Experience Themes: An Element of Story Applied to Design
by Cindy Chastain
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This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project. ...
This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project.
An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users.
It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product.
Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design.
The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes.
And it's only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!
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1 year ago
Thanks for sharing this Cindy. 2 years ago
Regards
Teisha
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http://www.fakhriramley.com 3 years ago
Taking theme and extending it in this way can really help to gather in a coherent way (for us and clients) this oftentimes unwieldy process of ours as well as what we are working to make in the first place. Reminds of a book I read some time ago by Hillman Curtis (MTIV -- http://j.mp/45NeDh) which centered on interactive design and the importance of finding and staying true to a theme in your design work, I never forgot that. Kudos to you for re-interpreting it (theme) in this way. - F 3 years ago
http://www.theuxworkshop.tv/cindy-chastain-experience-themes/
Cheers! 4 years ago