Economic Value of Waves:THE HUANCHACO &PERUVIAN CASEGlobal Wave Conference IIIMay 2013
SURFING in PERUBrands, Factoriesand Exporters forALL SURFINGEQUIPMENTMAIN SurfingBrandsDISTRIBUTIONFOR THE REGIONFIRST WOR...
¿What does a WAVE bringto PERU on 2013?WAVE/OLASocialInclusionPERU’s prideEconomicDevelopmentLocal Identityperuana
QUALITY.CABO BLANCO. PIURAperuana
From the North:December-MarchFrom the South:All year aroundFREQUENCYperuana
SOCIO CULTURAL VALUELA COSTA VERDE, LIMAWaves for LearningBE SAFE, EDUCATION,SPORTperuana
ENVIRONMENTAL FACTORSWATER QUALITYHEALTHY BEACHESCLIMATE CHANGE SUSCEPTIBILITYINFRASTRUCTURESECURITYperuana
¿WHY SURFECONOMICSin PERU?Be a COMMON LENGUAGETAKE IN COUNT AS A RESOURCE FOR THE INTEGRATEDCOASTAL ZONE MANAGEMENT (ICZM)...
STUDY AREASNORTH: MÁNCORA aTALARACENTER NORTH:TRUJILLOCENTER: LIMASOUTH: ILOperuanaHUANCHACO
DESARROLLO Y GESTIÓN COSTERAManejo sostenible de la costa peruanaThe Ancient Peruvians WAVE relationshipWorld Surfing Rese...
The HUANCHACO case:WHAT THIS MEAN FORTHE WORLD?HUANCHACO has been APPROVED as a WorldSurfing ReserveIt represent the Latin...
But…What This Mean forPERUVIANS?
DESARROLLO Y GESTIÓN COSTERAManejo sostenible de la costa peruanaGRACIAS!Questions andComments
70’s50’s80’sAntes/ Before/Avant/ Prima70’speruana
¿Qué pasó? / WhatHappened?¿Fue la naturaleza? It wasnature? était la nature?¿Fue el hombre? Werehumans? était lhomme?¿Fuer...
Después/After/Après/Dopohoyoggiaujourdhuitodayperuana
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13 carlo grigoletto - wave economic valuation, the huanchaco case

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  • In DGCOSTERA we work for Sustainable Development: meet Economic development and preservation of environment,Talk about: Peru’s surfing context and then about the Huanchaco Wave Valuation as part of the WSR
  • Local Identity: Mochicas, even more interested than the INCAS old (5000years) rootsEconomic developmentPeru’s pride: be a surfer is something that people appreciate - it changed in 2004SocialINCLUSIÓN: DENTRO DEL AGUA, MEDIO DE REDUCIR CONFLICTOS y diferencias SOCIALES A TRAVÉS DEL DESARROLLO (debido a quelascomunidadestendríanoportunidades)
  • Sea un diccionarioqueponga en un lenguajecomúnparatodos el valor de unaolaGANAMOS O PERDEMOS, ¿QUÉ GANAMOS Y/O QUE PERDEMOS COMO SOCIEDAD ANTE UN PROYECTO QUE AFECTE LA OLA?FRENTE A UN PROYECTO QUE ESTE AFECTANDO A LA OLA Y SU ECOSISTEMAICZM we are just starting as a developing country, we have the opportunity to do the things rightLAW: In Peru surfers have opinion they are listened
  • 13 carlo grigoletto - wave economic valuation, the huanchaco case

    1. 1. Economic Value of Waves:THE HUANCHACO &PERUVIAN CASEGlobal Wave Conference IIIMay 2013
    2. 2. SURFING in PERUBrands, Factoriesand Exporters forALL SURFINGEQUIPMENTMAIN SurfingBrandsDISTRIBUTIONFOR THE REGIONFIRST WORLDCHAMPIONSHIPON 1965OLDEST SURFSCHOOL and SURFMAGAZINE INLatin-AmericaThe HIGHEST SURFPOPULATION INTHE REGION(excluding Brazil)World andRegionalChampionsperuana
    3. 3. ¿What does a WAVE bringto PERU on 2013?WAVE/OLASocialInclusionPERU’s prideEconomicDevelopmentLocal Identityperuana
    4. 4. QUALITY.CABO BLANCO. PIURAperuana
    5. 5. From the North:December-MarchFrom the South:All year aroundFREQUENCYperuana
    6. 6. SOCIO CULTURAL VALUELA COSTA VERDE, LIMAWaves for LearningBE SAFE, EDUCATION,SPORTperuana
    7. 7. ENVIRONMENTAL FACTORSWATER QUALITYHEALTHY BEACHESCLIMATE CHANGE SUSCEPTIBILITYINFRASTRUCTURESECURITYperuana
    8. 8. ¿WHY SURFECONOMICSin PERU?Be a COMMON LENGUAGETAKE IN COUNT AS A RESOURCE FOR THE INTEGRATEDCOASTAL ZONE MANAGEMENT (ICZM)PRESERVE ECOSYSTEM AND WAVE DYNAMICSFOSTER THE LAW (LEY DE ROMPIENTES 27280)peruana
    9. 9. STUDY AREASNORTH: MÁNCORA aTALARACENTER NORTH:TRUJILLOCENTER: LIMASOUTH: ILOperuanaHUANCHACO
    10. 10. DESARROLLO Y GESTIÓN COSTERAManejo sostenible de la costa peruanaThe Ancient Peruvians WAVE relationshipWorld Surfing Reserve:HUANCHACO
    11. 11. The HUANCHACO case:WHAT THIS MEAN FORTHE WORLD?HUANCHACO has been APPROVED as a WorldSurfing ReserveIt represent the Latin-American Surfing Heritage“Huanchaco is known as a destination in Peru forits consistent, clean surf and ancient pre-Colombian history as a seafaring town”Implementation of a Huanchaco World SurfingReserve peruana
    12. 12. But…What This Mean forPERUVIANS?
    13. 13. DESARROLLO Y GESTIÓN COSTERAManejo sostenible de la costa peruanaGRACIAS!Questions andComments
    14. 14. 70’s50’s80’sAntes/ Before/Avant/ Prima70’speruana
    15. 15. ¿Qué pasó? / WhatHappened?¿Fue la naturaleza? It wasnature? était la nature?¿Fue el hombre? Werehumans? était lhomme?¿Fueron los dos juntos? Wereboth? étaient tous les deux?peruana
    16. 16. Después/After/Après/Dopohoyoggiaujourdhuitodayperuana

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