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Automotive Inventory Syndication
Automotive Syndication presents the future of automotive inventory
syndication to new and used car dealers across the US and Canada.
The future is NOW!
Cars, RVs, Cycles and Boats
Brad Dixon 720-548-1700 / 866-619-1005
PRODUCT
OVERVIEW
What is Automotive
Syndication?
Automotive Syndication empowers
dealers to market their inventory to top
US & CAN websites, seamlessly
maintain brand consistency, and
generate real-time leads.
Automotive Syndication
Product Overview
How does Automotive Syndication work?
49%
49% Took Immediate
Action After Video
84%
84% of Car Shoppers
Watch Video Before Buying
Digital Dealer 2014 Reports
Video Will Drive Auto Sales
• Over 50% of Consumers watch 30+
minutes of video.
• 1 in 4 watch 60+ minutes of video prior
to purchasing.
• Shoppers want to spend as little time as
possible at dealer.
• Branding opportunity for dealer by
using his banners.
Video Turns Shoppers Into Buyers
• 49% of consumers took action immediately after
watching video.
• Video search had a 41% higher click through.
• 100% of your videos are mobile optimized.
• 100% of inventory has it’s own video with
custom voiceover.
POST ADS
In a single interface
• 100% of your leads
are tracked and
recorded
• Fits every dealer.
Options for
dealers to be
hands-on,
hands-free,
or a combination.
bay
Grid View
List View
• Visually displays vehicle ‘on dealer’s lot’ and sites that have live ads
• User can toggle between List, Grid, and Smart Views
• User initiated actions start from this page
Product Overview
How does Automotive Syndication work?
Dealer inventory is grouped into categories
• Top lead generators
• Price Advantage
• National best sellers
• Sub $10K
• Aged inventory
• Duplicate models in stock
• Top Lead Generators based on Craigslist Market results
• Price Advantage cross-referenced with Edmunds values
• Applied whether dealer is DIY or Hands-free
Smart View is specifically designed for maximizing Craigslist results using business intelligence.
Product Overview
How does Automotive Syndication work?
Every ad generated contains:
Call Tracking Number
• Calls are tracked and recorded
• ID lead source
• ID vehicle
• Capture phone number
• Capture name
Link to Landing Page
Incoming Leads:
90% of leads are phone calls
10% of leads are form submits
Lead
Generation*
Product Overview
How does Automotive Syndication work?
Product Overview
How does Automotive Syndication work?
Page is automatically created
Click traffic is routed to
a Vehicle Specific
Landing Page
• Info request
• Trade-in Appraisal Form
• Credit App
• Schedule a test drive
• Phone number
• YouTube video
(if using YouTube)
Product Overview
How does Automotive Syndication work?
Leads Report captures all
Calls & Form Submits
• Name
• Contact info
• Vehicle
• Ad source
• Records live phone calls
• Leads can be exported to dealer’s
CRM via ADF email export
Product Overview
How does Automotive Syndication work?
All Web Apps Mobile Ready!
• Over 54% of web traffic is from mobile
devices
• 40% of Craigslist traffic is from mobile
devices
Mobile
Experience
*
Dealer Inventory List
Intuitive Calls-to-Action
Mobile Responsive Apps
You are missing 50%+ of traffic if you aren’t mobile ready!
USER
INTERFACE
*
YouTube the Future
Google says 80% of Search Results Video by 2016
DEALER TIP
YouTube videos rank high on Google…. This is a huge SEO
value for your dealership as a huge majority of consumers
search Google before making a purchase! Recent reports from
Digital Dealers shows 80% look on web first.
Videos are automatically
created for dealer.
• 60-sec videos are created
using photos and vehicle info
• Custom voiceover on all
vehicles
• Dealer can embed videos
anywhere they like on the web
USER
INTERFACE
*
Dealer Branded Channel
Lead your market and dominate with YouTube Videos
YouTube channel is automatically created
Branding carries into your YouTube channel
Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views
• Average engagement
time for a web video is
10X higher than a
static page
• 49% of people say
they are more likely to
seek out information
about a vehicle after
watching a video
online
DEALER TIP
Quick Plus is the recommended posting method for dealers
who prefer to personally control their listings to Craigslist.
Prioritize inventory 10th most visited website in the US
Control look of ad 50+ BILLION page views per month
Post on specific days 700+ local markets covered
USER
INTERFACE
*
There are two ways dealers can use our software to market their inventory on Craigslist:
1. Manually (Single Post or QUICK PLUS for multiple listings)
2. Hands-free
MANUAL METHOD: Select a vehicle to post to Craigslist.
Craigslist Overview
Manual Posting
Craigslist Custom Ads
Manual Posting
DEALER TIP
Although dealers have the option to edit and customize their ads, most
dealers trust the product to automatically create a great looking
Craigslist Ad.
USER
INTERFACE
*
Post one vehicle immediately, or select up to 50 vehicles to list to Craigslist.
When ready, user hits ‘post’ and ads are sent to Craigslist automatically. Budget Manager tracks Craigslist fees if applicable.
The product has 100s of ad template combinations. Templates are automatically applied to ads. Dealers have the option to
edit / customize their ad by selecting EDIT.
Product Overview
How does Automotive Syndication work?
Budget Manager
Craigslist
For automotive dealers (US) posting paid ads
on Craigslist at $5 per ad, we make it simple
and easy to set your budget and track your ad
spend.
USER
INTERFACE
*
Craigslist Ad Queue
Craigslist Manual Posting
DEALER TIP
The Posting Queue frees the user from their computer and lets the
dealer focus on other priorities, like closing deals.
USER
INTERFACE
*
Ads post to Craigslist at time interval set by user. Payments to Craigslist process seamlessly within application.
Posting Queue automatically posts selected ads to Craigslist. Displays progress for user.
Craigslist Done For You
Hands Free – We Do It All – Only $1.00
DEALER BUDGETING TIP
You are in total control of your budget. How much do you want to
spend on Craigslist each month? Our Smart View system will always
know which vehicles are hot in your inventory so allowing us to use
our data and experience to post inventory brings faster sales and
higher gross. Most dealers want between 250-500 ads each month.
USER
INTERFACE
*
Posting service via
Automotive Syndication
Automotive Syndication can post Craigslist
ads on behalf of the dealer.
Your Sales Support Team has an intake process for
this type of sale.
Craigslist Reporting
Hands Free Solution
DEALER TIP
Even if you have subscribed to the hands free service,
you can log into the product and understand how
your vehicles are being posted.
USER
INTERFACE
*
Detailed Reporting
• At any given time a dealer
can view all active
postings.
• Reconcile ads against
original budget amount
• Leads will export directly to
dealer
MANUAL OR HANDS-FREE?
Craigslist Hands Free or DIY
Which is right for you?
DEALER TIP
Even if you have subscribed to the hands free service,
You can still log into the product and understand how
your vehicles are being posted.
USER
INTERFACE
*
DEALERS WHO WANT
Ads only for specific cars
Ads during specific times or days
Customize ads (price, template, title, etc.)
Varying monthly Craigslist budgets
Manual Craigslist
DEALERS WHO WANT
The TOTAL SOLUTION – We do it all!!
Scheduled postings in advance
Hands-free Craigslist
is the best
Dealer
“I want to spend $1000 on Craigslist each month and this is the phone number I want calls routed to.” This is a hands-free dealer.
Additional $2 per ad
USER
INTERFACE
*
Backpage Overview
Backpage is Craigslist #1 Competitor
Automatic export for dealers
Once dealer’s marketplace has been set, ads
will automatically export to Backpage.com
• 260 Newspapers’ Online Classifieds are
powered by backpage.com
• Posting to over 220 metro markets
available
• Traffic is routed to VSLP
• 9.3 million visitors /mo
• Ads are free (except $3 ads in Conn.)
DEALER TIP
No ads to create. Leads without lifting a finger.
Backpage is especially popular in markets like Chicago,
LA, NYC, Atlanta, Las Vegas, Miami, and Philly
USER
INTERFACE
*
Ebay Auction
You need to be in the game!
• Intuitive point-and-click auction
builder
• Photos and vehicle description
is automatically populated
within auction
• Several eBay Auction
templates to choose from.
• Dealers can enhance branding
via templates, banners, and
colors
Dealers can create an eBay auction in less than 2 minutes.
Target a national audience
12 million unique visitors per mo use eBay Motors
Average visit is 27.5 minutes
Home Page / On The Lot Page
DEALER NOTICE:
We are an
USER
INTERFACE
*
Product Overview
Ebay - Auction
• Vehicle information is pre-populated within auction generator
• Intuitive point-and-click process
• Schedule day and time for auction
• Select from multiple auction templates
USER
INTERFACE
*
Auction Total Control
Ebay Auction is a lead generating machine!
DEALER TIP
One auction can create dozens of new sales
opportunities. Dealers should approach bidders with
additional purchase options.
EVERY BID
CAPTURES
SHOPPERS
• Name
• Location
• Email
• Phone
• Bid amount
Auction Manager Page
Users manage multiple auctions from one interface. At a glance, dealers can understand:
• Auction views, watchers, bids, and offers
• Respond to bidder questions
One of the last credible and free
marketplaces to advertise your vehicles
locally.
Point and click 25 free ads per day
• Ads active for 60 days
• Ads link to Landing Page
• Embedded Call Tracking
• Shoppers share vehicles via Email, Text,
Facebook, and Twitter
DEALER TIP
eBay Classifieds is a trusted, powerful, brand.
Giving your dealership the ability to send more
inventory up for free with minimal effort.
User
Interface
*
EBay Classifieds FREE
Point and Click to Post Free 25 Classifieds Daily
USER
INTERFACE
*
Facebook & Twitter Posting
Engage Your Social Media Audience
DEALER TIP
Marketing to you social media followers is a no brainer.
Convert fans into customers.
Dealer can post updates to their Facebook and Twitter following from within Automotive Syndication.
• Make in-app vehicle announcements
• Promotes ad sharing and social buzz
• Get real-time feedback and engagement from fans
Home Page / On The Lot Page
Facebook
• 167 million unique visitors mo
• Avg 20 min per visit
Twitter
• 190 million unique visitors mo
• Avg 36 min per visit
USER
INTERFACE
*
100% Inventory on Facebook
Don’t miss opportunities!
• Post your ENTIRE inventory to your Fan Page
using the Inventory Applet
• Clicks route to Vehicle Specific Landing Page
Facebook Inventory Applet
Craigslist Questions
Dealer FAQ
Is it true Craigslist charges $5 per ad?
That depends on what the dealer sells. Starting in December 2013, Craigslist started charging $5 for ads posted within ‘cars + trucks by dealer’ category for
the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee.
How do I pay for Craigslist ads?
95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system.
Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API.
How do I track my monthly Craigslist expense?
The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process.
When I buy Craigslist Hands-free, what vehicle will be posted?
The dealer will submit an intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted.
What’s the deal with ghosting a flagging these days?
Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive categories and
typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re-
post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied.
How does Call Tracking work?
Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up upon
initiating the dealer’s account and can be changed at any time.
How many leads will I get from Craigslist ads?
That generally depends on the number of ads the dealer post. More ads equals more leads.
Can I post to multiple Craigslist markets using this product?
Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market.
Hands-free Craigslist dealers are limited to one Craigslist marketplace.
Do I still need to renew Craigslist ads?
Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive categories can
re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow.
I have my own Credit Application I’d like to layer into the Landing Page. Can I do that?
Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.
Backpage
My ads are automatically exporting, but I’m not seeing them.
Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away -
- It might take a few days.
I see a manual option for posting Backpage ads. Can I use that?
Certainly. Dealers can manually create Backpage ads to expedite the export process.
eBay Auction
Are there fees to create an auction?
Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html
Why would I pay to use your Ebay tool when I can post directly from my own Ebay account?
Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay
requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To
create an auction from scratch, it takes 20-30 minutes of uploading photos and creating a vehicle description. Our product
does all that automatically for the dealer.
Facebook & Twitter
How do I sync my Facebook and Twitter accounts?
Go to Settings -> Social Media and follow the prompts. It takes less than a minute.
YouTube
Do I need to create a YouTube channel for this to work?
No. We’ll do that for the dealer.
Craigslist ROI Review
$5 Investment = 1.1 Leads Per Ad
150 Craigslist ads
(per month)
$750 cost 165 leads
8% closing rate 13.2 units sold
$23,760 revenue created
(assuming $2,000 net / sale)
Cost incurred: $750 Craigslist fees
1.1 leads per Craigslist ad
Lets do some real life math…
Marketing to a dealership’s social media followers is a no brainer. Convert fans into customers.
As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad.
What Return On Investment can the you the dealer anticipate?
Craigslist Leads Review
Craigslist - $5 ROI
• Results from dealerships posting in our software
• As of March 2014, one Craigslist ad generates 1.1
leads
Total Inventory Syndication
The Real Key to Increased Sales and Gross Profits!
Automotive Syndication presents the total inventory syndication system with our cutting edge
technology. Digital Marketing is quickly dominating how dealers market their vehicles and where
their advertising dollars are spent.
We have combined the best digital marketing assets into our inventory syndication system. Our
proprietary software delivers 100% accountability due to 100% of the calls and leads being
tracked and recorded. Finally you will know what’s producing results!
There’s simply nothing on the market that can compare with the value, results and ROI that our
inventory syndication produces. Take your dealership to the next level starting now!
Cars, RVs, Cycles and Boats
Brad Dixon 720-548-1700 / 866-619-1005

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Automotive Syndication Presentation

  • 1. Automotive Inventory Syndication Automotive Syndication presents the future of automotive inventory syndication to new and used car dealers across the US and Canada. The future is NOW! Cars, RVs, Cycles and Boats Brad Dixon 720-548-1700 / 866-619-1005
  • 2. PRODUCT OVERVIEW What is Automotive Syndication? Automotive Syndication empowers dealers to market their inventory to top US & CAN websites, seamlessly maintain brand consistency, and generate real-time leads. Automotive Syndication
  • 3. Product Overview How does Automotive Syndication work? 49% 49% Took Immediate Action After Video 84% 84% of Car Shoppers Watch Video Before Buying Digital Dealer 2014 Reports Video Will Drive Auto Sales • Over 50% of Consumers watch 30+ minutes of video. • 1 in 4 watch 60+ minutes of video prior to purchasing. • Shoppers want to spend as little time as possible at dealer. • Branding opportunity for dealer by using his banners. Video Turns Shoppers Into Buyers • 49% of consumers took action immediately after watching video. • Video search had a 41% higher click through. • 100% of your videos are mobile optimized. • 100% of inventory has it’s own video with custom voiceover.
  • 4. POST ADS In a single interface • 100% of your leads are tracked and recorded • Fits every dealer. Options for dealers to be hands-on, hands-free, or a combination. bay
  • 5. Grid View List View • Visually displays vehicle ‘on dealer’s lot’ and sites that have live ads • User can toggle between List, Grid, and Smart Views • User initiated actions start from this page Product Overview How does Automotive Syndication work?
  • 6. Dealer inventory is grouped into categories • Top lead generators • Price Advantage • National best sellers • Sub $10K • Aged inventory • Duplicate models in stock • Top Lead Generators based on Craigslist Market results • Price Advantage cross-referenced with Edmunds values • Applied whether dealer is DIY or Hands-free Smart View is specifically designed for maximizing Craigslist results using business intelligence. Product Overview How does Automotive Syndication work?
  • 7. Every ad generated contains: Call Tracking Number • Calls are tracked and recorded • ID lead source • ID vehicle • Capture phone number • Capture name Link to Landing Page Incoming Leads: 90% of leads are phone calls 10% of leads are form submits Lead Generation* Product Overview How does Automotive Syndication work?
  • 8. Product Overview How does Automotive Syndication work? Page is automatically created Click traffic is routed to a Vehicle Specific Landing Page • Info request • Trade-in Appraisal Form • Credit App • Schedule a test drive • Phone number • YouTube video (if using YouTube)
  • 9. Product Overview How does Automotive Syndication work? Leads Report captures all Calls & Form Submits • Name • Contact info • Vehicle • Ad source • Records live phone calls • Leads can be exported to dealer’s CRM via ADF email export
  • 10. Product Overview How does Automotive Syndication work? All Web Apps Mobile Ready! • Over 54% of web traffic is from mobile devices • 40% of Craigslist traffic is from mobile devices Mobile Experience * Dealer Inventory List Intuitive Calls-to-Action Mobile Responsive Apps You are missing 50%+ of traffic if you aren’t mobile ready!
  • 11. USER INTERFACE * YouTube the Future Google says 80% of Search Results Video by 2016 DEALER TIP YouTube videos rank high on Google…. This is a huge SEO value for your dealership as a huge majority of consumers search Google before making a purchase! Recent reports from Digital Dealers shows 80% look on web first. Videos are automatically created for dealer. • 60-sec videos are created using photos and vehicle info • Custom voiceover on all vehicles • Dealer can embed videos anywhere they like on the web
  • 12. USER INTERFACE * Dealer Branded Channel Lead your market and dominate with YouTube Videos YouTube channel is automatically created Branding carries into your YouTube channel Dealer example: Since Feb 2013, this dealer has generated 800+ videos resulting in 5188 views • Average engagement time for a web video is 10X higher than a static page • 49% of people say they are more likely to seek out information about a vehicle after watching a video online
  • 13. DEALER TIP Quick Plus is the recommended posting method for dealers who prefer to personally control their listings to Craigslist. Prioritize inventory 10th most visited website in the US Control look of ad 50+ BILLION page views per month Post on specific days 700+ local markets covered USER INTERFACE * There are two ways dealers can use our software to market their inventory on Craigslist: 1. Manually (Single Post or QUICK PLUS for multiple listings) 2. Hands-free MANUAL METHOD: Select a vehicle to post to Craigslist. Craigslist Overview Manual Posting
  • 14. Craigslist Custom Ads Manual Posting DEALER TIP Although dealers have the option to edit and customize their ads, most dealers trust the product to automatically create a great looking Craigslist Ad. USER INTERFACE * Post one vehicle immediately, or select up to 50 vehicles to list to Craigslist. When ready, user hits ‘post’ and ads are sent to Craigslist automatically. Budget Manager tracks Craigslist fees if applicable. The product has 100s of ad template combinations. Templates are automatically applied to ads. Dealers have the option to edit / customize their ad by selecting EDIT.
  • 15. Product Overview How does Automotive Syndication work? Budget Manager Craigslist For automotive dealers (US) posting paid ads on Craigslist at $5 per ad, we make it simple and easy to set your budget and track your ad spend. USER INTERFACE *
  • 16. Craigslist Ad Queue Craigslist Manual Posting DEALER TIP The Posting Queue frees the user from their computer and lets the dealer focus on other priorities, like closing deals. USER INTERFACE * Ads post to Craigslist at time interval set by user. Payments to Craigslist process seamlessly within application. Posting Queue automatically posts selected ads to Craigslist. Displays progress for user.
  • 17. Craigslist Done For You Hands Free – We Do It All – Only $1.00 DEALER BUDGETING TIP You are in total control of your budget. How much do you want to spend on Craigslist each month? Our Smart View system will always know which vehicles are hot in your inventory so allowing us to use our data and experience to post inventory brings faster sales and higher gross. Most dealers want between 250-500 ads each month. USER INTERFACE * Posting service via Automotive Syndication Automotive Syndication can post Craigslist ads on behalf of the dealer. Your Sales Support Team has an intake process for this type of sale.
  • 18. Craigslist Reporting Hands Free Solution DEALER TIP Even if you have subscribed to the hands free service, you can log into the product and understand how your vehicles are being posted. USER INTERFACE * Detailed Reporting • At any given time a dealer can view all active postings. • Reconcile ads against original budget amount • Leads will export directly to dealer
  • 19. MANUAL OR HANDS-FREE? Craigslist Hands Free or DIY Which is right for you? DEALER TIP Even if you have subscribed to the hands free service, You can still log into the product and understand how your vehicles are being posted. USER INTERFACE * DEALERS WHO WANT Ads only for specific cars Ads during specific times or days Customize ads (price, template, title, etc.) Varying monthly Craigslist budgets Manual Craigslist DEALERS WHO WANT The TOTAL SOLUTION – We do it all!! Scheduled postings in advance Hands-free Craigslist is the best Dealer “I want to spend $1000 on Craigslist each month and this is the phone number I want calls routed to.” This is a hands-free dealer. Additional $2 per ad
  • 20. USER INTERFACE * Backpage Overview Backpage is Craigslist #1 Competitor Automatic export for dealers Once dealer’s marketplace has been set, ads will automatically export to Backpage.com • 260 Newspapers’ Online Classifieds are powered by backpage.com • Posting to over 220 metro markets available • Traffic is routed to VSLP • 9.3 million visitors /mo • Ads are free (except $3 ads in Conn.) DEALER TIP No ads to create. Leads without lifting a finger. Backpage is especially popular in markets like Chicago, LA, NYC, Atlanta, Las Vegas, Miami, and Philly
  • 21. USER INTERFACE * Ebay Auction You need to be in the game! • Intuitive point-and-click auction builder • Photos and vehicle description is automatically populated within auction • Several eBay Auction templates to choose from. • Dealers can enhance branding via templates, banners, and colors Dealers can create an eBay auction in less than 2 minutes. Target a national audience 12 million unique visitors per mo use eBay Motors Average visit is 27.5 minutes Home Page / On The Lot Page DEALER NOTICE: We are an
  • 22. USER INTERFACE * Product Overview Ebay - Auction • Vehicle information is pre-populated within auction generator • Intuitive point-and-click process • Schedule day and time for auction • Select from multiple auction templates
  • 23. USER INTERFACE * Auction Total Control Ebay Auction is a lead generating machine! DEALER TIP One auction can create dozens of new sales opportunities. Dealers should approach bidders with additional purchase options. EVERY BID CAPTURES SHOPPERS • Name • Location • Email • Phone • Bid amount Auction Manager Page Users manage multiple auctions from one interface. At a glance, dealers can understand: • Auction views, watchers, bids, and offers • Respond to bidder questions
  • 24. One of the last credible and free marketplaces to advertise your vehicles locally. Point and click 25 free ads per day • Ads active for 60 days • Ads link to Landing Page • Embedded Call Tracking • Shoppers share vehicles via Email, Text, Facebook, and Twitter DEALER TIP eBay Classifieds is a trusted, powerful, brand. Giving your dealership the ability to send more inventory up for free with minimal effort. User Interface * EBay Classifieds FREE Point and Click to Post Free 25 Classifieds Daily
  • 25. USER INTERFACE * Facebook & Twitter Posting Engage Your Social Media Audience DEALER TIP Marketing to you social media followers is a no brainer. Convert fans into customers. Dealer can post updates to their Facebook and Twitter following from within Automotive Syndication. • Make in-app vehicle announcements • Promotes ad sharing and social buzz • Get real-time feedback and engagement from fans Home Page / On The Lot Page Facebook • 167 million unique visitors mo • Avg 20 min per visit Twitter • 190 million unique visitors mo • Avg 36 min per visit
  • 26. USER INTERFACE * 100% Inventory on Facebook Don’t miss opportunities! • Post your ENTIRE inventory to your Fan Page using the Inventory Applet • Clicks route to Vehicle Specific Landing Page Facebook Inventory Applet
  • 27. Craigslist Questions Dealer FAQ Is it true Craigslist charges $5 per ad? That depends on what the dealer sells. Starting in December 2013, Craigslist started charging $5 for ads posted within ‘cars + trucks by dealer’ category for the US. Ads are still free within non-automotive categories like RV, Boats, Motorcycles. Canadian dealers do not pay a fee. How do I pay for Craigslist ads? 95% of dealers pay with a credit card. The first time a user logs in, they will be prompted for their CC info and it will be securely saved within the system. Some dealers pre-buy blocks of Craigslist ads or tie directly into CL’s API. How do I track my monthly Craigslist expense? The system will prompt the user to set their monthly Craigslist budget. A dealer’s budget is displayed predominantly throughout the posting process. When I buy Craigslist Hands-free, what vehicle will be posted? The dealer will submit an intake form indicating how many ads each month they want posted. Smart View will prioritize which vehicles are posted. What’s the deal with ghosting a flagging these days? Ghosting is very rare now. Flagging has virtually disappeared within the cars + trucks category. Flagging still occurs within non-automotive categories and typically increases when posting to multiple Craigslist marketplaces. Click Inventory -> Craigslist -> Inactive to see ads that got flagged. Dealers should re- post these ads. Sales Reps: Your Support Team always has a current “Best Practices for Craigslist” document dealers can be supplied. How does Call Tracking work? Easy. The call tracking numbers on ads (Craigslist, Backpage, etc) automatically route to the dealer’s main line or the salesperson’s. This is set-up upon initiating the dealer’s account and can be changed at any time. How many leads will I get from Craigslist ads? That generally depends on the number of ads the dealer post. More ads equals more leads. Can I post to multiple Craigslist markets using this product? Yes. Change the default Craigslist Market within Settings. It is recommended that dealers use different Craigslist accounts for each Craigslist market. Hands-free Craigslist dealers are limited to one Craigslist marketplace. Do I still need to renew Craigslist ads? Depends. If a dealer paid $5 for an ad, then no – Their ad will remain live for 30 days and then expire. Dealers posting to a non-automotive categories can re-new ads every 48 hours. Canadian dealers can re-new ads every 48 hours. Our system will prompt the user through this workflow. I have my own Credit Application I’d like to layer into the Landing Page. Can I do that? Yes. Go to Settings -> Landing Pages, and enter the URL of your online credit application there. Hit save at the bottom of the page.
  • 28. Backpage My ads are automatically exporting, but I’m not seeing them. Backpage pulls batches of data nightly through an export. This means a dealer’s entire inventory will not go live right away - - It might take a few days. I see a manual option for posting Backpage ads. Can I use that? Certainly. Dealers can manually create Backpage ads to expedite the export process. eBay Auction Are there fees to create an auction? Yes. Check here for Ebay’s latest fee structure: http://pages.ebay.com/help/sell/motorfees.html Why would I pay to use your Ebay tool when I can post directly from my own Ebay account? Our Ebay tool allows dealers to create an auction within 2 minutes because we already have all the vehicle info Ebay requires. Additionally, ad templates, banners, terms & conditions carry over to maintain consistency for the dealer. To create an auction from scratch, it takes 20-30 minutes of uploading photos and creating a vehicle description. Our product does all that automatically for the dealer. Facebook & Twitter How do I sync my Facebook and Twitter accounts? Go to Settings -> Social Media and follow the prompts. It takes less than a minute. YouTube Do I need to create a YouTube channel for this to work? No. We’ll do that for the dealer.
  • 29. Craigslist ROI Review $5 Investment = 1.1 Leads Per Ad 150 Craigslist ads (per month) $750 cost 165 leads 8% closing rate 13.2 units sold $23,760 revenue created (assuming $2,000 net / sale) Cost incurred: $750 Craigslist fees 1.1 leads per Craigslist ad Lets do some real life math… Marketing to a dealership’s social media followers is a no brainer. Convert fans into customers. As of April 2014, auto dealers paying $5 per ad are receiving 1.1 leads per Craigslist ad. What Return On Investment can the you the dealer anticipate?
  • 30. Craigslist Leads Review Craigslist - $5 ROI • Results from dealerships posting in our software • As of March 2014, one Craigslist ad generates 1.1 leads
  • 31. Total Inventory Syndication The Real Key to Increased Sales and Gross Profits! Automotive Syndication presents the total inventory syndication system with our cutting edge technology. Digital Marketing is quickly dominating how dealers market their vehicles and where their advertising dollars are spent. We have combined the best digital marketing assets into our inventory syndication system. Our proprietary software delivers 100% accountability due to 100% of the calls and leads being tracked and recorded. Finally you will know what’s producing results! There’s simply nothing on the market that can compare with the value, results and ROI that our inventory syndication produces. Take your dealership to the next level starting now! Cars, RVs, Cycles and Boats Brad Dixon 720-548-1700 / 866-619-1005

Editor's Notes

  1. Gap in between ‘present’ and ‘the future’ on second line. The word ‘car’ is split between second and third line
  2. Fine
  3. Third line on list on right should be “Shoppers want to spend as little time as possible at dealer”
  4. “Your Text Here” needs to be moved/rewritten. I also moved green text next to Ebay balloon out a little more to the left.
  5. Fine
  6. No grammatical errors but slide show advances a little to quickly so I changed timing in video
  7. Fine
  8. Trade-In Appraisal “For” should be “Form” although I removed it altogether. I also created a little more space between the lists
  9. No grammatical changes but slide show stays on this slide a little too long for me. Changed timing during recording
  10. Fine
  11. Fine
  12. Fine though you could argue in reseller tone
  13. In Dealer Tip, second line, “personal” should be “personally” or “have personal”
  14. Fine
  15. The sentence in the purple box seemed a bit awkward to me. I changed it to “posting paid ads on Craigslist at $5 per ad…”
  16. Fine
  17. Fine
  18. Dealer Tip switches from talking to dealer (you) to talking to reseller (they, their) which I changed to ‘you’ and ‘your’. Also changed second bullet point on right to “Reconcile ads…” just sounded better to me
  19. Dealer Tip box is the same as previous slide. I changed it to talk about posting to Craigslist for $1 per post plus Craigslist fees
  20. Fine
  21. Small text lines underneath inventory list are jammed together. I put a some space in between the lines
  22. Fine
  23. Fine
  24. Dealer Tip box sounds like it is speaking to reseller (upsell opportunity??). I took that line out and changed ‘dealership’ to ‘you’
  25. Again sounds like it’s talking to reseller. Changed ‘dealership’ to ‘you’
  26. Fine
  27. First line “starting” should be ‘started’ Second line speaks to sales reps. 4th Question should be ‘an intake’ not ‘a intake’
  28. Fine
  29. Fine
  30. Fine
  31. Put in my own branding here. Be sure sentences and words line up correctly. I also put my own business card logo in the right upper corner of each slide