To tweet or not to tweet? : Exploring the use of Social Media for [public] health

To tweet or not to tweet? : Exploring the use of Social Media for [public] health - Presentation Transcript

To tweet or not to tweet? :Exploring the role of social media for [public] health
Francisco Grajales (@ciscogiii)

This is an extended slide deck from what was presented by the author at PAHO on November 28th, 2009.The webcast can be seen athttp://ow.ly/Ghrp

Sneak preview
What is Public Health?
What is Social Media?
Why do people use Social Media?
Blogs
Twitter (Microblogs)
Mashups
mHealth

Public health: The approach to medicine that is concerned with the health of the community as a whole; three of its core functions include:
1. The strategic formulation and prioritization of health policies and interventions that improve the overall health of the community;
2. The evaluation of health services, health promotion and disease prevention programmes to ensure equitable, cost-effective care; and
3. The monitoring and assessment of the community and at-risk-individuals.

Social media is information designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques that do not require a technical background. It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can be said to have three components:
1.Concept (art, information, or meme).
2.Media (physical, electronic, or verbal).
3.Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication).

To tweet or not to tweet? : Exploring the use of Social Media for [public] health

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