This document discusses trends in design for development based on research conducted in Ethiopia. It identifies 4 trends: 1) design should bring meaning to people's lives rather than just introducing new technologies, 2) understand existing behaviors and systems, 3) empower individuals to make small changes, and 4) be attentive to weak market signals to better address people's needs. The document contains photos and diagrams from field research and discusses approaches like shadowing, mapping, and guided tours used to gain insights.

1. Better connecting
the somewhat
connected
Prepared for Nokia Design Thursday
June 4, 2009
Christina Cacioppo
Stanford University

2. my background
design research in
Ethiopia
4 trends to
consider moving
for ward

7. Addis Ababa, Bangkok, Thailand
Mountain View, CA
Ethiopia
Kampala, Uganda
Cochabamba, Bolivia
Kigali, Rwanda

8. ENTREPRENEURIAL
DESIGN FOR EXTREME
AFFORDABILITY
Stanford students seek to create
innovative and affordable solutions
to serve “the other 90 percent”

12. extreme ethiopia team

13. “
They are the lowest-income farmers who are
economically active. They are farmers for whom
these technologies make sense. They can
work their way out of poverty through market
activity and private-sector engagement. ”
Bob Yoder, Director of International Development Enterprises | Ethiopia

14. deep insight
open scripted
conversations interview
shallow grasp
methodology

15. price points

16. cycle analysis

17. household
energy
most common
energy source?
energy use
how do you store energy?
cycle analysis

18. fly on the wall

19. photographer to the stars

20. photographer to the stars

21. photographer to the stars

22. photographer to the stars

23. mapping

24. reluctance to sketching

25. shadowing

26. shadowing?

27. generative images

28. private time?

29. mediation

30. guided tours

31. duck-duck-goose

32. deep insight
cycle analysis
price guided
points tours
open scripted
conversations shadowing interview
generative y on
images the wall
duck
duck mapping
goose
shallow grasp
methodology

33. 4
trends to frame how we
might consider design
for development

34. technology alone will not change behavior

35. remove technologies from a black box

36. remove technologies from a black box

37. 1 bring meaning to the moment

38. 1 bring meaning to the moment

39. not a load of bull

40. getting behind things uncovers layers of meaning

41. getting behind things uncovers layers of meaning

42. 2 understand “business as usual”

43. 2 understand “business as usual”

44. 2 understand “business as usual”

45. narrow your scope for impact

46. in the midst of big shifts, we may forget small changes

47. 3 empower individuals to nudge systems

48. 3 empower individuals to nudge systems

49. things often break

50. r a t i o n a l t r a n s a c t i o n s o f t e n d o n’ t h a p p e n

51. 4 mind the gap by listening to
t h e m a r k e t ’s w e a k e s t s i g n a l s

52. 4 m i n d t h e g a p b y l i s t e n i n g t o t h e m a r k e t ’s w e a k e s t s i g n a l s

53. acknowledgements
carissa carter
sam hamner and scott sadlon
international development enterprises | ethiopia
mark jeunette and fasika afework
jim patell and erica estrada
josh nesbit
raphael grignani and rita parada

54. thanks! ccacioppo@gmail.com @cecacioppo