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How to Use the Scientific Method to Drive Your Business
How to Run Structured Growth Tests
By Derric Haynie
Derric.link/tw...
Slides:
Derric.link/testit
Sold Invested
Volunteer
Who The F* Is This Guy?
Past
Current
Scalable
Repeatable
Predictable
Data-Driven but Intuition Fueled
Starts as Simple as Possible
Non-Judgemental
About being cheap or having no money
About tricks or tactics
About short term results
Only about getting more users
Only f...
Brain Dump
Scoring
Voting
Executing
Reporting
Hypothesis
Predictions
Test and Gather Data
Make Observations
Scrum Methodology
Assign a Lead to Every Card
The Lead Creates a Team with Internal
and External Resources
The Lead Execut...
Start with Retention
Listen to Your Users, Don’t Lead Them
Must Have an Activity Stream
Build Amazing Metrics Dashboard
Re...
Finalize your growth funnel key metrics.
Put systems in place so that you can
track those key metrics.
Brain dump all the ...
Me:
@SixPeppers
Slide Deck:
Derric.link/testit
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
How to Run Structured Growth Tests
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Credit to Sean Ellis from Growthhackers.com for concept and some of the slides. This is the process for running weekly sprint cycles across product and marketing in order to increase key metrics across your AARRR funnel (acquisition, activation, retention, referral, and revenue).

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How to Run Structured Growth Tests

  1. 1. How to Use the Scientific Method to Drive Your Business How to Run Structured Growth Tests By Derric Haynie Derric.link/twitter /facebook /linkedin /snapchat /growthhackers /inbound /quora
  2. 2. Slides: Derric.link/testit
  3. 3. Sold Invested Volunteer Who The F* Is This Guy? Past Current
  4. 4. Scalable Repeatable Predictable Data-Driven but Intuition Fueled Starts as Simple as Possible Non-Judgemental
  5. 5. About being cheap or having no money About tricks or tactics About short term results Only about getting more users Only for startups
  6. 6. Brain Dump Scoring Voting Executing Reporting Hypothesis Predictions Test and Gather Data Make Observations
  7. 7. Scrum Methodology Assign a Lead to Every Card The Lead Creates a Team with Internal and External Resources The Lead Executes The Lead Reports Findings to Team
  8. 8. Start with Retention Listen to Your Users, Don’t Lead Them Must Have an Activity Stream Build Amazing Metrics Dashboard Report Weekly (Monday mornings best) Focus on Your Key Learnings Books to Read: Traction by Justin Mares Lean Analytics by Alistair Croll Hooked by Nir Eyal Ask by Ryan Levesque Secret Sauce by Vincent Dignan Hacking Growth by Sean Ellis Optional: Hug Your Haters by Jay Baer Invisible Selling Machine by Ryan Deiss Content Inc by Joe Pullizi Everybody Writes by Ann Handley The Lean Brand by Jeremiah Gardner
  9. 9. Finalize your growth funnel key metrics. Put systems in place so that you can track those key metrics. Brain dump all the ideas you can that may or may not work to increase those key metrics. Decide which stage of the funnel you need to focus on rightn ow.
  10. 10. Me: @SixPeppers Slide Deck: Derric.link/testit

Credit to Sean Ellis from Growthhackers.com for concept and some of the slides. This is the process for running weekly sprint cycles across product and marketing in order to increase key metrics across your AARRR funnel (acquisition, activation, retention, referral, and revenue).

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