Why Facebook Communities Cannot Work for Your Brand?

Why facebook communities can work for your brand? [The online version] by Claudia Lim 24seven Communications Pte Ltd

Finding out how people facebook

Survey Conducted

How do you facebook?

165 responses

People from Singapore

53% on facebook whenever they’re online

44% spent 1 to 3 hours daily on facebook

8% are living in facebook!

10% are rarely there

Users are spending at least 3 hours daily on facebook. To the brands, businesses, companies and organizations

If your audience is there too. Why aren’t you? To the brands, businesses, companies and organizations

Top 5 reasons to use facebook

No. 1 reason

Look at photos And videos

Take and share photos, tag them and participate in conversation with your customers and partners. To the brands, businesses, companies and organizations

No. 2 reason

To kaypo and see what my friends are doing.

No. 3 reason

To get in touch with people using the chat/ message features.

Communicate with them To the brands, businesses, companies and organizations

No. 4 reason

To network and find new friends.

Who say customers cannot be your friends? To the brands, businesses, companies and organizations

No. 5 reason

Look for interesting events to attend.

Invite and engage your fans To the brands, businesses, companies and organizations

Why do you join groups/ pages?

71% wants to be updated of the group/ page activities and events

So now they’re there in your facebook community To the brands, businesses, companies and organizations

How can you interact and engage them? To the brands, businesses, companies and organizations

58% join because they’re interested in the content

57% wants to find out more about the subject matter

Are you giving them what they want to know or what you want them to know? To the brands, businesses, companies and organizations

18% join because friends asked them to!

So what does this mean? To the brands, businesses, companies and organizations

Stop inviting everyone in your (2k) list to your groups or pages! To the brands, businesses, companies and organizations

Understand what they (your friends) need and than provide them with links to communities that will be of their interest. To the brands, businesses, companies and organizations

Personally…

211 groups

39 Pages

How to keep updated with all of them???

But…

11% check their groups/pages daily!

20% rarely or NEVER

So now how?

Community is there

How to make them

Take action

and Contribute

I know…

60% checks when updates received

Groups send messages

Pages send updates

And updates can be read all in a page. Messages can’t!

So should I start a page or group for my community? To the brands, businesses, companies and organizations

Groups

Mass messaging allowed only when group is <5000

Cannot target

No Apps

Creates an identity for members

Unlimited updates

Can target

Claudia

Measurable

Claudia Stats from active pages you admin

Claudia Stats options available

Understand your community

Claudia

Can o r not?

Bo leh!

Claudia Audience are online

Claudia Customers are online

But remember

Don’t spam!

Unless they want you to!

Yes! You don’t need an expert or consultant to help start a page in facebook. To the brands, businesses, companies and organizations

What you need is someone with ideas, creativity and understanding of the communities online To the brands, businesses, companies and organizations

To grow, engage and interact with your fans in your facebook communities. To the brands, businesses, companies and organizations

Now let’s listen

What others say

I am in love with Facebook

Facebook is a double edged sword. A powerful tool that can help you build connections with people you will never meet. However, use it unwisely, you can become someone everyone hates online.

It is important to note that facebook is increasingly becoming a spam channel, much like traditional e-marketing channels, and this may have an adverse effect on its effectiveness as a marketing platform.

Personally, I have unsubscribed from groups which send multiple emails in a short spam of time.

Word of mouth hasn't quite succeeded here as the process of inviting friends to join a group has become more and more impersonal - a click of a button as opposed to a personal message specifically targeted at one's buddy.

Is just awesome to keep in touch with my friends

The applications, while a very innovative feature, sometimes makes Fb very "messy" to me.

Random people should stop adding, seriously. -____-;;

I'm addicted to it.

Applications in FB is getting less popular now due to the new facebook interface. Notes in FB is getting popular due to the sharing features etc tagging ppl to read and reply in your "25 random things about you" note.

Everyone should be wary of the TOS for all social networks and be aware of any changes made from the point of joining.

It's loading slower and slower.

I often use "share link" feature to promote something from my blog or to do online promotion.

My tweets are "fed" to facebook! Resulted in a lot more interactions.

i think facebook is really subjective :) like i use it for loads of purposes like killing time, contacting close friends when we cant meet! and through facebook i even manage to keep one of my friendships going strong with my good friend whom i almost lost contact with! so, i mean facebook is cool, but i still dislike people whom misuse it..

Thank you! by Claudia Lim Blog | http://claudia.sg Work | http://24seven.sg Twitter | @claudia10 Facebook | http://tinyurl.com/claudialim

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Why Facebook Communities Cannot Work for Your Brand?

by Claudia Lim on Mar 01, 2009

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Why Facebook Communities Cannot Work for Your Brand? — Presentation Transcript