To tweet or not to tweet? :Exploring the role of social media for [public] health<br />Francisco Grajales (@ciscogiii)<br />
This is an extended slide deck from what was presented by the author at PAHO on November 28th, 2009.The webcast can be see...
Sneak preview<br />What is Public Health?<br />What is Social Media?<br />Why do people use Social Media?<br />Blogs<br />...
Public health: The approach to medicine that is concerned with the health of the community as a whole; three of its core f...
Social media is information designed to be disseminated through social interaction, created using highly accessible and sc...
Tag cloud of 2.0<br />
Internet penetration rates in the Americas (ITU Data)<br />Source: ITU <br />
Social Media and Commnication 9+ / variable by takeholder<br />Source: ITU <br />
17% of all time spent onlinein 2009 was on social networking sites!<br />Nielsen – August 2009<br />
Why should you care?<br />
Who is using Social Media?<br />
Twitter Usage<br />19% of American adults online use Twitter<br />Source: Pew Internet & American Life Project Survey 2009...
Local governemnts<br />Government<br />
Industry (something fishy/Sermo?)<br />Physicians<br />
Pharma<br />
IGOS (WHO/PAHO/UNICEF)<br />IGOs<br />
NGOs (Rockefeller, google, bill and melinda gates)<br />NGOs<br />
Presidential Candidates<br />Obama<br />
And your grandma too!<br />The largest growing Facebook demographic is women older than 55<br />
Why is social media important?<br />
Do you have a mobile?<br />
How did you learn to use it?<br />
Social media is the same…<br />
This raises a few questions…<br />
Where do we take public health practice?<br />
What is the key to success?<br />
What are the best strategies?<br />
NEJM Practicing medicine in the era of facebook?/twitter<br />How have others adapted?<br />
Types of Social Media <br />Tools<br />
Video SharingSlide SharingSocial BibliographiesMicrobloggingCommunities of PracticeVirtual WorldsWebcasts & PodcastsReally...
BLOGS<br />
Blogs<br />
140 Helathcare uses of twitter<br />Microblogging (Twitter examples)<br />
Microblogs - twitter<br />Information Dissemination<br />
Health Promotion, Hand Health tracking<br />Blood sugar tracking<br />
Food tracking/diabetes<br />Lifestyle support<br />
Smoking Cessation<br />Smoking cessation<br />
Research<br />Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak<br />Proceedings of M...
Social Networking<br />
Sermo (CoP)<br />Professional Networking<br />
Patients Lke Me<br />Clinical Trials 2.0<br />
Open patient data<br />
Photo Sharing - Flickr<br />Photo sharing<br />
Social Bookmarking - Delicious<br />Social Bookmarking<br />
Mashups<br />Mashups<br />
Have you ever used ArcGIS?<br />
MindGa<br />Multi-source data integration<br />
Ushahidi in Africa<br />Crowdsourcing<br />
Hello Txt<br />Multi-platform Integration<br />
4 and 5 G allow the emminence of the late start with realtime telemedicine and elearning<br />mHealth - The Future<br />Wa...
Sexinfo SF<br />eLearning<br />
It also works in Developing Countries<br />
Frontline SMS<br />Mass Communication<br />
TextEagle (MobileCrowdsourcing)<br />Microfinance<br />
Mobileactive.org<br />Social Movement<br />
Other Examples<br />
Pillbox<br />Government 2.0 - Innovation<br />
Infodemiology<br />Informatics + Epidemiology<br />
Medgle API<br />Industry can also provide APIs<br />
Open MRS<br />Open Source EMRs <br />
Esladiabetes<br />NGOs are not reinventing the wheel but using available tools like Skype<br />
PHR Microsofot HealthVault<br />Personal Health Records<br />
Istedd<br />Innovation for collaboration<br />
Web 2.0 tools can also provide critical info in times of crises<br />
So, where do we take <br />Public Health?<br />
The key to innovation is going where the people are<br />
Engagement is vital for success<br />
Case study 1: What is the cost of data?<br />
Remember R, SPSS or Mathlab?<br />
Google Trends<br />It can be free<br />
Mayo<br />Case Study 2: Mayo Clinic<br />
What is the cost of an audiovisual studio?<br />
Flip<br />$170 USD<br />
Case Study 3: Three Things To Know About                 and Stent Advert<br />$7500 investment for video<br />Generated o...
Case study 4<br />
Problems<br />Problems?<br />
193 Member States<br />
Data silos and mirroring across borders<br />
Personal Boundaries<br />
 Stakeholder Barriers<br />Other Barriers<br />Policy<br />Digital divide<br />Digital sovereignty and governance<br />Com...
PAHO’s Role<br />Support member states with strategies that work<br />2. Train staff and strategically deploy Social Media...
For full recommendations, please contact the author.<br />
The continuation to this slide deck can be found at: www.slideshare.net/kclauson<br />To tweet or not to tweet: Exploring ...
Questions?<br />
Acknowledgments <br />Maged N Kamel Boulos, PhD<br />Kevin Clauson, PharmD<br />Joan Dzenowagis, PhD<br />Kendall Ho, MD, ...
Cisco | ciscogiii | me@franciscograjales.com<br />
Pictures without a citation are licensed for use by the author  <br />
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To tweet or not to tweet? : Exploring the use of Social Media for [public] health

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This slide deck presents how social media may be used for public health practice.

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  • To tweet or not to tweet? : Exploring the use of Social Media for [public] health

    1. 1. To tweet or not to tweet? :Exploring the role of social media for [public] health<br />Francisco Grajales (@ciscogiii)<br />
    2. 2. This is an extended slide deck from what was presented by the author at PAHO on November 28th, 2009.The webcast can be seen athttp://ow.ly/Ghrp<br />
    3. 3. Sneak preview<br />What is Public Health?<br />What is Social Media?<br />Why do people use Social Media?<br />Blogs<br />Twitter (Microblogs)<br />Mashups<br />mHealth<br />
    4. 4. Public health: The approach to medicine that is concerned with the health of the community as a whole; three of its core functions include:<br /> 1. The strategic formulation and prioritization of health policies and interventions that improve the overall health of the community; <br /> 2. The evaluation of health services, health promotion and disease prevention programmes to ensure equitable, cost-effective care; and <br /> 3. The monitoring and assessment of the community and at-risk-individuals.<br />
    5. 5. Social media is information designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques that do not require a technical background. It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Social media can be said to have three components:<br /> 1.Concept (art, information, or meme).<br /> 2.Media (physical, electronic, or verbal).<br /> 3.Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication). <br />
    6. 6.
    7. 7. Tag cloud of 2.0<br />
    8. 8. Internet penetration rates in the Americas (ITU Data)<br />Source: ITU <br />
    9. 9. Social Media and Commnication 9+ / variable by takeholder<br />Source: ITU <br />
    10. 10. 17% of all time spent onlinein 2009 was on social networking sites!<br />Nielsen – August 2009<br />
    11. 11. Why should you care?<br />
    12. 12. Who is using Social Media?<br />
    13. 13. Twitter Usage<br />19% of American adults online use Twitter<br />Source: Pew Internet & American Life Project Survey 2009<br />
    14. 14. Local governemnts<br />Government<br />
    15. 15. Industry (something fishy/Sermo?)<br />Physicians<br />
    16. 16. Pharma<br />
    17. 17. IGOS (WHO/PAHO/UNICEF)<br />IGOs<br />
    18. 18. NGOs (Rockefeller, google, bill and melinda gates)<br />NGOs<br />
    19. 19. Presidential Candidates<br />Obama<br />
    20. 20. And your grandma too!<br />The largest growing Facebook demographic is women older than 55<br />
    21. 21. Why is social media important?<br />
    22. 22. Do you have a mobile?<br />
    23. 23. How did you learn to use it?<br />
    24. 24. Social media is the same…<br />
    25. 25. This raises a few questions…<br />
    26. 26. Where do we take public health practice?<br />
    27. 27. What is the key to success?<br />
    28. 28. What are the best strategies?<br />
    29. 29. NEJM Practicing medicine in the era of facebook?/twitter<br />How have others adapted?<br />
    30. 30. Types of Social Media <br />Tools<br />
    31. 31. Video SharingSlide SharingSocial BibliographiesMicrobloggingCommunities of PracticeVirtual WorldsWebcasts & PodcastsReally Simple Syndication<br />BlogsWikisSocial NetworkingSocial BookmarkingPhoto SharingMashupsForums<br />
    32. 32. BLOGS<br />
    33. 33. Blogs<br />
    34. 34. 140 Helathcare uses of twitter<br />Microblogging (Twitter examples)<br />
    35. 35. Microblogs - twitter<br />Information Dissemination<br />
    36. 36. Health Promotion, Hand Health tracking<br />Blood sugar tracking<br />
    37. 37. Food tracking/diabetes<br />Lifestyle support<br />
    38. 38. Smoking Cessation<br />Smoking cessation<br />
    39. 39. Research<br />Pandemics in the Age of Twitter: Content Analysis of “Tweets” During the H1N1 Outbreak<br />Proceedings of Medicine 2.0 - 2009<br />
    40. 40. Social Networking<br />
    41. 41. Sermo (CoP)<br />Professional Networking<br />
    42. 42. Patients Lke Me<br />Clinical Trials 2.0<br />
    43. 43. Open patient data<br />
    44. 44.
    45. 45. Photo Sharing - Flickr<br />Photo sharing<br />
    46. 46. Social Bookmarking - Delicious<br />Social Bookmarking<br />
    47. 47. Mashups<br />Mashups<br />
    48. 48. Have you ever used ArcGIS?<br />
    49. 49. MindGa<br />Multi-source data integration<br />
    50. 50. Ushahidi in Africa<br />Crowdsourcing<br />
    51. 51. Hello Txt<br />Multi-platform Integration<br />
    52. 52. 4 and 5 G allow the emminence of the late start with realtime telemedicine and elearning<br />mHealth - The Future<br />Waterproof<br />Solar<br />4-Way Bidirectional Video<br />
    53. 53. Sexinfo SF<br />eLearning<br />
    54. 54. It also works in Developing Countries<br />
    55. 55. Frontline SMS<br />Mass Communication<br />
    56. 56. TextEagle (MobileCrowdsourcing)<br />Microfinance<br />
    57. 57. Mobileactive.org<br />Social Movement<br />
    58. 58. Other Examples<br />
    59. 59. Pillbox<br />Government 2.0 - Innovation<br />
    60. 60. Infodemiology<br />Informatics + Epidemiology<br />
    61. 61. Medgle API<br />Industry can also provide APIs<br />
    62. 62. Open MRS<br />Open Source EMRs <br />
    63. 63. Esladiabetes<br />NGOs are not reinventing the wheel but using available tools like Skype<br />
    64. 64. PHR Microsofot HealthVault<br />Personal Health Records<br />
    65. 65. Istedd<br />Innovation for collaboration<br />
    66. 66. Web 2.0 tools can also provide critical info in times of crises<br />
    67. 67. So, where do we take <br />Public Health?<br />
    68. 68. The key to innovation is going where the people are<br />
    69. 69. Engagement is vital for success<br />
    70. 70. Case study 1: What is the cost of data?<br />
    71. 71. Remember R, SPSS or Mathlab?<br />
    72. 72. Google Trends<br />It can be free<br />
    73. 73. Mayo<br />Case Study 2: Mayo Clinic<br />
    74. 74. What is the cost of an audiovisual studio?<br />
    75. 75. Flip<br />$170 USD<br />
    76. 76. Case Study 3: Three Things To Know About and Stent Advert<br />$7500 investment for video<br />Generated over 160,000 views and almost 1000 comments<br />Increased the number of site hits for company by >180%<br />www.thespanner.com<br />
    77. 77. Case study 4<br />
    78. 78. Problems<br />Problems?<br />
    79. 79. 193 Member States<br />
    80. 80. Data silos and mirroring across borders<br />
    81. 81. Personal Boundaries<br />
    82. 82. Stakeholder Barriers<br />Other Barriers<br />Policy<br />Digital divide<br />Digital sovereignty and governance<br />Complexity in the removal of false information posted by third parties. <br />Privacy, confidentiality and anonymity<br />Identity management<br />Fusion of professional and personal identities.<br />Consumer protection<br />Moral and ethical obligations<br />Information quality<br />
    83. 83. PAHO’s Role<br />Support member states with strategies that work<br />2. Train staff and strategically deploy Social Media<br />3. Develop partnerships with stakeholders<br />4. Don’t reinvent the wheel<br />
    84. 84. For full recommendations, please contact the author.<br />
    85. 85. The continuation to this slide deck can be found at: www.slideshare.net/kclauson<br />To tweet or not to tweet: Exploring the role of social media in public health: Part II<br />Kevin A. Clauson, Pharm.D.<br />Associate Professor<br />
    86. 86. Questions?<br />
    87. 87. Acknowledgments <br />Maged N Kamel Boulos, PhD<br />Kevin Clauson, PharmD<br />Joan Dzenowagis, PhD<br />Kendall Ho, MD, FRCPC<br />Bertalan Mesko, MD<br />Devin Pelcher, PharmDCand<br />Ms. Anna Lucia Ruggiero<br />Qing Zeng-Treitler, PhD<br />
    88. 88. Cisco | ciscogiii | me@franciscograjales.com<br />
    89. 89.
    90. 90. Pictures without a citation are licensed for use by the author <br />

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