Your SlideShare is downloading. ×
0
Network Effectiveness:  An Interactive Working Session September 2009 Ed Mazzarella Chad Nelsen (Adapted from the Monitor ...
Goals <ul><li>Understand network thinking </li></ul><ul><li>Understand your/our network </li></ul><ul><li>Understanding ne...
Session Agenda <ul><li>Network Basics – 30 minutes </li></ul><ul><li>Mapping Exercise – 45 minutes </li></ul><ul><li>Netwo...
Network Basics
<ul><ul><li>Centralized </li></ul></ul><ul><ul><li>Connecting ideas and people takes time </li></ul></ul><ul><ul><li>Close...
<ul><li>“ You can have the best technology in the world, but if you don’t have a community who wants to use it and who are...
<ul><li>Networks are  one  answer for increasing scale, efficiency, coordination, and impact </li></ul>Many Nonprofits Not...
The Network Mindset Organization Orientation Network Orientation Mindset Strategy Behaviors Competition Grow the organizat...
Networks Have Been Around For A Long Time…
… and new online spaces for building relationships There are New Technologies for Sharing Content…
<ul><li>“ We are living in the  Golden Age of network theory , where sociology, math, computer science and software engine...
As a Result, the Way Our Work Gets Done is Changing
Networks Can be Used to Address Many Issues <ul><ul><li>Get to Scale </li></ul></ul><ul><ul><li>Mobilize People and Effort...
<ul><ul><li>Increased flow of information/ ideas/ best practices </li></ul></ul><ul><ul><li>Stronger, broader connections ...
Network Strategy Integrates Different Tools, Approaches Collaborative Technologies Working  Wikily Collaborative Processes...
Understanding Your Network
How are Networks Structured?
A Few Helpful Definitions Core Hub Link Node Cluster Periphery
Network Structures can Take Many Forms
Centralized /  Hierarchical Decentralized Note: These categories often overlap. Most of the examples fit in to multiple ca...
What’s Possible from Network Mapping? What’s Possible from Network Mapping? <ul><ul><li>Visualize the network: see connect...
EXCERCIZE 1: MAP YOUR NETWORK
PART II: Network Effectiveness
Network Effectiveness:  Characteristics of Healthy Networks Purpose Membership Strategy and Structure Leadership Communica...
<ul><li>Exercise 2: </li></ul><ul><li>How healthy is your network? </li></ul>
You’ve diagnosed your network’s areas of strength and weakness. Now, what do you do? Answer: It depends…
Nine Competencies of ‘Working Wikily’ Systems Thinking Allocating Resources Inspiring Bridging Difference Connecting Coord...
<ul><ul><li>Determining the boundaries, size of the network </li></ul></ul><ul><ul><li>Communicating the value of networks...
Eight Lessons We’re Learning About “Working Wikily” <ul><ul><li>Design your experiments around a problem to solve, not the...
Network Resources <ul><li>http://www.workingwikily.com/ </li></ul><ul><li>http://beth.typepad.com/beths_blog/ </li></ul><u...
Upcoming SlideShare
Loading in...5
×

Network effectiveness Surfrider

713

Published on

A tweak on the Monitor Institutes Network Effectiveness training for the Surfrider International Conference September 2009

Published in: Business, Technology, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
713
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Network effectiveness Surfrider"

  1. 1. Network Effectiveness: An Interactive Working Session September 2009 Ed Mazzarella Chad Nelsen (Adapted from the Monitor Institute*) *Network Effectiveness: An Interactive Working Session for Packard Foundation Grantees,Monitor Group. May 27, 2009. Heather Grant & Diana Scearce. On SlideShare: http://bit.ly/GvLJy
  2. 2. Goals <ul><li>Understand network thinking </li></ul><ul><li>Understand your/our network </li></ul><ul><li>Understanding network effectiveness </li></ul>
  3. 3. Session Agenda <ul><li>Network Basics – 30 minutes </li></ul><ul><li>Mapping Exercise – 45 minutes </li></ul><ul><li>Network Effectiveness – 30 minutes </li></ul><ul><li>Surfrider Global Network – 15 minutes </li></ul>
  4. 4. Network Basics
  5. 5. <ul><ul><li>Centralized </li></ul></ul><ul><ul><li>Connecting ideas and people takes time </li></ul></ul><ul><ul><li>Closed and proprietary </li></ul></ul><ul><ul><li>Our ability to tap expertise and share knowledge is constrained </li></ul></ul><ul><ul><li>Effectiveness is equated with longevity </li></ul></ul><ul><ul><li>Decentralized </li></ul></ul><ul><ul><li>The pace of connection is fast and getting faster </li></ul></ul><ul><ul><li>Open and transparent </li></ul></ul><ul><ul><li>Our ability to tap expertise and share knowledge is expanded </li></ul></ul><ul><ul><li>Effectiveness is equated with mobilization </li></ul></ul>Organization-centric model Network-centric model We are Moving to a More Networked World Organizations aren’t going away. We need to learn how to balance the interface between organizations and networks.
  6. 6. <ul><li>“ You can have the best technology in the world, but if you don’t have a community who wants to use it and who are excited about it, then it has no purpose.” </li></ul><ul><ul><li>Chris Hughes, Obama’s New-Media Campaign </li></ul></ul><ul><li>“ One of my fundamental beliefs…is that real change comes from the bottom up. And there’s no more powerful tool for grass-roots organizing than the Internet.” </li></ul><ul><ul><li>Barack Obama </li></ul></ul>Obama Used Networks to Mobilize 13 M Supporters
  7. 7. <ul><li>Networks are one answer for increasing scale, efficiency, coordination, and impact </li></ul>Many Nonprofits Not at Scale The vast majority of nonprofits have annual budgets of under $1 million 2 Increasing Number of Nonprofits As many as 30,000 new nonprofits are formed each year in the U.S. 1 – scarcity of organizations is not the problem More Competition for Resources The proliferation of nonprofits makes competition fierce, and fundraising more costly…especially in an economic downturn Source: 1 http://www.alliancetrends.org/nonprofits.cfm?id=56; 2 Center for Non-Profits, 2007 Nonprofits Need to Find Ways to Leverage Networks
  8. 8. The Network Mindset Organization Orientation Network Orientation Mindset Strategy Behaviors Competition Grow the organization Compete for resources Protect knowledge Competitive advantage Hoard talent Collaboration Grow the network Share resources Open source IP Develop competitors Cultivate leadership Source: Forces for Good by Heather McLeod Grant and Leslie R. Crutchfield (2007)
  9. 9. Networks Have Been Around For A Long Time…
  10. 10. … and new online spaces for building relationships There are New Technologies for Sharing Content…
  11. 11. <ul><li>“ We are living in the Golden Age of network theory , where sociology, math, computer science and software engineering are all combining to allow the average user to visualize, understand, and most importantly, rely on the social and business networks that are part of their lives.” </li></ul><ul><li>- Clay Shirky </li></ul>Source: “Work on Networks” by Clay Shirky (2003) Our Understanding of Networks is Getting Better
  12. 12. As a Result, the Way Our Work Gets Done is Changing
  13. 13. Networks Can be Used to Address Many Issues <ul><ul><li>Get to Scale </li></ul></ul><ul><ul><li>Mobilize People and Effort </li></ul></ul><ul><ul><li>Innovate </li></ul></ul><ul><ul><li>Build Community / Strengthen Ties </li></ul></ul><ul><ul><li>Develop and Share Knowledge </li></ul></ul>
  14. 14. <ul><ul><li>Increased flow of information/ ideas/ best practices </li></ul></ul><ul><ul><li>Stronger, broader connections </li></ul></ul><ul><ul><li>Greater media coverage </li></ul></ul><ul><ul><li>More participant engagement </li></ul></ul><ul><ul><li>Network expansion/ scale </li></ul></ul><ul><ul><li>Action on an issue </li></ul></ul>Enhanced Outcomes from Network Approaches
  15. 15. Network Strategy Integrates Different Tools, Approaches Collaborative Technologies Working Wikily Collaborative Processes Low High Group Process Skills Low High Technological Skills
  16. 16. Understanding Your Network
  17. 17. How are Networks Structured?
  18. 18. A Few Helpful Definitions Core Hub Link Node Cluster Periphery
  19. 19. Network Structures can Take Many Forms
  20. 20. Centralized / Hierarchical Decentralized Note: These categories often overlap. Most of the examples fit in to multiple categories. <ul><ul><li>Nonprofit organizations ( without explicit network structure) </li></ul></ul><ul><ul><li>Membership organizations (Organizations with network component) </li></ul></ul><ul><ul><li>Nonprofits with explicit network strategy and structure </li></ul></ul><ul><ul><li>Coalition / Alliance (network of organizations) </li></ul></ul><ul><ul><li>Networks of networks </li></ul></ul><ul><ul><li>Ad Hoc Networks </li></ul></ul>Developed from Multiple Sources: Net Gains by Plastrik and Taylor (‘06); Net Work by Anklam (‘07); Building Smart Communities by Krebs and Holley A Typology of Organizing Structures
  21. 21. What’s Possible from Network Mapping? What’s Possible from Network Mapping? <ul><ul><li>Visualize the network: see connections within the system </li></ul></ul><ul><ul><li>Make visible network resources, and see flow of resources </li></ul></ul><ul><ul><li>Spark a conversation among participants </li></ul></ul><ul><ul><li>Assess the “health” of a network, diagnose </li></ul></ul><ul><ul><li>Assess change in network over time </li></ul></ul>
  22. 22. EXCERCIZE 1: MAP YOUR NETWORK
  23. 23. PART II: Network Effectiveness
  24. 24. Network Effectiveness: Characteristics of Healthy Networks Purpose Membership Strategy and Structure Leadership Communications & Technology Resource Management Assessment <ul><ul><li>Clearly articulated purpose </li></ul></ul><ul><ul><li>Delivers value/ outcomes to members </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Diversity </li></ul></ul><ul><ul><li>High engagement </li></ul></ul><ul><ul><li>Balance of top-down and bottom-up logic </li></ul></ul><ul><ul><li>Space for self-organized action </li></ul></ul><ul><ul><li>Leadership with “network mindset” </li></ul></ul><ul><ul><li>Distributed leadership </li></ul></ul><ul><ul><li>Strategic IT </li></ul></ul><ul><ul><li>Ample shared space: on-line and in-person </li></ul></ul><ul><ul><li>Ability surface network talent </li></ul></ul><ul><ul><li>Ability to tap excess capacity </li></ul></ul><ul><ul><li>Learning-capture </li></ul></ul><ul><ul><li>Ability to gather and act on feedback </li></ul></ul>Governance <ul><ul><li>Governance by a group representative of the network’s diversity </li></ul></ul><ul><ul><li>Openness </li></ul></ul>Helpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky
  25. 25. <ul><li>Exercise 2: </li></ul><ul><li>How healthy is your network? </li></ul>
  26. 26. You’ve diagnosed your network’s areas of strength and weakness. Now, what do you do? Answer: It depends…
  27. 27. Nine Competencies of ‘Working Wikily’ Systems Thinking Allocating Resources Inspiring Bridging Difference Connecting Coordinating Capacity Building Building Consensus Facilitating
  28. 28. <ul><ul><li>Determining the boundaries, size of the network </li></ul></ul><ul><ul><li>Communicating the value of networks </li></ul></ul><ul><ul><li>Internal organizational resistance </li></ul></ul><ul><ul><li>Building trust among participants </li></ul></ul><ul><ul><li>Scaling and meeting resource demands </li></ul></ul><ul><ul><li>Tracking and evaluating impact </li></ul></ul><ul><ul><li>Letting go of control; not worrying about “credit” </li></ul></ul>Common Challenges Faced by Network Leaders
  29. 29. Eight Lessons We’re Learning About “Working Wikily” <ul><ul><li>Design your experiments around a problem to solve, not the tools </li></ul></ul><ul><ul><li>Experiment a lot, invest in understanding what works, and make only new mistakes </li></ul></ul><ul><ul><li>Set appropriate expectations for time and effort required </li></ul></ul><ul><ul><li>Prioritize human elements like trust and fun </li></ul></ul><ul><ul><li>Understand your position within networks and act on this knowledge </li></ul></ul><ul><ul><li>Push power to the edges </li></ul></ul><ul><ul><li>Balance bottom-up and top-down strategies for organizing people and effort </li></ul></ul><ul><ul><li>Be open and transparent; share what you are doing and learning as a matter of course </li></ul></ul>Source: Working Wikily, by Gabriel Kasper and Diana Scearce (2008), Monitor Institute
  30. 30. Network Resources <ul><li>http://www.workingwikily.com/ </li></ul><ul><li>http://beth.typepad.com/beths_blog/ </li></ul><ul><li>http://nonprofitorgs.wordpress.com/ </li></ul><ul><li>http://oceanswavesbeaches.blogspot.com/ </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×