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SEO	Areas	to	help	you	grow	in	2018
Remember	SEO	is	a	long	term	process.
Website	Speed	&	Mobile	Ready	
is	highly	important.
A	One	Second	delay	could	mean	7%	loss	in	conversion!
https://developers.google.com
/speed/pagespeed/insights/
Smart	Landing	Pages	&	Tweaks
Think	about	targeting	2019	if	you	are	working	in	the	travel	niche.
Use	strikethrough	in	the	Title	tag	for	a	
CTR	boost	using	Unicode.
Review	competitors	for	long	tail	pages
Potential	traffic	
could	be	HUGE!
Traffic	potential	
from	this	one	page	
10,000	+	a	month	
visitors.
Create	landing	pages	based	on	your	company	vs.	competitors	–
Use	paid	search	data	+	Google	Keyword	Insights
Make	landing	p...
Ensure	you	make	“Discount	/	Coupon”	pages	for	your	company	and	
push	paid	to	these.	Otherwise	its	easy	money	affiliates	wi...
Ensure	that	landing	pages	are	unique.
Schema	is	important
Schema	on	all	content	– Events,	Origination,	Reviews.
Schema.org
Schema	Markup	Generator	Json-LD
Featured	Snippets
Featured	Snippet	=	Position	0
Featured	Snippet	Average	in	
results	from	Get	Stat	=	3.4%
HTTPS	has	to	be	site-wide
Wildcard	SSL	
example	on	Kogan
Several	large	brands	have	not	implement	SSL	site-wide	
also	warnings	on	Google	Chrome.
Content	Marketing	is	important	
to	assist	SEO	driven	campaigns
Use	social	media	fans	with	your	content	
development	process
Create	content	for	niche	
communities	like	Reddit.
Create	Content	Calendar	at	the	
start	of	the	year	for	all	key	events	
and	tie	your	content	to	these.
Create	Interesting	
content	web	assets.	
115k	shares	&	100s	
of	links.
Thumbtack	Survey	Content	Idea
1000s	of	shares	
and	100s	of	
links.
https://www.google.com/analytics/surveys/
Use	Google	Consumer	Surveys	Low	Cost	
Survey	Answers	in	your	target	region
EGO	Bait	Content	Marketing
Link	Acquisition	is	important.
Link	Acquisition	makes	up	for	over	
40-50%	of	ranking	factors	in	SEO.
Competitive	link	acquisition	opportunities	
Ahrefs +	Majestic	ect
Sponsor	Events
Photo	Content	or	offer	free	stock	photos	to	
gain	links.
Offer	Student	Deals
High	quality	link	acquisition
Share	all	your	best	business	deals	
and	discounts	on	deal	sites.
Targeted	forum	link	acquisition
Low	Quality	links	– Disavow	or	take	down
+	Be	on	the	look	out	for	Negative	SEO	attacks
https://support.google.com/webmaste...
Google	News
- 1.	Publish	unique	content	not	scraped.
2	- Differentiate	
3	- Forecast	news	in	advance	and	make	content	
around	breaking...
YouTube	&	Video	SEO
Key	factors	to	ranking	in	YouTube
- Target	keyword	at	the	start	of	the	title
- Make	use	of	targeted	keyword	tags	in	the	vi...
Seeding	Content
Organic	–
- Your	Website
- Email	List
- Share	on	Social
- Post	on	Forums
- Share	on	Content	sites
- Pitch	to	media
- Guest...
Use	Ahrefs.com to	search	for	top	shared	content.
Website	Acquisition	for	Growth.
If	you	are	acquiring	a	online	business	do	background	checks
- The	domain	name	has	low	quality	spam	links	pointing	to	it
- ...
Tools	to	help	you	grow
Screaming	Frog	Analysis
SEM	Rush
Ahrefs
Uptime	Robot
Monitor	Backlinks
Botify Log	File	Analysis
smo.knowem.com
Sistrix.com
Answerthepublic.com
Builtwith.com
Hunter.io
Tenon.io – Great	Accessibility	Tool
Pentest-Tools.com – Some	Great	Tech	SEO	tools
Google	Search	Console
http://www.bing.com/toolbox/webmaster
Bing	Webmaster	Tools
Would	you	like	the	slides?	
Please	email	–
hello@prosperitymedia.com.au
We	will	send	them	to	you.
2/20	Hutchinson	St,	
Surry	Hills	NSW	
2010
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018
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Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018

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Presentation from Digital Marketing Australia, We shared tips and tools to do well in SEO in 2018. Some topics covered are ranking factors for Google News/ YouTube SEO. Also What is working from a SEO point of view in 2018.

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Digital Marketing Australia - SEO & Content Marketing Tips & Tools for 2018

  1. 1. SEO Areas to help you grow in 2018
  2. 2. Remember SEO is a long term process.
  3. 3. Website Speed & Mobile Ready is highly important.
  4. 4. A One Second delay could mean 7% loss in conversion!
  5. 5. https://developers.google.com /speed/pagespeed/insights/
  6. 6. Smart Landing Pages & Tweaks
  7. 7. Think about targeting 2019 if you are working in the travel niche.
  8. 8. Use strikethrough in the Title tag for a CTR boost using Unicode.
  9. 9. Review competitors for long tail pages
  10. 10. Potential traffic could be HUGE! Traffic potential from this one page 10,000 + a month visitors.
  11. 11. Create landing pages based on your company vs. competitors – Use paid search data + Google Keyword Insights Make landing pages for all these other wise affiliates will.
  12. 12. Ensure you make “Discount / Coupon” pages for your company and push paid to these. Otherwise its easy money affiliates will make $$.
  13. 13. Ensure that landing pages are unique.
  14. 14. Schema is important
  15. 15. Schema on all content – Events, Origination, Reviews.
  16. 16. Schema.org
  17. 17. Schema Markup Generator Json-LD
  18. 18. Featured Snippets
  19. 19. Featured Snippet = Position 0
  20. 20. Featured Snippet Average in results from Get Stat = 3.4%
  21. 21. HTTPS has to be site-wide
  22. 22. Wildcard SSL example on Kogan
  23. 23. Several large brands have not implement SSL site-wide also warnings on Google Chrome.
  24. 24. Content Marketing is important to assist SEO driven campaigns
  25. 25. Use social media fans with your content development process
  26. 26. Create content for niche communities like Reddit.
  27. 27. Create Content Calendar at the start of the year for all key events and tie your content to these.
  28. 28. Create Interesting content web assets. 115k shares & 100s of links.
  29. 29. Thumbtack Survey Content Idea 1000s of shares and 100s of links.
  30. 30. https://www.google.com/analytics/surveys/ Use Google Consumer Surveys Low Cost Survey Answers in your target region
  31. 31. EGO Bait Content Marketing
  32. 32. Link Acquisition is important.
  33. 33. Link Acquisition makes up for over 40-50% of ranking factors in SEO.
  34. 34. Competitive link acquisition opportunities Ahrefs + Majestic ect
  35. 35. Sponsor Events
  36. 36. Photo Content or offer free stock photos to gain links.
  37. 37. Offer Student Deals
  38. 38. High quality link acquisition
  39. 39. Share all your best business deals and discounts on deal sites.
  40. 40. Targeted forum link acquisition
  41. 41. Low Quality links – Disavow or take down + Be on the look out for Negative SEO attacks https://support.google.com/webmasters/answer/2648487?hl=en
  42. 42. Google News
  43. 43. - 1. Publish unique content not scraped. 2 - Differentiate 3 - Forecast news in advance and make content around breaking news. 4 - Publish Fast and update as the story develops. 5 - Headlines are important (we can see this in the Finder example) 6 - Ensure key points are covered in the first two paragraphs 7 - CTR is important 8 - Use images ALWAYS on google news content
  44. 44. YouTube & Video SEO
  45. 45. Key factors to ranking in YouTube - Target keyword at the start of the title - Make use of targeted keyword tags in the video - People watching the whole video or a good % - People commenting on the YouTube Video - Users subscribing to your content. - Users sharing the content. Other factors such as thumbs up also contribute. - You need to push users to subscribe and comment where possible, if you are making videos ensure that you include this in the messaging at the end of the video.
  46. 46. Seeding Content
  47. 47. Organic – - Your Website - Email List - Share on Social - Post on Forums - Share on Content sites - Pitch to media - Guest Post Paid – - Paid Email on 3rd party list. - Sponsored social update - Social Media Ads - Paid Search or Display ads - Content Discovery
  48. 48. Use Ahrefs.com to search for top shared content.
  49. 49. Website Acquisition for Growth.
  50. 50. If you are acquiring a online business do background checks - The domain name has low quality spam links pointing to it - It could be blacklisted on Facebook - It has been hit by a Google Panda Algorithm Update - It has been hit by a Google Penguin Algorithm Update - It has been hit by a Google Manual Action + Other things
  51. 51. Tools to help you grow
  52. 52. Screaming Frog Analysis
  53. 53. SEM Rush
  54. 54. Ahrefs
  55. 55. Uptime Robot
  56. 56. Monitor Backlinks
  57. 57. Botify Log File Analysis
  58. 58. smo.knowem.com
  59. 59. Sistrix.com
  60. 60. Answerthepublic.com
  61. 61. Builtwith.com
  62. 62. Hunter.io
  63. 63. Tenon.io – Great Accessibility Tool
  64. 64. Pentest-Tools.com – Some Great Tech SEO tools
  65. 65. Google Search Console
  66. 66. http://www.bing.com/toolbox/webmaster Bing Webmaster Tools
  67. 67. Would you like the slides? Please email – hello@prosperitymedia.com.au We will send them to you.
  68. 68. 2/20 Hutchinson St, Surry Hills NSW 2010

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