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To tweet or not to tweet? : Exploring the use of Social Media for [public] health
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To tweet or not to tweet? : Exploring the use of Social Media for [public] health



This slide deck presents how social media may be used for public health practice.

This slide deck presents how social media may be used for public health practice.



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  • http://cache0.techcrunch.com/wp-content/uploads/2009/10/twitter_bird_logo_by_ipotion.jpg
  • http://www.ignitelabs.com/pharmatwitter/
  • http://www.sarahgbennett.com/MyWonderings/wp-content/uploads/2009/09/social-media-landscape.png
  • http://www.nasddds.org/PanFlu/H1N1.jpg
  • http://www.cdc.gov/SocialMedia/
  • http://www.slideshare.net/kclauson
  • http://www.aftercollege.com/content/images/uploads/Thank_you_small.jpg

To tweet or not to tweet? : Exploring the use of Social Media for [public] health To tweet or not to tweet? : Exploring the use of Social Media for [public] health Presentation Transcript

  • To tweet or not to tweet? :Exploring the role of social media for [public] health
    Francisco Grajales (@ciscogiii)
  • This is an extended slide deck from what was presented by the author at PAHO on November 28th, 2009.The webcast can be seen athttp://ow.ly/Ghrp
  • Sneak preview
    What is Public Health?
    What is Social Media?
    Why do people use Social Media?
    Twitter (Microblogs)
  • Public health: The approach to medicine that is concerned with the health of the community as a whole; three of its core functions include:
    1. The strategic formulation and prioritization of health policies and interventions that improve the overall health of the community;
    2. The evaluation of health services, health promotion and disease prevention programmes to ensure equitable, cost-effective care; and
    3. The monitoring and assessment of the community and at-risk-individuals.
  • Social media is information designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques that do not require a technical background. It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can be said to have three components:
    1.Concept (art, information, or meme).
    2.Media (physical, electronic, or verbal).
    3.Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication).
  • Tag cloud of 2.0
  • Internet penetration rates in the Americas (ITU Data)
    Source: ITU
  • Social Media and Commnication 9+ / variable by takeholder
    Source: ITU
  • 17% of all time spent onlinein 2009 was on social networking sites!
    Nielsen – August 2009
  • Why should you care?
  • Who is using Social Media?
  • Twitter Usage
    19% of American adults online use Twitter
    Source: Pew Internet & American Life Project Survey 2009
  • Local governemnts
  • Industry (something fishy/Sermo?)
  • Pharma
  • NGOs (Rockefeller, google, bill and melinda gates)
  • Presidential Candidates
  • And your grandma too!
    The largest growing Facebook demographic is women older than 55
  • Why is social media important?
  • Do you have a mobile?
  • How did you learn to use it?
  • Social media is the same…
  • This raises a few questions…
  • Where do we take public health practice?
  • What is the key to success?
  • What are the best strategies?
  • NEJM Practicing medicine in the era of facebook?/twitter
    How have others adapted?
  • Types of Social Media
  • Video SharingSlide SharingSocial BibliographiesMicrobloggingCommunities of PracticeVirtual WorldsWebcasts & PodcastsReally Simple Syndication
    BlogsWikisSocial NetworkingSocial BookmarkingPhoto SharingMashupsForums
  • Blogs
  • 140 Helathcare uses of twitter
    Microblogging (Twitter examples)
  • Microblogs - twitter
    Information Dissemination
  • Health Promotion, Hand Health tracking
    Blood sugar tracking
  • Food tracking/diabetes
    Lifestyle support
  • Smoking Cessation
    Smoking cessation
  • Research
    Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak
    Proceedings of Medicine 2.0 - 2009
  • Social Networking
  • Sermo (CoP)
    Professional Networking
  • Patients Lke Me
    Clinical Trials 2.0
  • Open patient data
  • Photo Sharing - Flickr
    Photo sharing
  • Social Bookmarking - Delicious
    Social Bookmarking
  • Mashups
  • Have you ever used ArcGIS?
  • MindGa
    Multi-source data integration
  • Ushahidi in Africa
  • Hello Txt
    Multi-platform Integration
  • 4 and 5 G allow the emminence of the late start with realtime telemedicine and elearning
    mHealth - The Future
    4-Way Bidirectional Video
  • Sexinfo SF
  • It also works in Developing Countries
  • Frontline SMS
    Mass Communication
  • TextEagle (MobileCrowdsourcing)
  • Mobileactive.org
    Social Movement
  • Other Examples
  • Pillbox
    Government 2.0 - Innovation
  • Infodemiology
    Informatics + Epidemiology
  • Medgle API
    Industry can also provide APIs
  • Open MRS
    Open Source EMRs
  • Esladiabetes
    NGOs are not reinventing the wheel but using available tools like Skype
  • PHR Microsofot HealthVault
    Personal Health Records
  • Istedd
    Innovation for collaboration
  • Web 2.0 tools can also provide critical info in times of crises
  • So, where do we take
    Public Health?
  • The key to innovation is going where the people are
  • Engagement is vital for success
  • Case study 1: What is the cost of data?
  • Remember R, SPSS or Mathlab?
  • Google Trends
    It can be free
  • Mayo
    Case Study 2: Mayo Clinic
  • What is the cost of an audiovisual studio?
  • Flip
    $170 USD
  • Case Study 3: Three Things To Know About and Stent Advert
    $7500 investment for video
    Generated over 160,000 views and almost 1000 comments
    Increased the number of site hits for company by >180%
  • Case study 4
  • Problems
  • 193 Member States
  • Data silos and mirroring across borders
  • Personal Boundaries
  • Stakeholder Barriers
    Other Barriers
    Digital divide
    Digital sovereignty and governance
    Complexity in the removal of false information posted by third parties.
    Privacy, confidentiality and anonymity
    Identity management
    Fusion of professional and personal identities.
    Consumer protection
    Moral and ethical obligations
    Information quality
  • PAHO’s Role
    Support member states with strategies that work
    2. Train staff and strategically deploy Social Media
    3. Develop partnerships with stakeholders
    4. Don’t reinvent the wheel
  • For full recommendations, please contact the author.
  • The continuation to this slide deck can be found at: www.slideshare.net/kclauson
    To tweet or not to tweet: Exploring the role of social media in public health: Part II
    Kevin A. Clauson, Pharm.D.
    Associate Professor
  • Questions?
  • Acknowledgments
    Maged N Kamel Boulos, PhD
    Kevin Clauson, PharmD
    Joan Dzenowagis, PhD
    Kendall Ho, MD, FRCPC
    Bertalan Mesko, MD
    Devin Pelcher, PharmDCand
    Ms. Anna Lucia Ruggiero
    Qing Zeng-Treitler, PhD
  • Cisco | ciscogiii | me@franciscograjales.com
  • Pictures without a citation are licensed for use by the author