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context mapping TUDelftmei2009 pecha kucha Christa van Gessel
 

context mapping TUDelftmei2009 pecha kucha Christa van Gessel

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    context mapping TUDelftmei2009 pecha kucha Christa van Gessel context mapping TUDelftmei2009 pecha kucha Christa van Gessel Presentation Transcript

    • WEL COME! strategic product design Christa van Gessel
    • Gradu ation Project Insight driven innovation reflected for radical innovation at Philips on case study: televisi
    • Gradu ation ProjectFOCUS ON LOOKING BACK linear observation process products validation problems
    • Gradu ation ProjectFOCUS ON LOOKING FORWARD iterative aspiration process context inspiration opportunities
    • Working at abbing With erik roscam brand driven innovation tion vision driven innova Insight dr iven innov ation
    • Contextmapping connects by … creating deepening involving immersing communicating
    • creating Inspiring insights “I prefe r magazin so I can es to int relax on erne the couc t, h!”
    • deepening authentic insights morning alone, “I relax on Sunday pers around me!” but I need the slee
    • involving usable insights ing on holiday? Help “Priva and client ping countries!” people in develo
    • immersing understandable insights “When I’m feelin g sad, I dress nice. When I’m ha ppy, I don’t care .”
    • co mmunicating relevant insights “I’m not tha t good at d Fatboy help oing nothing s me with t , hat.”
    • Thank you! Strategy as a designer thanks to contextmapping christavangessel@hotmail.com www.zilverinnovation.com