Final deck 1

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Final deck 1

  1. 1. Social Thought Leadership<br />MBA Consultants :: Brandon Gredler & Patrick Kilgore <br />Saint Edward’s University <br />May 2011 <br />
  2. 2.
  3. 3. channels<br />
  4. 4. channels<br />
  5. 5. channels<br />
  6. 6. channels<br />
  7. 7. FORUM<br />
  8. 8. Forum<br />
  9. 9. Project Goals<br /><ul><li>Initial Objectives
  10. 10. Grow communities
  11. 11. Increase customer collaboration
  12. 12. Increase support employee collaboration
  13. 13. Capture the voice of the customer
  14. 14. Amended Objectives
  15. 15. Increase MyCA engagement and stickiness
  16. 16. Set an “ego trap” for power users
  17. 17. Explore location-based services
  18. 18. Convert lurkers into posters
  19. 19. Create measurable success criteria</li></li></ul><li>Process<br /><ul><li>My CA
  20. 20. Registered, created profiles
  21. 21. Joined various communities
  22. 22. Friended users
  23. 23. Began reading through threads
  24. 24. POST Examination
  25. 25. Who are the people using MyCA?
  26. 26. What objectives are they trying to accomplish?
  27. 27. What strategies could we utilize to enhance MyCA?
  28. 28. What technologies will help to achieve social thought leadership?</li></li></ul><li>Process (Continued)<br /><ul><li>Whiteboard Approach
  29. 29. What gaming elements are needed?
  30. 30. What would an IT management game look like?
  31. 31. Should ranks, badges coexist?
  32. 32. Can we “guide the hand” of the non-social?
  33. 33. Whiteboard Review
  34. 34. Are our initial ideas the best they can be?
  35. 35. Are any of the gaming elements polarizing?
  36. 36. Are our recommendations universal enough?
  37. 37. Can we translate our efforts into the real world?</li></li></ul><li>Social Snapshot<br /><ul><li>Channels
  38. 38. LinkedIn
  39. 39. YouTube
  40. 40. ExpressIT
  41. 41. Slideshare
  42. 42. Flickr
  43. 43. Facebook
  44. 44. Twitter (Support)
  45. 45. Twitter (Community)
  46. 46. Outpost/Passport Approach</li></li></ul><li>MyCA<br /><ul><li>Advantages
  47. 47. Unblocked social network
  48. 48. Empowers users to troubleshoot issues
  49. 49. Reduces the number of help tickets
  50. 50. Communities can be used for crowdsourcing
  51. 51. Features include profiles, chat, blogs etc.
  52. 52. Areas for Improvement
  53. 53. Incentives for social sharing solutions
  54. 54. Recognition for actions executed
  55. 55. Community headcount
  56. 56. Activity amongst current users</li></li></ul><li>Social Conversation<br />Owned<br />Paid<br />Shared<br />Earned<br />
  57. 57. Forum Scale<br />
  58. 58. Mock Up<br />Rank: Caesar<br />
  59. 59. Points System - Digital<br /><ul><li>Question marked resolved 100,000 points
  60. 60. Provide a tip or trick50,000 points
  61. 61. Achieve officer status 50,000 points
  62. 62. Post a popular blog, receive 10 votes 25,000 points
  63. 63. Post a thread 15,000 points
  64. 64. Thread receives 5 responses 15,000 points
  65. 65. Receive a positive rating 10,000 points
  66. 66. Friend another user 10,000 points
  67. 67. Give a positive rating 5,000 points
  68. 68. Vote on a blog 5,000 points
  69. 69. Join a community 5,000 points
  70. 70. Populate user profile 5,000 points</li></li></ul><li>Points System - Physical<br /><ul><li>Host a local event 500,000 points
  71. 71. 10+ people attend event 100,000 points
  72. 72. Check in at CA World 10,000 points
  73. 73. 10+ people check in together at CA World 20,000 points
  74. 74. Check in at local event 100,000 points
  75. 75. 10+ people check in together at local event 50,000 points
  76. 76. Request a bracelet or “totem” 50,000 points</li></li></ul><li>Social Badging<br />
  77. 77. Social RFID<br /><ul><li>Vail Resorts (2008, Colorado)
  78. 78. Embedded RFID technology in lift passes
  79. 79. Visitors tracked ski metrics such as vertical feet
  80. 80. Location made available to trusted friends
  81. 81. Accomplishments pushed to social channels
  82. 82. Coca-Cola Amusement Park (2010, Israel)
  83. 83. Embedded RFID chips in park bracelets
  84. 84. Sync’d bracelets to existing Facebook accounts
  85. 85. Patrons scanned bracelet to “like” rides, attractions
  86. 86. Real time data pushed to friends
  87. 87. Instant photo tagging with bracelet</li></li></ul><li>“<br />RFID and social media are exploding together… every major marketing event will have RFID engagement within the next 24 months<br />”<br />- ODIN Founder, Patrick J. Sweeny II<br />
  88. 88. “<br />In light of all of NFCs potential uses, it’s no wonder that Google, often ahead of the technology curve has shifted away from QR codes<br />”<br />- Hoovers Business Editor, Rachel Gallo<br />
  89. 89. Q&A<br />What questions are there?<br />
  90. 90. References<br /><ul><li>Background Image
  91. 91. Available under Creative Commons
  92. 92. Source: http://bit.ly/h9g5bA
  93. 93. Additional sources
  94. 94. Cited in deliverable Appendix</li>

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