10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 2
Sources:
-Market Sizes: Microsoft & Universal McCann
- Online Market Sizes: Oppenheimer & Co. Inc., June 2007
(sources inc...
Source: Zenith Media Pyramid Estimates, Dec 2008

10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Gro...
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   6
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 7
1. Buyer decides what
   web sites to buy
2. Buyer and Seller
   negotiate deal
3. Hand off to internal
   teams for workf...
Source: J.P. Morgan Estimates, Company Reports, ComScore, Nielsen Net Ratings, IDC, IWS, IAB, Jan 09

10 June 2009   © Mic...
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 10
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   11
Source: ThinkEquity, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 12
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 13
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Gro...
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Gro...
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Gro...
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Gro...
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Gro...
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 19
Source: “Ad Exchange sar ethe Future”, www.clickz.com

10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketin...
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 21
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 22
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 23
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   24
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   25
Advertising Networks & Exchanges - ad:tech, Singapore
Advertising Networks & Exchanges - ad:tech, Singapore
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Advertising Networks & Exchanges - ad:tech, Singapore

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Presentation of the Advertising Networks & Exchanges Panel at the ad:tech conference in Singapore on 10.06.09.

In an increasingly fragmented media environment and in an age of accountability, marketers are faced with the complex task of reaching customers in a huge number of different destinations and platforms and converting them. Traditional media buying approaches and processes are inefficient and out-dated. Ad networks and exchanges are promising to streamline media buying and delivery on a pay-per-performance basis.
Join our panel as they explain how ad networks and exchanges have evolved so far and how they are removing many of the inefficiencies associated with traditional buying and selling of online channels. The discussion also explores the obstacles of adopting ad networks & exchanges in current media strategies, as well as their future direction into an evolving all-digital media-marketplace.
Global senior executives of leading ad networks are on the panel to help you better understand how such important channels can benefit your business.

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Advertising Networks & Exchanges - ad:tech, Singapore

  1. 1. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 2
  2. 2. Sources: -Market Sizes: Microsoft & Universal McCann - Online Market Sizes: Oppenheimer & Co. Inc., June 2007 (sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers ) 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 4
  3. 3. Source: Zenith Media Pyramid Estimates, Dec 2008 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 5
  4. 4. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 6
  5. 5. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 7
  6. 6. 1. Buyer decides what web sites to buy 2. Buyer and Seller negotiate deal 3. Hand off to internal teams for workflow 4. Buyer ad ops sends ads to publisher 5. Seller ad ops inputs ads 6. Buyer reviews results, compares reports, compiles 7. Seller sends bill to buyer 8. Buyer reconciles the bill and pays 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 8
  7. 7. Source: J.P. Morgan Estimates, Company Reports, ComScore, Nielsen Net Ratings, IDC, IWS, IAB, Jan 09 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 9
  8. 8. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 10
  9. 9. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 11
  10. 10. Source: ThinkEquity, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 12
  11. 11. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 13
  12. 12. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 14
  13. 13. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 15
  14. 14. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 16
  15. 15. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 17
  16. 16. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 18
  17. 17. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 19
  18. 18. Source: “Ad Exchange sar ethe Future”, www.clickz.com 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 20
  19. 19. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 21
  20. 20. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 22
  21. 21. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 23
  22. 22. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 24
  23. 23. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 25

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