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The Social Side of Business - Executive Women International Indianapolis 01/10/11

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Chantelle Flannery
Chantelle Flannery

The Social Side of Business for Executive Women International on 01/10/11 in Indianapolis, Indiana. The basics of social media and why your organization should be a part of this marketing channel.

Business
1 of 26
The Social Side Of Business Chantelle Flannery Image:jer1
Image: aha-soft.com
Image: aha-soft.com
Image: aha-soft.com
Does your company?
81% of consumers using social media say it’s important for businesses to respond to questions and complaints 70% of consumers go online when searching for information about local businesses74% of consumers want regular posts about products 72% of consumers want posts about the company 67% want to see photos of the company office, group outing, picnic etc from directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey tmp directional marketing Bride the Gap, Between Search and Sales Survey
Benefits of Using Social
Customer Service Flickr: NickJAdams
Reviews & Complaints
Value Flickr: yomanimus
Start Conversations
Integrity & Timeliness Flickr: DanielleScott
Just another channel for communication.Apply Marketing Best Practices
Basics of Social Media Image: practicalowl
Strategy Flickr:avinashkunnath
Measure & Adjust Flickr:cambiodefractal
Results: Awareness | Customer Service |ROI Flickr:rafiqphillips
BLOG Integrate Images: aha-soft.com
Search & SEO
Chantelle Flannery @chantellef Chantelle.Flannery@ gmail.com Slides will be posted: www.slideshare.net/chantellef corporatebloggingtips.com
Examples
Listening – Pearson Education
Customer Service – Network Solutions
Brand Awareness
Consumer Insights - Qdoba
Contests - Delivra

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