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4 SEO Dangers to be Wary of Plus Advice to Protect Yourself

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Most website owners who want to know how to succeed on the web with Google and the other big search engines will try a lot of different SEO tactics to try to succeed. But many people who delve into the world of SEO with a do-it-yourself mentality will make a few errors along the way, especially in their early days.

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4 SEO Dangers to be Wary of Plus Advice to Protect Yourself

  1. 1. 4 SEO Dangers to be Wary of Plus Advice to Protect Yourself©2011, Oracle Digital Page | 1
  2. 2. Most website owners who want to know how to succeed on the web with Googleand the other big search engines will try a lot of different SEO tactics to try tosucceed. But many people who delve into the world of SEO with a do-it-yourselfmentality will make a few errors along the way, especially in their early days. Someof those errors simply mean that your efforts will be fruitless. But sometimes thewrong approach to search engine optimisation can put your site’s success inserious jeopardy.Search engine optimisation errors can come from getting bad advice or fromgetting outdated advice. If you decide to try it on your own and use the web to helpyou get free SEO advice on how to optimise your site, there’s a good chance you’llread a lot of outdated or totally self-serving articles. Bad things can also happenwhen you choose the wrong service providers to help you with your website.SEO can also go wrong if others attempt to sabotage your efforts (yes, somepeople do this). What’s your best defense? A careful strategy with lots of checksand balances and continuous monitoring of your online reputation are all important.Beware of the Black HatBlack hat SEO involves doing sneaky things to try to trick search engines intoranking you. Black hat tactics don’t work long term. If they do work for you, theresults will be just temporary and you could wind up losing more than rankings.You could get blacklisted altogether. Be sure when you deal with SEO companiesand service providers that promise to get you the site placement results you wantthat you know they are using ethical strategies. Watch out; not all SEO companieswill tell you whether or not their methods are considered ethical by big wigs likeGoogle so be sure to ask and investigate to verify their reputation. (Tip: be wary ofbeing spammed with offers for backlinking services that seem too cheap and toogood to be true but also be a little bit wary of anyone before trusting them with yourwebsite)©2011, Oracle Digital Page | 2
  3. 3. Negative SEONegative SEO results can happen when someone tries to sabotage your efforts inorder to gain favour in the search engines. It’s never advisable to try to sabotageyour competition. Not only will you look really bad if you get caught but your effortsare best spent on your own success, rather than trying to sabotage others.Negative SEO is something to be very cautious about. Watch your own onlineresults to make sure your success isn’t being thwarted by someone trying tosabotage you. Spamming your website, digging in through security holes, reportingyour site as spam, putting online negative reviews, and other tactics launchedagainst you can be harmful. (Tip: When you work with a good SEO company, theywill help you protect yourself against such malicious attacks)ComplacencyComplacency is a dangerous area of SEO. If you think your efforts have workedout well, don’t make the mistake of thinking they’re sustainable. If you stopinvesting time, energy, and money into your SEO, you’ll soon slide off the radar ofthe search engines and out of sight equals out of mind in online marketing. SEO issomething you have to continually work at.Does successful SEO sound like a tall order? It is.At Oracle Digital, we know how to do SEO well and we can help clients avoid thecommon pitfalls of optimising your site yourself. Our skilled and professional teamdoesn’t have to resort to underhanded tactics to help our customers gain favour inthe search engines. Our approach helps you not only get traffic but helps yourtraffic translate into leads and sales, too. Contact us for a free consultation.http://www.oracledigital.com.auOracle Digital206 Nicholson RoadSubiaco, WA, 6008Ph: 1300 899 851©2011, Oracle Digital Page | 3

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