Communication Models

1. Communication
Models

2. Model
ODescribes an object, event, process,
or relationship.
ORepresents the essential or major
features of what it models.

3. Importance of Model
OPresents the essential nature by the
model builder.
OVisualizes certain features for us
OProcess is simplified

4. Aristotle’s Model

5. Aristotle’s Model
OProposed model before 300 B.C.
OFocused on public speaking.
OFive elements of communication.

6. Lasswell’sModel

7. Lasswell’sModel
OWho - Control Analysis
OSays what - Content Analysis
OIn which channel - Media Analysis
OTo Whom - Audience Analysis
OWith What Effect - Effect Analysis

8. Lasswell’sModel
OSurveillance of environment:
Diplomats & political leaders to alert
society
OCorrelation to society: Educators &
opinion leaders
OTransmission to generations: Family
& school

9. Shannon & Weaver Model
Also called Mathematical Model

10. Shannon & Weaver Model
O Effective in person-to-person communication
O Sender plays the primary role and receiver
plays the secondary role
O Communication is not a one way process.
O Understanding of Noise will helps to solve
the various problems in communication.
O Identified with technological and technical
aspect of communication.

11. Wilbur L. Schramm’s Model

12. Osgood and Schramm’s
Circular Model

13. Osgood and Schramm’s
Circular Model
ODynamic model
ONo separate sender and receiver
OStates communication to be circular
in nature
OFeedback – Central feature.

14. Berlo’s SMCR Model

15. Berlo’s SMCR Model
OS-M-C-R = Source-Message-Channel-
Receiver
OOne of the best models
OExplains almost every category