photo credit Donar Reiskoffer CC Attribution Share-Alike License. Source from Wikipedia.org




Serve the Market
A Return ...
Background
A Massive Wave of Change
  is Overtaking Business
Recent Market Lessons
Leads us to
questions like:
Who can we
  trust?
Leads us to demand:
Transparency
Leads us to demand:
Accountability
Leads us to
 questions like:
How did this
 happen?
the information age separated
   managers from the people they
             manage



Managers have confused
the numbers i...
we forgot.

it’s our choice.
it’s no longer about

  COMMAND &
   CONTROL
today we need to

 ENGAGE &
PARTICIPATE
The Big Idea
Serve the Market
Craig Newmark Said it Best


“All organizations
used to be
community service
organizations”
blacksmith

                 baker




  candle maker
life preserver manufacturer?
what’s the organizing
    principles?
photo credit flickr.com/johnnyvulkan




   is it really only
  about the profit?
A New
Market Model
Photo credit s7ich.deviantart.com/ art/Water-flow-130567301




trust flow is an accelerant
    for value creation
How open is
your trust filter?
How open is
your trust filter?
does the
market trust you?
A Proposal:
Net Trust Score
but wait,
there’s more
“If manufacturers want to own the
            customers’ branded experience
            with their products, they need to
...
serving the market
   is leadership,
 not management
a closing question
is profit the only
   purpose of business?




or are we able to transcend
   our current thinking?
and live from our heart




     photo credit http://www.flickr.com/aussiegall/



while serving the market?
@ChrisHeuer
     001.408.834.0884
  chris@socialmediaclub.org
 http://socialmediaclub.org/
Serve The Market
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Serve The Market

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For too long we have accepted the market structure that exists without questioning it. I contend that by focusing on creating value by serving the market, instead of merely focusing on profits, society as a whole will be much better off and in fact, companies are likely to be more profitable as a result.

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  • Serve The Market

    1. 1. photo credit Donar Reiskoffer CC Attribution Share-Alike License. Source from Wikipedia.org Serve the Market A Return To Our Common Humanity, Away From “Business As Usual”
    2. 2. Background
    3. 3. A Massive Wave of Change is Overtaking Business
    4. 4. Recent Market Lessons
    5. 5. Leads us to questions like: Who can we trust?
    6. 6. Leads us to demand: Transparency
    7. 7. Leads us to demand: Accountability
    8. 8. Leads us to questions like: How did this happen?
    9. 9. the information age separated managers from the people they manage Managers have confused the numbers in their spreadsheets with the shadows on Plato’s cave wall
    10. 10. we forgot. it’s our choice.
    11. 11. it’s no longer about COMMAND & CONTROL
    12. 12. today we need to ENGAGE & PARTICIPATE
    13. 13. The Big Idea
    14. 14. Serve the Market
    15. 15. Craig Newmark Said it Best “All organizations used to be community service organizations”
    16. 16. blacksmith baker candle maker
    17. 17. life preserver manufacturer?
    18. 18. what’s the organizing principles?
    19. 19. photo credit flickr.com/johnnyvulkan is it really only about the profit?
    20. 20. A New Market Model
    21. 21. Photo credit s7ich.deviantart.com/ art/Water-flow-130567301 trust flow is an accelerant for value creation
    22. 22. How open is your trust filter?
    23. 23. How open is your trust filter?
    24. 24. does the market trust you?
    25. 25. A Proposal: Net Trust Score
    26. 26. but wait, there’s more
    27. 27. “If manufacturers want to own the customers’ branded experience with their products, they need to take responsibility for disseminating all of the product-related information the customer needs to buy and enjoy the product…” Patricia Seybold Business 2.0
    28. 28. serving the market is leadership, not management
    29. 29. a closing question
    30. 30. is profit the only purpose of business? or are we able to transcend our current thinking?
    31. 31. and live from our heart photo credit http://www.flickr.com/aussiegall/ while serving the market?
    32. 32. @ChrisHeuer 001.408.834.0884 chris@socialmediaclub.org http://socialmediaclub.org/
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