Most website owners who want to know how to succeed on the web with Google and the other big search engines will try a lot of different SEO tactics to try to succeed. But many people who delve into the world of SEO with a do-it-yourself mentality will make a few errors along the way, especially in their early days.

1. 4 SEO Dangers to be Wary of Plus
Advice to Protect Yourself
©2011, Oracle Digital Page | 1

2. Most website owners who want to know how to succeed on the web with Google
and the other big search engines will try a lot of different SEO tactics to try to
succeed. But many people who delve into the world of SEO with a do-it-yourself
mentality will make a few errors along the way, especially in their early days. Some
of those errors simply mean that your efforts will be fruitless. But sometimes the
wrong approach to search engine optimisation can put your site’s success in
serious jeopardy.
Search engine optimisation errors can come from getting bad advice or from
getting outdated advice. If you decide to try it on your own and use the web to help
you get free SEO advice on how to optimise your site, there’s a good chance you’ll
read a lot of outdated or totally self-serving articles. Bad things can also happen
when you choose the wrong service providers to help you with your website.
SEO can also go wrong if others attempt to sabotage your efforts (yes, some
people do this). What’s your best defense? A careful strategy with lots of checks
and balances and continuous monitoring of your online reputation are all important.
Beware of the Black Hat
Black hat SEO involves doing sneaky things to try to trick search engines into
ranking you. Black hat tactics don’t work long term. If they do work for you, the
results will be just temporary and you could wind up losing more than rankings.
You could get blacklisted altogether. Be sure when you deal with SEO companies
and service providers that promise to get you the site placement results you want
that you know they are using ethical strategies. Watch out; not all SEO companies
will tell you whether or not their methods are considered ethical by big wigs like
Google so be sure to ask and investigate to verify their reputation. (Tip: be wary of
being spammed with offers for backlinking services that seem too cheap and too
good to be true but also be a little bit wary of anyone before trusting them with your
website)
©2011, Oracle Digital Page | 2

3. Negative SEO
Negative SEO results can happen when someone tries to sabotage your efforts in
order to gain favour in the search engines. It’s never advisable to try to sabotage
your competition. Not only will you look really bad if you get caught but your efforts
are best spent on your own success, rather than trying to sabotage others.
Negative SEO is something to be very cautious about. Watch your own online
results to make sure your success isn’t being thwarted by someone trying to
sabotage you. Spamming your website, digging in through security holes, reporting
your site as spam, putting online negative reviews, and other tactics launched
against you can be harmful. (Tip: When you work with a good SEO company, they
will help you protect yourself against such malicious attacks)
Complacency
Complacency is a dangerous area of SEO. If you think your efforts have worked
out well, don’t make the mistake of thinking they’re sustainable. If you stop
investing time, energy, and money into your SEO, you’ll soon slide off the radar of
the search engines and out of sight equals out of mind in online marketing. SEO is
something you have to continually work at.
Does successful SEO sound like a tall order? It is.
At Oracle Digital, we know how to do SEO well and we can help clients avoid the
common pitfalls of optimising your site yourself. Our skilled and professional team
doesn’t have to resort to underhanded tactics to help our customers gain favour in
the search engines. Our approach helps you not only get traffic but helps your
traffic translate into leads and sales, too. Contact us for a free consultation.
http://www.oracledigital.com.au
Oracle Digital
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851
©2011, Oracle Digital Page | 3