3. KEY IDEA
Create a model that:
Allows people to fulfill their desire to help.
Allows greater choice on who to help
Facilitates needy people to ask for help.
Will be transparent, easy to use and
scalable.
Leverages social media – and results in
overall increase in people that help others
4. CONCEPT. HOW IT WORKS
• Students can post requests for funding
their education
• School / college administrators will verify
• Donors can filter based on various criteria
to chose whom they want to pay
• A mechanism for enabling payments
5. BUSINESS MODEL
Our vision:
Motto is to ‘BE GOOD’ – we will
never charge students or donors
with exception of payment
processing costs on actuals
Voluntary Donations - from donors,
students (after they finish
education)
Small membership fee – from
participating institutions (not
initially at least)
Listing fee – from educational
institutions for ‘completed funding’
for their students (not initially )
Advertisments
6. MARKET SIZE
+140 000
+4,000,000
Needy students
Graduates per year
Students who seeking for
grants
+500 000
India + Ukraine
7. MARKET SIZE
Stats for India Quantity
Number of Graduates per year 3,200,000
Number of Needy graduates: Assume at least 3% needy,
and their needs cannot be met now 96,000
Worldwide
Estimate of needy students - assuming India is 17% of
world student population and overall needy % is consistent
with India 564,706
Assumed Internet penetration among
potential university students (50%) 282,353
Target market size 282,353
Sources: http://en.wikipedia.org/wiki/Education_in_India
http://www.huffingtonpost.com/2011/03/31/india-census-indian-population_n_843247.html
8. MARKET SIZE
Stats for Ukraine Quantity
Number of Graduates per year 384 ,000
Number of Needy graduates: Assume at least 14.5 % needy,
and their needs cannot be met now 56,000
9. HYPOTHESIS
• Students and educational institutions will be
willing to use the site – no testing of this
• Donors have several options on the web
– Donors are more likely to fund students if they are
assured that cases are verified
– Donors would like to pick and choose criteria they like
Country / Educational institution /Academic Stream
/Academic performance
• An integrated payment mechanism is required
10. TESTING – DONOR INTEREST
1. Would you be interested in making donations to needy students? Global Ukraine UK/India face-face
a. No preference - needy students from anywhere 31% 6% x
b. Prefer to donate to needy students from my country only 38% 31% x
c. Prefer to donate to students from my alma mater 23% 11%
d. Not interested (Do not need to answer remaining questions) 9% 51%
2. How much would you consider donating per year? Global Ukraine UK/India face-face
a. 0-100 £ 47% x x
b. 100- 500£ 18%
c. >500£ 9%
11. TESTING – FEATURES OF INTEREST
3. Would you be comfortable donating to needy students? Global Ukraine UK/India face-fac
a. based on self certification 8% 43%
b. Have the educational institutions to verify the case- otherwise I am not comfortable donating x
67% 17%
c. no preference 25% 40%
4. To make a donation,would you prefer to? Global Ukraine UK/India face-fac
a. pay directly, I just need the details 49% 29% X
b. pay the site, leaving the site to forward the payment to recipient 26% 23% X
c. no preference 25% 49%
12. UKRAINIAN MARKET
# Category % of Population (>18 years) Thousands of people
1 Involved in charity (spend approx. 50$ per year) 42 13665.12
2 Believe that charity exists to help needy people 29 9435.44
3 Believe that charity exists to get the power 17 5531.12
4 Believe that charity exists to make money 11 3578.96
5 Charity is useless 1 325.36
13. UKRAINIAN MARKET
# Category % of Population (>18 years) Thousands of PPL
1 Disabled people (adults and children) 45 14641.2
People with different diseases (adults and
2
children) 29 9435.44
3 Orphan children 13 4229.68
4 Old people 9 2928.24
5 Needy students 4 1301.44
14. LEVERAGING SOCIAL MEDIA
Social media Statistics
• 50% of internet users use Facebook
• 10% update their status every day
• 22% comment on others’ posts while 26% ‘like’ other user’s content
Projection of it’s impact on our Donations
• Donors will have higher Facebook presence (70%)
• Higher sharing rate (over 60%) to promote a good cause
• Due to common interest, 20% shares will result in new donations
• Overall - increase in donations will be at least 10% of original
donors
• Source: http://www.steinarknutsen.com/top-5-facebook-user-activities-on-an-average-day/
• http://www.fastcompany.com/1544716/facebook-users-content-sharing-statistics-status-updates
15. CONCLUSION
• There are no scalable sites that tie up with verifiers
• There is an untapped market for verified donations
• In some countries, there is a marked for self-certified donations-
however there are many players already
• Ukraine has a good charity market but is more interested in
standard types of donations.
• There is a market that would like to search and identify cases for
donation based on several criteria
• Payment processing need not be integrated initially– to avoid legal,
tax complexity
• Social media can be leveraged
• The model can be extended to health-care.
• Start off as a non-profit idea – if there are ethical ways of revenue
generation, consider it, or else find ways to cover cost alone
