UX & Lean Startups (For Entrepreneurs, Kellogg edition)

startups + ux 4evrKill Yr DarlingsUser Experience for Lean Startups

BLOG IT! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUXLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

3 PARTS Lean As I See It Lean UX Fundamentals In PracticeLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

outsized returns. fear me.LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

+ + make products incremental reduce waste customers want releasesLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

41,000 views (past 12 mos) 19,741 followers (1,738 listed) Entrepreneur in Residence (2010-2011) Fall 2011 (Random House)LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

5% (not the real number)LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

(Proportions are accurate, but metrics on this page are not real values.) 5% 4% 9.75% 30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions Say each conversion is worth $2 That works out to $26,000 revenue by not waiting. That’s more than most startups pay for design services, total, prior to launch.LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

The LEAN principle: reduce INVENTORY, RISK, and WASTE Nobody Like this... clicked. ) ) Make a design Discover that it decision 3 MONTHS wasn’t right 3 HOURSLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Less risk (and more) The old way ) The new way )LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

UX Cycles THINK GENERATIVE RESEARCH IDEATION MENTAL MODELS Reduce BEHAVIOR MODELS time, n cycle ot build TEST RESULTS time COMPETITIVE ANALYSIS MAKE PROTOTYPES WIREFRAMES VALUE PROP LANDING PAGE HYPOTHESES COMPS DEPLOYED CODE CHECK A/B TESTING SITE ANALYTICS USABILITY TESTING FUNNEL SIGN-UPSLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

OMG! custdev=ux! People, their goals & needs Sketches & prototypes “New user” experiencesLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Lean means... • Keep your inventory low. UX CLASS IC • Talk to your customers. • Make something they want. UX CLASS IC • Prove your ideas and your interfaces. UX CLASS ICLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

How do you do good user experience work in a lean environment? PROVE IMPROVELEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

How do you do good user experience work in a lean environment? EXPERIMENT INVESTLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Lean means getting comfortable throwing things away. Developer: ME: WAH! deal with it jackson )LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Lean User Experience FundamentalsLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Lean User Experience is a cross- functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high- velocity user experience outcomes.LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Lean UX Principles 1. Design + product management + development = 1 product team. 2. Externalize! 3. Research with users is the best source of information. 4. Focus on solving the right problem. 5. Generate many options and decide quickly which to pursue 6. Recognize hypotheses & validate them 7. Rapid cycles: think/make/checkLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Lean UX Framework USERS 1. BLAH WHY NEEDS 2. BLAH 3. BLAH PLE WHAT PEO HOW T DUC PRO (INSERT BUSINESS THINKING HERE) BOB CAN... USES FEATURES (CREATE SKETCHES, WIREFRAMES & PIXELS) THIS WEEK USER STORIES THEMED RELEASESLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Lean UX Framework THINK USERS MAKE CHECK THINK NEEDS THINK MAKE MAKE CHECK CHECK (INSERT BUSINESS THINKING HERE) USES THINK MAKE CHECK THINK FEATURES THINK MAKE MAKE (CREATE SKETCHES, WIREFRAMES & PIXELS) CHECK CHECK USER STORIES THEMED RELEASESLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Lean UX methods are... LIGHTWEIGHT LOW-FI LO-TECH EXTERNAL FACE TO FACE COLLABORATIVE GENERATIVE AND DECISIVE FAST REPEATABLE ROUTINIZED GOAL DRIVEN OUTCOME FOCUSEDLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

The UX ﬁeld has ABSTRACT CONCEPTS loads of methods Stragegy Pyramid Customer Maturity Model STRATEGY that work lean... Personas Scenarios USER Design Target 6-Up Sketching Activity Map USES Sticky Triage Story Mapping FEATURE PLANNING 2 or 3-Up Sketching Wireframes Card Sorting IA, IXD, UI Black Hat Session Sketch Boards Prototyping (many kinds) DETAIL DESIGN Greyboxing Style Guide Pattern Libraries COHESIVENESS WORKING SOFTWARELEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

It also has methods for “getting out of the building.” CUSTOMER DEVELOPMENT Contextual Interviewing Surveys GENERATIVE Watch people use competitors Customer acceptance testing with paper prototypes Card sorting EVOLUTIONARY Usability testing Behavioral metrics A/B testing QUANTITATIVE Heat mapping OPTIMIZATIONLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

UX rituals for product teams ABSTRACT CONCEPTS Deﬁne the hypothesis and write the “test” ﬁrst User need/quote as sprint name IDEATE Wireframe check Pair design COMMUNICATE Retrospective LEARN Measure Redo IMPROVE Housecleaning WORKING SOFTWARELEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

In PracticeLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Write the test ﬁrst We believe that people like ______________ have a (customer type) need for (or problems doing) ________________. (need/action/behavior) We will know we have succeeded when ____________________, or ___________________, which (quantitative/measurable outcome) (qualitative/observable outcome) will contribute to ________________. (KPI)LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Wireframe Check A stand-up style meeting between designer and developer to resolve problems with a wireframe before development begins. • Is this an accurate reﬂection of the system ? • What here is hard? • What alternatives are there? • Is it worth the effort? What here is Well, that hard? will take some workLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Vision PyramidAn activity of entrepreneurial self-discovery, as well as an artifact that forma abridge between the strategy canvas and user needs. Proto-brand thinking. Describe the purpose of your company...why does it matter TO YOU? Why do you bother? What’s the emotional hook for you? This is the seed crystal of the company, and will Purpose shape everything that grows around you. This is the “What Is It” statement. Describe the Product product using NOUNS. This is the place where all of your pivots and experiments are going to happen. What is the product LIKE? What are WE like? Values What essential qualities are mandatory to our success?LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

Example: LUXr Vision Why? Because we love helping entrepreneurs blow it up. Product Coaching and mentorship programs that establish reliably strong user experience capabilities in startup companies. Values 1. Kindness and respect 2. Thought leadership 3. Fun/playful/joyful/quirky 4. Humble 5. Integrity 6. Collaboration 7. Learning and growthLEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

6 Uses An illustration that shows “What will they DO with this product?” It intersects user needs with business vision to show the consumer value proposition. This informs what features are most important.LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

THAT’S ALL FOR NOW Want a LUXr workshop in Chicago? Tweet “@clevergirl @luxrco: Chicago FTW!”LEAN UX FUNDAMENTALS, KELLOGG EDITION 04/2011 JANICE@LUXR.CO

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http://paper.li	33
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http://instapps.tumblr.com	17
http://www.agile-school.com	14
http://torstenhensel.prosite.com	11
http://www.twylah.com	7
http://de.flavors.me	2
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UX & Lean Startups (For Entrepreneurs, Kellogg edition)

by Janice Fraser

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