1. SERVICES PROVIDED
1. What does the Dealer Get for$1200?
a. All of their inventory displayed on TheCarLot.com
b. Automated Craigslist Posting Toolfor used Only (Craigslist ads of
their inventory will be posted daily)
c. Mobile Site
d. SEO Rankings through TLC
e. FacebookSearchable Inventory (All of their inventory willbe
searchable through TheCarLot.com Facebookpage (currently
with over8,000 likes).
f. Direct inventory feed (inventory is updated every 24 hours).
g. 800# Tracking & Recording
WHO WE ARE – Wow Statement
1. TheCarLot .com is the ultimate automotive marketplace. It was an idea
that was created by a family of dealerships out of the Midwest for
listing an entire inventory online fora very low fee. On average our
dealerships are receiving more than 55 calls a month from ready to buy
shoppers.
2. When TheCarLot.com was created, the goal was to help dealerships fed
up with paying toomuch forlistings, and also to help create a level
playing field (regardless of size, inventory,and revenue) for all car
dealerships to be set up to sell more vehicles. We willeliminate
multiple points of contactand handle your online inventory showing
needs.
PROBING QUESTIONS – Develop and Expose Need
1. How many cars does yourdealership have in inventory on average?
2. How many cars to do you sell a month
3. How many calls do youreceive a month
4. If it’s the marketing manager who tracks calls, how much on average do
they “pay per call and where wouldyou like yourcost to be?
5. What Advertising Sources are you currently using?
6. How many calls/leads do youget from those advertising sources &
sales?
SURVEY QUESTIONS
1. How many cars does yourdealership have in inventory on average?
2. How many cars to do you sell a month
3. How many calls do youreceive a month
4. If it’s the marketing manager who tracks calls, how much on average do
they “pay per call and where wouldyou like yourcost to be?
5. What Advertising Sources are you currently using?
6. How many calls/leads do youget from those advertising sources & sales?
PERFECT APPOINTMENT
1. Company type: Car Dealerships
2. Target KDM’s: GM, Manager, Internet Manager
3. Qualified Leads (appointment) will meet criteria:
a. The meeting is with a decision maker for the company.
4. Appointment Scheduling:
a. Who:
b. When: 3 day to 2 weeks in advance
c. Where: In-Person
REASON FOR CALL – Value Props/Hooks
1. The reason I am calling is to talk withthe Internet
Manager/GM/Manager. We offera tool that allows you to post your
entire inventory for one low fee.
a. Let me ask you a question
2. How are you presenting your inventory online?
3. Do youfeel you are finding qualified and ready to buy shoppers?
4. Do youfeel there could be a more effectiveway to reach more buyers?
5. What is yourdigital strategy?
TheCarLot.com
address
e-mail | phone
Owner/President/CEO:
BGM e-mail:
DIFFERENTIATORS
1. We will eliminate multiple points of contactand handle all of the follow:
a. Automated Craigslist Posting of inventory daily
b. Inventory will be searchable on Facebook
c. All inventory willdisplayed on a national site
d. All calls will be trackedwith monthly reports
e. Mobile friendly website
2. We will lockour introductory pricing fora term of 12 months.
3. We do not charge per car listed, nor do wecharge per position.
4. Inventory is unlimited, and positions are based off of how the user refines
their search.
Also,youdon’thave to pay additionalforinventory,traffic amounts,& call
volumes

2. VOICEMAILS- Will be written by BGM
1.
2.
3.
4.
COMMON OBJECTIONS
1. Objection: We’veneverheardof you?
a. TheCarLot .com is the ultimate automotive marketplace. It was an idea that was created by a family of dealerships out of the Midwest for listing an entire inventory online for a very low fee. We give you the ease of cutting out multiple
contactpoints and allowing all of yourinternet inventory showing needs to be met and exceeded by one trustworthy company.
2. Objection: We useAutotrader…
a. I’m sure you wouldagree that it is never a bad idea to compare services to be sure you are getting the most foryourmoney. Forthe low price of $1,200 you willget
i. All of their inventory displayed on TheCarLot.com
ii. Automated Craigslist Posting Toolfor used Only (Craigslist ads of their inventory willbe posted daily)
iii. Mobile Site
iv. SEO Rankings through TLC
v. FacebookSearchable Inventory (All of their inventory willbe searchable through TheCarLot.com Facebookpage (currently with over8,000 likes).
vi. Direct inventory feed (inventory is updated every 24 hours).
vii. 800# Tracking & Recording
3. Objection: We don’thavebudgetor budgetis set
a. We want to tell you about our program and how our online tool willeliminate a lot of hassle in your advertising strategy. Our goal is to position yourcompany to grow and the site was actually an idea that was created by a family of
dealerships out of the Midwest. They brainstormed about whatcaused them the most headaches and came up witha solution.
4. Objection: We haveenoughinternetadvertising
a. When TheCarLot.com was created, the goal was to help dealerships fed up with paying too much for listings, and also to help create a level playing field (regardless of size, inventory,and revenue) for all car dealerships to be set up to
sell more vehicles. We will eliminate multiple points of contactand handle your online inventory showing needs.
DECISION TREE – CONVERSATION FLOW
1. Are you currently presenting your inventory online?
a. How are you currently taking care of it?
b. Is it driving interested buyers to you?
2. Doyou feel like those buyers are qualified and follow through witha purchase?
3. Doyou feel there could be a more effectiveway to reach more buyers?
4. What is your digital strategy?
a. Do you have one?
b. Who made the decision forhow it would be handled?
i. Is that person monitoring how effectiveyourstrategy is?
ii. Are you getting a good ROI from yourcurrent strategy?