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Get noticed
Promoting your researcher for maximum
impact
Miss Rupal Malde, Food Science Journals Publisher
July 2016
| 2
You want to make sure your research gets the attention
it deserves
7 hrs/week
average time
spent on literature
1970 2013
0
40M
 The volume of research articles is
growing at an accelerated pace
 For most researchers, it’s a real
challenge to keep up with the literature
 Your job: make sure your research
doesn’t fall through the cracks!
| 3
1. Preparing your
article
2. Promoting your
published article
3. Monitoring your
article
| 4
Preparing your article
Search Engine Optimization (SEO)
| 5
Preparing your article
Search Engine Optimization (SEO)
| 6
Preparing your article
Search Engine Optimization (SEO)
| 7
Preparing your article
AudioSlides
| 8
Preparing your article
Graphical Abstracts
Targeting the lymphatics using dendritic polymers (dendrimers), Lisa M. Kaminskasa, Christopher
J.H. Porter, Advanced Drug Delivery Reviews, http://dx.doi.org/10.1016/j.addr.2011.05.016
| 9
Preparing your article
Graphical Abstracts – appearance in alerts
| 10
Publication of your article
| 11
Promoting your article
1. Conferences
 Prepare to network
 Also connect online
 Online poster
2. Media relations
 Research statement
 Your institution’s communication’s channels
 Contact your editor or you can send an email
to: researchcomm@elsevier.com
| 12
Promoting your article
3. Share links to your article
 Customized short link with free access
 Link from university website to boost SEO
| 13
Promoting your article
4. Online CV
| 14
Promoting your article
6. Mendeley
 Scholarly collaboration network
 Free reference manager
 Fully-searchable library
 Cite as you write
 Read and annotate your PDFs
| 15
Monitoring your article
| 16
16
Content
Centric
Solutions
Researcher
Centric
Solution
Article
Usage Alerts
& CiteAlert
My Research
Dashboard
Mendeley Stats
Author
Centric
Solution
Metrics
The journey continues…
| 17
 Stats allow you see the exposure and impact of your research. It provides
timely information, including:
 Early feedback about how your publication is being viewed, shared, cited
 Where in the world your ScienceDirect publications are being viewed
 Detailed information about how your ScienceDirect publications are being
discovered
 The discipline of the people that have shared your publication in Mendeley
 When you and your work are mentioned in the media around the globe
| 18
Mendeley Stats
https://www.mendeley.com/stats/welcome
| 19
Mendeley Stats
https://www.mendeley.com/stats/welcome

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