The document discusses an online fashion and beauty retailer called The business that sells over 50,000 branded and own label products across 7 countries. It aims to increase its global reach and profits as 97% of its potential growth lies outside its home market of the UK. To achieve this, the business needs to improve promotional strategies and social media presence by increasing engagement on platforms like Facebook, creating online fashion videos, sponsoring TV shows abroad, holding promotional events, and better catering content to different countries. It has a large marketing budget that could be used more efficiently on the key components outlined to further global awareness and sales.