Driving Creativity with Data - WistiaFest
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This is the talk I gave at WistiaFest 2015. In it I cover why creativity is important for marketing, how scaling creativity is hard, and some of the things you can do to encourage more creativity. To learn more about WistiaFest head to http://wistiafest.com
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Driving Creativity with Data - WistiaFest
- 1. Driving Creativity with Data
- 2. @csavage
- 3. The value of creativity is rising.
- 4. Expensive and out of reach
- 5. Affordable
- 7. There are more options for more types of businesses
- 8. All these channels are saturated
- 9. Our competition is not our “competition”
- 14. Attention is a scarce resource
- 15. When we get attention, we need to keep it
- 17. Scaling creativity is hard
- 18. It felt easier to be creative when we were small
- 23. 0 8 16 24 32 40 Team Growth M ore Chaos More organization
- 24. You can measure more You’ve done it before More shared ownership Creativity is harder when you are bigger
- 25. You can’t be creative without chaos
- 26. You can’t measure creativity
- 27. You need a creative approach to data
- 28. I’m a sucker for tech gadgets A Confession
- 33. Track everything Never track anything Aim for the middle
- 34. The goal is to feel confident you are headed in the right direction
- 35. Our most recent attempt at getting creative with data
- 38. Proactively track the right things
- 39. % that watched another video
- 52. Pistol Lake
- 55. reddit thread
- 64. Question what you are measuring
- 65. You have to champion creativity to expect creativity
- 66. You need an environment that fosters creativity
- 68. Don’t rely only on interviews
- 71. Barbershop Video We scrapped this video
- 72. We were very sad
- 73. Failing has real value
- 74. Permission to get weird
- 76. Show & Tell Show and Tell
- 77. Creativity is more important than ever
- 79. Don’t obsess over success or failure of individual projects
- 80. Be proactive about scaling creativity
- 81. Thanks!