domain name has low quality spam links pointing to it - It could be blacklisted on Facebook - It has been hit by a Google Panda Algorithm Update - It has been hit by a Google Penguin Algorithm Update - It has been hit by a Google Manual Action + Other things
  51. 51. Tools to help you grow
  52. 52. Screaming Frog Analysis
  53. 53. SEM Rush
  54. 54. Ahrefs
  55. 55. Uptime Robot
  56. 56. Monitor Backlinks
  57. 57. Botify Log File Analysis
  58. 58. smo.knowem.com
  59. 59. Sistrix.com
  60. 60. Answerthepublic.com
  61. 61. Builtwith.com
  62. 62. Hunter.io
  63. 63. Tenon.io – Great Accessibility Tool
  64. 64. Pentest-Tools.com – Some Great Tech SEO tools
  65. 65. Google Search Console
  66. 66. http://www.bing.com/toolbox/webmaster Bing Webmaster Tools
  67. 67. Would you like the slides? Please email – hello@prosperitymedia.com.au We will send them to you.
  68. 68. 2/20 Hutchinson St, Surry Hills NSW 2010

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