Presented at University of Tallinn, Estonia (the home of Skype)
Consumers have changed and so has Marketing. The pace of change is accelerating, putting more pressure on organizations to embrace this new Digital Reality and transform the way they market.
Nokia has been at the forefront of this change by leveraging Digital Media and new ways of Marketing to engage Consumers in meaningful ways.
Transforming Nokia’s Marketing Organization successfully, requires a comprehensive program utilizing all relevant levers to drive this change. This presentation will give you insights around the latest (digital) marketing trends and the successful approach Nokia has taken to adopt to this new Digital Reality.
By the end of2013 Nokia wants to become the mostTALKED ABOUT and most POLARISINGtech brand in social
1. Consider the social opportunity in everything we do2. Engage in better conversations with more advocates3. Deliver personal experiences, be authentic and earn trust4. Sharing is more important than control5. Define clear objectives from the outset6. Invest and commit to social presences http://bit.ly/SGNTXO
CES MWC ENFUSE YOUTH 90,000+ organic views 1mil+ collective views 56,000+ Social connections CONSUMER GENERATED ENTERTAINMENT CNN iReport SMW23,000+ people reached on 7000+ total posts over 5 GIFT MACHINE the day days 3000+ checkins in 2012
HERE City Lens HERE Transit HERE Maps HERE Drive62
Contact at Nokia Digital Marketing & CRM Chris Schaumann Vice President, Digital Marketing & CRM Nokia Global Marketing SlideShare SlideShare.net/ChrisS Blog Advertising3.WordPress.com LinkedIn LinkedIn.com/in/ChrisSch Twitter @ChrisS35