WEL COME!




    strategic
     product
      design




                Christa van Gessel
Gradu ation Project
Insight driven innovation reflected for radical innovation at Philips




                            ...
Gradu ation ProjectFOCUS ON LOOKING BACK




                                                       linear
               ...
Gradu ation ProjectFOCUS ON LOOKING FORWARD




                                                           iterative
     ...
Working at


                                                         abbing
                                        With ...
Contextmapping connects by …

                         creating


                        deepening


                    ...
creating
      Inspiring insights




                           “I prefe
                                     r magazin
 ...
deepening
    authentic insights




                                               morning alone,
                       ...
involving
       usable insights




                                                           ing
                      ...
immersing
    understandable insights




                                 “When I’m feelin
                              ...
co mmunicating
      relevant insights




                          “I’m not tha
                                      t ...
Thank you!
                                      Strategy as a
                                         designer
         ...
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context mapping TUDelftmei2009 pecha kucha Christa van Gessel

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Transcript of "context mapping TUDelftmei2009 pecha kucha Christa van Gessel"

  1. 1. WEL COME! strategic product design Christa van Gessel
  2. 2. Gradu ation Project Insight driven innovation reflected for radical innovation at Philips on case study: televisi
  3. 3. Gradu ation ProjectFOCUS ON LOOKING BACK linear observation process products validation problems
  4. 4. Gradu ation ProjectFOCUS ON LOOKING FORWARD iterative aspiration process context inspiration opportunities
  5. 5. Working at abbing With erik roscam brand driven innovation tion vision driven innova Insight dr iven innov ation
  6. 6. Contextmapping connects by … creating deepening involving immersing communicating
  7. 7. creating Inspiring insights “I prefe r magazin so I can es to int relax on erne the couc t, h!”
  8. 8. deepening authentic insights morning alone, “I relax on Sunday pers around me!” but I need the slee
  9. 9. involving usable insights ing on holiday? Help “Priva and client ping countries!” people in develo
  10. 10. immersing understandable insights “When I’m feelin g sad, I dress nice. When I’m ha ppy, I don’t care .”
  11. 11. co mmunicating relevant insights “I’m not tha t good at d Fatboy help oing nothing s me with t , hat.”
  12. 12. Thank you! Strategy as a designer thanks to contextmapping christavangessel@hotmail.com www.zilverinnovation.com

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