context mapping TUDelftmei2009 pecha kucha Christa van Gessel

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  • 1. WEL COME! strategic product design Christa van Gessel
  • 2. Gradu ation Project Insight driven innovation reflected for radical innovation at Philips on case study: televisi
  • 3. Gradu ation ProjectFOCUS ON LOOKING BACK linear observation process products validation problems
  • 4. Gradu ation ProjectFOCUS ON LOOKING FORWARD iterative aspiration process context inspiration opportunities
  • 5. Working at abbing With erik roscam brand driven innovation tion vision driven innova Insight dr iven innov ation
  • 6. Contextmapping connects by … creating deepening involving immersing communicating
  • 7. creating Inspiring insights “I prefe r magazin so I can es to int relax on erne the couc t, h!”
  • 8. deepening authentic insights morning alone, “I relax on Sunday pers around me!” but I need the slee
  • 9. involving usable insights ing on holiday? Help “Priva and client ping countries!” people in develo
  • 10. immersing understandable insights “When I’m feelin g sad, I dress nice. When I’m ha ppy, I don’t care .”
  • 11. co mmunicating relevant insights “I’m not tha t good at d Fatboy help oing nothing s me with t , hat.”
  • 12. Thank you! Strategy as a designer thanks to contextmapping christavangessel@hotmail.com www.zilverinnovation.com