1. Social Thought Leadership MBA Consultants :: Brandon Gredler & Patrick Kilgore Saint Edward’s University May 2011

3. channels

4. channels

5. channels

6. channels

7. FORUM

8. Forum

10. Grow communities

11. Increase customer collaboration

12. Increase support employee collaboration

13. Capture the voice of the customer

14. Amended Objectives

15. Increase MyCA engagement and stickiness

16. Set an “ego trap” for power users

17. Explore location-based services

18. Convert lurkers into posters

20. Registered, created profiles

21. Joined various communities

22. Friended users

23. Began reading through threads

24. POST Examination

25. Who are the people using MyCA?

26. What objectives are they trying to accomplish?

27. What strategies could we utilize to enhance MyCA?

29. What gaming elements are needed?

30. What would an IT management game look like?

31. Should ranks, badges coexist?

32. Can we “guide the hand” of the non-social?

33. Whiteboard Review

34. Are our initial ideas the best they can be?

35. Are any of the gaming elements polarizing?

36. Are our recommendations universal enough?

38. LinkedIn

39. YouTube

40. ExpressIT

41. Slideshare

42. Flickr

43. Facebook

44. Twitter (Support)

45. Twitter (Community)

47. Unblocked social network

48. Empowers users to troubleshoot issues

49. Reduces the number of help tickets

50. Communities can be used for crowdsourcing

51. Features include profiles, chat, blogs etc.

52. Areas for Improvement

53. Incentives for social sharing solutions

54. Recognition for actions executed

55. Community headcount

57. Forum Scale

58. Mock Up Rank: Caesar

60. Provide a tip or trick50,000 points

61. Achieve officer status 50,000 points

62. Post a popular blog, receive 10 votes 25,000 points

63. Post a thread 15,000 points

64. Thread receives 5 responses 15,000 points

65. Receive a positive rating 10,000 points

66. Friend another user 10,000 points

67. Give a positive rating 5,000 points

68. Vote on a blog 5,000 points

69. Join a community 5,000 points

71. 10+ people attend event 100,000 points

72. Check in at CA World 10,000 points

73. 10+ people check in together at CA World 20,000 points

74. Check in at local event 100,000 points

75. 10+ people check in together at local event 50,000 points

78. Embedded RFID technology in lift passes

79. Visitors tracked ski metrics such as vertical feet

80. Location made available to trusted friends

81. Accomplishments pushed to social channels

82. Coca-Cola Amusement Park (2010, Israel)

83. Embedded RFID chips in park bracelets

84. Sync’d bracelets to existing Facebook accounts

85. Patrons scanned bracelet to “like” rides, attractions

86. Real time data pushed to friends

88. “ In light of all of NFCs potential uses, it’s no wonder that Google, often ahead of the technology curve has shifted away from QR codes ” - Hoovers Business Editor, Rachel Gallo

89. Q&A What questions are there?

91. Available under Creative Commons

92. Source: http://bit.ly/h9g5bA

93. Additional sources

94. Cited in deliverable Appendix