How Social Media Can Help You Connect With Local Consumers
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How Social Media Can Help You Connect With Local Consumers

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Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world ...

Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com

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How Social Media Can Help You Connect With Local Consumers Presentation Transcript

  • 1. How Social Media Can Help YouConnect With Local Consumers Presented by: Robert Leisk robert@spancept.com www.spancept.com
  • 2. What is Social Media? Social media is “media for social interaction and communication.” Enabled by easily accessible and scalable online platforms, social media has substantially changed the way consumers, businesses, and organizations communicate.
  • 3. Social Media Facts & TrendsEvery Business Should Know About Consumer Usage Stats:  Social media is the fastest-growing form of online interaction  91% of adults use social media regularly  53% of adult social networkers follow a brand  55% of consumers share their purchases on Facebook, Twitter, Pinterest, and other sites
  • 4. Social Media Facts & TrendsEvery Business Should Know About Social Media and Business Stats:  Approximately 30% of companies are now using social media for business  87% of the Fortune 100 now use social media  80% of businesses use social media to monitor their competitors
  • 5. Most Popular Online ActivitiesSocial Networking – 65% Using Search Engines – 92%Using Email – 92% What Are Shopping – 71% Consumers Doing Online?Watching Videos – 71% Reading Content – 90%
  • 6. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses…The Web has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  • 7. Traditional Advertising Methods Are No Longer as Effective as They Once WereTRADITIONAL METHODS ONLINE METHODS• Yellow Page Books • Social Media• Newspaper Ads • Local Search• TV Commercials • Online Videos & More!
  • 8. What Does This Mean for Your Business? You Should : 1. Put your business in front of your target audience online 2. Spend your marketing dollars where they can yield the best returns 3. Utilize the power of online marketing to stay connected to your local market
  • 9. Could Social Media Be The Missing Piece of the Puzzle for YOUR Small Business?Social Media is No Longer aTrend…It’s the NEW Way to DoBusiness!
  • 10. Why Social Media Marketing?It’s POWERFUL For Helping You…  Build Your Brand  Connect with Local Consumers  Generate New Leads  Generate Repeat, Loyal Customers
  • 11. Some of the Top Social Media Sites Facebook Nearly 850 Million Users Twitter Over 450 Million UsersGoogle Plus Nearly 400 Million Users LinkedIn Over 150 Million Users YouTube 490 Million Unique Visitors per Month
  • 12. Facebook User Stats  Top social media site  More than 50% of active users login daily  More than 7 million apps and websites are integrated with Facebook  Approximately 3 billion Facebook “Likes” or “Comments” per day
  • 13. Facebook Features  Can create Facebook Pages to represent your business and build a following  Timeline Layout  Can create groups and events  Can easily find people to connect with
  • 14. Twitter User Stats 15% of online adults use Twitter More than 50% of Twitter users follow companies, brands, or products 79% are likely to recommend brands they follow 57% of businesses that use social media for business use Twitter
  • 15. Twitter Features  Ability to Send and Read Other Users’ Updates (Tweets)  Twitter Messages are Limited to 140 Characters  Can Send and Receive Updates via the Twitter Website, Text Messages, or Emails
  • 16. Google Plus (Google+) User Stats  Fastest network to reach 10 million users (only took 16 days – Twitter took 780 days and Facebook took 852 days)  Owned and operated by Google  Google+ users spend more than an hour per day across different Google products
  • 17. Google Plus (Google+) Features• +1 Feature – allows you to instantly get new people in your circle from your blog or webpage• Circles – allow users to organize contacts into groups for sharing across various Google services• Hangouts – used to facilitate group video chat• Messenger – allows instant messaging within circles and is available to Android, iPhone, and SMS Devices• Sparks – is a front-end Google Search that enables users to identify topics they may want to share with others.
  • 18. LinkedIn Usage Stats Approximately 2 new members join every second Students and college graduates are the fastest-growing demographics on the site In 2011, its revenues reached $522 million It is the 36th most-visited website in the world
  • 19. LinkedIn Features Network mostly contain professionals such as business owners, executives, and high-level thinkers Members are sharing insights in more than one million LinkedIn Groups Ultimate site to connect with like-minded individuals
  • 20. YouTube Usage Stats  2nd largest internet search engine – right behind Google  Gets 10% of all internet traffic  More than 2billion views per day  Users spend an average of approximately 900 seconds per day on YouTube
  • 21. YouTube Features Bulletins allow you to post a link to a video directly on your subscribers’ and friends’ pages Ability to put a link to your website – as well as additional information – in the Video Description box Users can easily share your videos with their networks with the integrated social media sharing buttons
  • 22. Pinterest – The Newcomer Quickly became one of the top 10 social networking sites Over 9 million Facebook-connected users Nearly 12 million monthly unique visitors Fastest site in history to break through the 10 million unique visitor mark
  • 23. Pinterest Features  Used as a virtual online “pinboard”  Users collect photos and link to products they like  Users share all of the pins they love with their network
  • 24. How Social Media Can Help  Customer Service  Generate New Leads  Perform Market Research  Build an Email Marketing List  Run Special Deals and Promotions  Monitor and Manage Your Reputation Provide Links to Valuable Free Information
  • 25. ANYQUESTIONS
  • 26. Thank you for viewing our presentation! For More Information About Social Media, Contact Me Today. Spancept Inc. Robert Leisk robert@spancept.com www.spancept.com