The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&G – the “antiquated thinking to a new world of possibilities.”
10. TV Channel Proliferation
The End of Mass Media
7109
Number of TV Channels
1686
416
246
93
UK
Japan US France Germany
Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004
87. 07/07/07: The Media Event
From the producers of Live 8, a media event to focus global attention on climate crisis…
• 7 concerts…
at ecologically responsible & politically important venues
• 7 continents…
each with its own environmental concerns
• 150+ artists…
performing in support of a global call to action
• 60+ films…
& PSAs messaging critical environmental issues
• Live Earth’s “SOS” online community…
engaged by rich content & interactivity
• 2 million audience members…
inspired by the event experience
• 2 billion viewers…
mobilized to take action with corporate partners
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88. Global Concert Locations and Venues
Artist for All Venues to be confirmed
• US: Giants Stadium Confirmed
• UK: Wembley Stadium – London Confirmed
• Brazil: Copacabana Beach, Rio de Janeiro
• South Africa: The Cradle of Human
Kind, Maropeng near Johannesburg
• Japan: Tokyo Dome, Tokyo
• China: (location TBD), Shanghai
• Australia: Aussie Stadium, Moore Park, Sydney
89. Live Earth Confirmed Artists
Giant Stadium–New Jersey
• Kanye West • Melissa Etheridge
• AFI • Dave Matthews Band
• Kelly Clarkson • Rihanna
• Akon • Fall Out Boy
• KT Tunstall • Roger Waters
• Alicia Keys • Smashing Pumpkins
• Ludacris • John Mayer
• Bon Jovi • The Police
• Sheryl Crow
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90. Live Earth Confirmed Artists
Wembley Stadium–London
• Beastie Boy • James Blunt
• Black Eyed Peas • John Legend
• Bloc Party • Keane
• Corinne Bailey Rae • Madonna
• Damien Rice • Paolo Nutini
• Razorlight
• David Gray
• Duran Duran • Red Hot Chili Peppers
• Snow Patrol
• Foo Fighters
• Genesis
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91. Global Media Distribution & Reach
• A global campaign fueled by 24-hour multimedia reaching 2 billion viewers
The Exclusive Online Distributor
“One of the things that Microsoft and MSN really believe in is that the Internet is going to change the world, and
that we can play a very big role in this.” Joanne Bradford-Corporate Vice President and CMO,
MSN Live Earth Press Announcement, Los Angeles, 2/15/2007
U.S. Broadcast Global Broadcast Online Marketing & PR
SaveOurSelves.org
Guerrilla Marketing
User Generated
Content
PSAs
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