Generate More Leads and Sales with SEO, Retargeting and Inventory Syndication
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Generate More Leads and Sales with SEO, Retargeting and Inventory Syndication
- 1. Special Presentation Prepared for Suss Buick GMC
- 3. WE HAVE WORKED WITH
- 4. INTERNET BEHAVIORS Source: RL Polk—2011 study Internet Other The Internet is the most influential and used source of information
- 5. GOOGLE DOMINATES 3.2 Billion Global Google Searches Per Day Yahoo Bing Other
- 6. INTERNET BEHAVIORS 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. That’s real business!
- 7. INTERNET BEHAVIORS Google has said 71% of those who use their search engine use the auto- complete feature. This makes the search box and suggested searches the most used part of the search engines
- 10. PPC 7.9% CTR
- 11. SEARCH BEHAVIOR Autocomplete is used by shoppers Autocomplete is used by lazy people Autocomplete is used by people who feel lucky Autocomplete is used by 71% of Google users Autocomplete influences search from the start
- 12. Results HOW WELL DOES THIS RUN?
- 14. Retargeting It’s Really Pretty Easy….
- 15. Retargeting is… The Practice of Serving Ads based on prior engagement to Get Visitors To Return!
- 16. Site Retargeting • Serving Ads to People Who Visit Your Website After They Leave
- 17. Site Retargeting • Serving Ads to People Who Visit Your Website After They Leave
- 18. Search Retargeting • Serving ads to people who demonstrate interest in your specific keywords (they did not visit your website!)
- 19. Facebook Retargeting • Serving ads to people who visit your website – on their Facebook Newsfeed / Right Column
- 20. Results Matter • You will get traffic, from the exact people you want to reach • Unlike SEO, Social Media, Reputation, etc … RTB has a very quantifiable ROI. • Typically, you will find that as you get more “conversions” – remember traffic is a given, you will increase your spend.
- 21. Targeting – Site / Search • What you need most…. Qualified traffic who has already “RAISED THEIR HAND” saying they are interested in your product or service!
- 22. Website Visitors / Highlights • Total Website Visitors – Jan-May„13: 34,126 – Jun-Oct‟13: 42,487 – Increase of 25% • Inventory Searches – Sep-Nov 2012 vs 2013: – Total Inventory Searches up 121% – New Inventory Searches up 206% – Preowned Inventory Searches up 108%
- 23. Retargeting…Have You Ever Wondered? • When you search for something, you always seem to see more ads about it? • For example… – I‟ve been known to search Toyota terms – so when I go to the Miami Herald website what do I see…
- 24. Our Competitors
- 27. Find People “In the Market” Now…
- 28. Building for the Future • Over 16,000 website visitors added to “database”
- 29. Bottom Line To Get Those Customers….
- 31. Inventory Syndication More Syndication at a Fraction of the price
- 32. Inventory Syndication More Syndication at a Fraction of the price
- 33. Inventory Syndication “The Elephant on the Web”
- 34. Inventory Syndication “The Up & Coming”
- 35. Inventory Syndication “In the Game”
- 36. Inventory Syndication “New Kid on the Block”
- 37. Inventory Syndication Only on Level 3 for Now
- 38. Inventory Syndication What’s a “Carline Evaluator?” Glad you asked
- 41. Inventory Syndication • The Market Research Report sets us apart. • The Carline Evaluator scores your vehicles based on our craigslist market data and our private sellers top vehicle picks based on your dealership's craigslist market.
- 42. Inventory Syndication • With craigslist charging $5 per vehicle, would you rather post the best of your inventory that is currently being requested by private sellers or blindly post your entire inventory? • Craigslist charging per vehicle was the best thing that could have happened to your dealership because you have the Carline Evaluator.
- 45. Inventory Syndication • Once we have Graded your Carline…Let’s you make an educated decision on what to post to CraigsList.org • Your Entire Inventory can be posted to 100’s of websites and 10’s of 1,000’s of webpages
- 48. Inventory Syndication • Woody Butts Chevy o Small Chevy store in South GA. o 28 Vehicles in Inventory o Only 17 Graded out to “Top Tier” o Posted $500 budget over 30 days o Received 141 Phone Calls over 30 days….BOOM
- 49. Inventory Syndication • Coming in a Few Weeks to Level 3 o Youtube Videos o Facebook o Landing Page for Each Car in Inventory!
- 54. • Search Box Optimization • Based on Keywords chosen • Retargeting Program • Automotive Inventory Syndication • See attached • Automotive Call Tracker ROI • $1,497 Setup • Standard $1,297/mo • Premium $1,797/mo