Digital Media Services Navigating Digital Media’s Bermuda Triangle www.broadstreetinteractive.com  |  512.275.6227  |  410...
People Consume Media Differently <ul><li>In 2010, 65% of people younger than 30 cited the Internet (Internet) as their go-...
Are you playing “Catch Up to the Consumer?” <ul><li>Internet is on track to equal or even surpass TV as the source of news...
 
 
Mobile Phone Connectors: Adults
Mobile Realities <ul><li>Web vs. apps struggle: 35% have apps; 24% use apps </li></ul><ul><li>Features used by cell owners...
Mobile is Immediate 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last  five minutes. c...
<ul><li>SMS-backed mobile loyalty programs tie in with email and direct-mail programs </li></ul><ul><li>Include a URL in t...
U.S. Media Usage <ul><li>The media landscape and behaviors have changed dramatically in a short timeframe. </li></ul><ul><...
Landscape: Diverse, Demanding, Connected, Emerging diverse demanding emerging connected
It’s a Mixed Up World www.broadstreetinteractive.com  |  512.275.6227  |  4107 Medical Parkway # 201 Austin, TX   78756 is...
The Digital Landscape www.broadstreetinteractive.com  |  512.275.6227  |  4107 Medical Parkway # 201 Austin, TX   78756
Digital Competition: A wall of competitors www.broadstreetinteractive.com  |  512.275.6227  |  4107 Medical Parkway # 201 ...
Time is Money <ul><li>One of the biggest reasons to be hopeful about the outlook for the continued growth of the Internet ...
We help agencies penetrate existing accounts, and build long-lasting client relationships.  It may be digital, but it’s st...
Upcoming SlideShare
Loading in...5
×

Navigating the Digital Landscape: 2011

1,107

Published on

Navigating the digital landscape for 2011 introduces new tools for the media planner. Stay relevant and informed

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,107
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Navigating the Digital Landscape: 2011

  1. 1. Digital Media Services Navigating Digital Media’s Bermuda Triangle www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  2. 2. People Consume Media Differently <ul><li>In 2010, 65% of people younger than 30 cited the Internet (Internet) as their go-to source for news, nearly doubling from 34% in 2007. The number who consider television as their main news source dropped from 68% to 52% during that time. </li></ul><ul><li>Forty-one percent of all surveyed said they get their national and international news from the Internet, up 17% from 2007 and at the same time 68% cite TV as their source, down from 74% indicating the trend is spreading among all groups. </li></ul>www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  3. 3. Are you playing “Catch Up to the Consumer?” <ul><li>Internet is on track to equal or even surpass TV as the source of news from the all important demographic of 30-49 in the next few years. </li></ul><ul><li>Online sales leading to Christmas were merry for many retailers; U.S. Internet sales rose 15.4%, to $36.4 billion, between Oct. 31 and Dec. 23, according to MasterCard SpendingPulse, a unit of MasterCard Advisors that tracks sales at 72,000 retailers. ( WSJ ) </li></ul><ul><li>There are multiple indicators that lead people online, in addition to a higher adoption of online retailing, factors such as weather, special offers, gasoline prices and ease of use contribute the growth of online sales. </li></ul>www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  4. 6. Mobile Phone Connectors: Adults
  5. 7. Mobile Realities <ul><li>Web vs. apps struggle: 35% have apps; 24% use apps </li></ul><ul><li>Features used by cell owners </li></ul><ul><ul><li>76% take pictures </li></ul></ul><ul><ul><li>74% are texters (text overtakes talk in frequency in 2009) </li></ul></ul><ul><ul><li>39% browse internet </li></ul></ul><ul><ul><li>34% are email users </li></ul></ul><ul><ul><li>34% record videos </li></ul></ul><ul><ul><li>34% play games </li></ul></ul><ul><ul><li>33% play music </li></ul></ul><ul><ul><li>30% are IM-ers </li></ul></ul><ul><ul><li>7% participate in video calls </li></ul></ul>
  6. 8. Mobile is Immediate 37% 55% 44% 18-24 YR OLDS 18-24 YR OLDS MOBILE USERS checked their mobile in the last five minutes. checked their mobile in the last fifteen minutes . checked their mobile in the last thirty minutes. Source: InsightExpress www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  7. 9. <ul><li>SMS-backed mobile loyalty programs tie in with email and direct-mail programs </li></ul><ul><li>Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion. </li></ul><ul><li>In retail, SMS is becoming the best tool for CRM and loyalty efforts. Use SMS for: </li></ul><ul><ul><li>store alerts </li></ul></ul><ul><ul><li>news updates </li></ul></ul><ul><ul><li>coupons </li></ul></ul><ul><ul><li>reminders </li></ul></ul>SMS for Direct Response Use these tools to create awareness , drive transactions , and increase loyalty . www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756 You’re entered to win free tickets to The Latest Movie ! Check out the mobile site to view the trailer and enter to win a trip to the premiere with one of your friends! TICKET
  8. 10. U.S. Media Usage <ul><li>The media landscape and behaviors have changed dramatically in a short timeframe. </li></ul><ul><li>Because the media definitions have changed so </li></ul><ul><li>quickly we have changed the way we think about investing client’s marketing dollars. </li></ul>www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756 iPhone YouTube Facebook Broadband HH Internet HH % of media to online Hulu 2.60 % 14.50 % 111.9 MM 96 % 54 % 66 % 57 % College network only monthly visitors 107.4 MM monthly visitors 9.8 MM sold 18.9 MM monthly visitors X- did not exist X- did not exist X- did not exist Sources eMarketer ComScore U.S. media usage: 4 3 2 1 5 6 7 2004 2009
  9. 11. Landscape: Diverse, Demanding, Connected, Emerging diverse demanding emerging connected
  10. 12. It’s a Mixed Up World www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756 is an ad portal and tech platform is an ad network is an ad agency is an ad analytics company is a data company is all of the above
  11. 13. The Digital Landscape www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  12. 14. Digital Competition: A wall of competitors www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756
  13. 15. Time is Money <ul><li>One of the biggest reasons to be hopeful about the outlook for the continued growth of the Internet advertising industry is that when you look at the time U.S. consumers spend on the Internet versus the amount of ad dollars which go there, the proportions are out of whack. As recently as 2008, U.S. consumers spent 38 percent of their media consumption time on the Internet (29 percent if you exclude teens and young adults), but it attracted only 8 percent of advertising dollars. Whereas consumers spent 37 percent of their media consumption time on TV, which captured 32 percent of advertising dollars. If you believe that time is money, advertising dollars should continue to flow towards the Internet. </li></ul>Time Spent vs. Ad Spend
  14. 16. We help agencies penetrate existing accounts, and build long-lasting client relationships. It may be digital, but it’s still business. Don’t be seduced by the shiny new object. Be seduced by results. Call us to help you with your next proposal. 512.275.6227 www.broadstreetinteractive.com | 512.275.6227 | 4107 Medical Parkway # 201 Austin, TX 78756

×