4. US TOPSHOP
Goals
• Increase in-store and mobile sales by 25% within 12
months
• Increase brand awareness through social media
(monitor followers, connections, likes, etc.)
• Increase search engine traffic to the website by 20% within
6 months
5. US TOPSHOP
STRATEGY: The “big idea”
Keep the Topshop brand image while
enhancing its inbound marketing content -
use of outside brands
improve inbound through:
1. Topshop blog
2. social media
3. email content
4. website
6. US TOPSHOP
1. Topshop Blog
• Create bigger variety of blog posts
- increase Beauty, News, Music, & Culture
• Improve visual content
- incorporate images with different tones and styles
- examples:
* Beyonce with her collaboration with Topshop designs
* more vibrant colors
7. US TOPSHOP
2. Social Media
• Offer high engagement
- interacting with customers
- example:
* retweet/share a post from Nordstrom
• Enhance visual content
- examples:
* celebrity spotted in a Topshop shirt
* real life customer wearing newest line
8. US TOPSHOP
3. Email Content
• Send out the latest Topshop Blog headlines weekly
• Improve email subject/headline
- not just “Shop the Newest Trends Here"
- example:
* announce most recent designer collaboration
9. US TOPSHOP
4. Website
• Increase website traffic through affiliated brands
- list Nordstrom locations that carry the Topshop line
- SEO: add more keywords relating to outside brand names that
collaborate with Topshop
10. US TOPSHOP
Strategy Summary
• Keep brand image of simplicity
• Utilize outside brands affiliated with Topshop through SEO,
blog, social media posts, and home website
- examples:
* Beyonce collaboration
* Nordstrom
• Create content with weekly variety
