33. Dana Wolma Scott Heiferman Nick Stamas
@nycdana @heif @nickstamas
meetup.com/pro
code: cmx
Editor's Notes
My name is Scott and I work at a company called Meetup. How many of you Meetup? That’s a weird thing to do - go meetup w/ strangers. Why do you do it? (audience calls out)
My name is Scott and I work at a company called Meetup. How many of you Meetup? That’s a weird thing to do - go meetup w/ strangers. Why do you do it? (audience calls out)
My name is Scott and I work at a company called Meetup. How many of you Meetup? That’s a weird thing to do - go meetup w/ strangers. Why do you do it? (audience calls out)
-push button ease to connecting
-engineering of possibility
-push button ease to connecting
-engineering of possibility
-push button ease to connecting
-engineering of possibility
Community creates.
When people come together, they’re more powerful. The collective is greater than the sum of its parts. We see this everyday, when people Meetup.
There’s a chain reaction that happens when people Meetup…
Community creates support; collaboration; and opportunity. I’m going to walk through those 3, 1 by 1.
There are 130 Salesforce Meetups all over the world. Before Meetup, Salesforce only had 5 developer groups. None were having meetings.
Meetup helped them connect the community. That cohesion creates opportunity for collaboration that increases developers’ loyalty back to Salesforce.
April Nassi, Salesforce’s Developer Program Manager, says they use Meetup to find new developers. … People who were not even aware they could use their skills on the salesforce platform. With Meetup, the community was already there. What makes it work for them is they get to knit the community together, provide a platform for them to collaborate and grow, provide resources for them to operate completely autonomously, but still feel this sense of connectedness. The group in India feels like a part of the same community as the group in Spain.
Salesforce feedback/story/choice quotes (started Meetups in late 2012 / early 2013)
...from April Nassi, Developer Program Manager of Salesforce:
"I used to be an Organizer for San Francisco NetSquared chapter when they made the migration to chapter builders. I was familiar with Meetup via NetSquared. When I started at Salesforce there they had 5 developer groups across the globe. All over the place. They were on Linkedin and not really having meetings. When I took over the program I said let’s use Meetup for a couple of reasons: the main one because I really love how Meetup does the marketing for you — it’s self markets. I love that particularly for us because we were trying to reach new developers who may not be familiar with Salesforce platform just yet. Java developers may not be aware they can use those skills on the Salesforce platform. With Meetup, the community was already there"
"Our community building approach is lets go where the developers are and not make them come to us"
"we had this incredible growth...now we are at 130 groups"
"it’s really easy to set it up"
"my approach has always been it’s the organizer's group and the community does it all...other than my making sure there’s a salesforce developer as organizer"
"it gives us that cohesiveness as a community but it’s [the group is] still theirs]
"the groups in india can still be a part of the same community in spain"
"[organizers] are completely autonomous]
"what’s really helpful as well is having built a page on our site that pulls from the Meetup api - it lists all of the upcoming events from our groups, members, Meetups, etc. It’s super easy to do that. It wasn’t something we had to custom code or a database we had to maintain."
DESCRIPTION
Meet local Saleforce.com users, administrators, developers, and/or AppExchange vendors. Depending upon the focus of your group, join to discuss getting more out of using Saleforce.com, configuring for user needs, developing on APEX and for the Salesforce.com API, launching and selling products on the AppExchange network, or just network for Saleforce.com-related job opportunities. Swap business cards and develop a support network of Salesforce.com professionals outside of the marketing hype machine that is salesforce.com!
https://vimeo.com/124960544
My name is Scott and I work at a company called Meetup. How many of you Meetup? That’s a weird thing to do - go meetup w/ strangers. Why do you do it? (audience calls out)
-push button ease to connecting
-engineering of possibility