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UX STRAT USA: Leah Buley, "The Role of UX / CX in Business"

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UX STRAT USA: Leah Buley, "The Role of UX / CX in Business"

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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UX STRAT USA: Leah Buley, "The Role of UX / CX in Business"

  1. 1. Experience Design in Business: An Evolution UX STRAT / September 2016
  2. 2. Most people in the US own or have ready access to multiple devices. 70% SMART PHONE 51% TABLET 14% WEARABLES 9% ALL THREE Source: Deloitte
  3. 3. In the US, people spend 10 hours a day on digital media. 25% of that time is on mobile. Source: [INSERT]Source: ZenithOptimedia via Quartz.com; McKinsey & Company
  4. 4. Consumer spending on digital media has surpassed spending on traditional media. Source: McKinsey & Company, Wilkofsky Gruen Associates US $Millions 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Digital Traditional
  5. 5. Just 52% of global consumers were satisfied by their last mobile experience with a business. In fact, satisfaction rates have actually decreased 7% since 2015. :( Source: Smartling
  6. 6. The race is on.
  7. 7. 86% of US CEOs say technology will transform their organization in the next 5 years. Source: PWC
  8. 8. Fueled by a collision of disruptive trends. PREDICTABILITY OF THE TREND’S TRAJECTORY IMPACT ON CONSUMER INDUSTRY WHICH TREND COULD MOST AFFECT CONSUMER COMPANIES? Source: McKinsey & Company Continued Consolidation Aging Population Middle-Class ExplosionActivist Investors Advanced Analytics Increase In Convenience Urbanization Women In Workplace Ubiquitous Internet Mobile WorldRich Get Richer Millennials Take Over Social Media Driven Consumption Digital Profiles Talent Shift or Drought Big Data For Ops Demand For Customization
  9. 9. As a result, companies need new roles. Source: World Economic Forum COMMERCIAL E-business manager Digital account manager Digital product manager Digital business developer Fraud manager TECHNOLOGY Scrum master Chief Data Officer Data scientist Data protection officer Traffic manager WEB Web project manager Webmaster Web designer Web integrator Developer SEO manager MARKETING Digital marketing professional/ micro-marketing Digital communications manager/digital planner SEM/PPC manager Digital copywriters Media acquisition manager User experience designer FACILITATION Service design thinker Crowd innovation facilitator/ Fabmanager Community manager/social media manager Editorial manager Content curator Chief Listening Officer HR Design learning manager Digital work experience expert Employer brand director (including social media strategist)
  10. 10. Customer Experience is how customers perceive their interactions with your company. Forrester Research User Experience is a person’s perceptions and responses that result from the use or anticipated use of a product, system or service. ISO Service Design helps organizations see their services from a customers perspective. PRACTICALSERVICEDESIGN.COM
  11. 11. Source: Google Trends 0 20 40 60 80 100 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 UX CX SD Service design has not maintained the same momentum. %OFINTERESTOVERTIME
  12. 12. So I set out to learn more about the relationship between CX and UX.
  13. 13. What did I learn? 1.  Nobody really knows the difference. 2.  If you believe UX is more than digital, they’re the same. 3.  If you believe UX is just digital, CX is bigger. 4.  A lot of people think UX is just digital. 5.  But none of that matters, because if companies are becoming increasingly digital, they’re moving closer together anyway. 6.  Yet orgs expect and empower them to do different things… 7.  ... Increasingly using the same methods. 8.  Result: fragmented UX/CX makes fragmented experiences. 9.  Service design is (probably) not the (only) solution.
  14. 14. •  Background in design, HCI, cognitive psychology or anthropology. •  Speaks in insights. •  Likely to reside in product, tech, or a separate design organization •  Background in operations, quantitative analysis, often with an MBA. •  Speaks in NPS. •  Likely to reside in marketing, or a separate CX function. THE CX PRO THE UX PRO Sources: Forrester Research, Tandem Seven, Leah Buley Co.
  15. 15. THE CX PRO THE UX PRO Source: Adapted from Forrester Research CUSTOMER UNDERSTANDING STRATEGY DESIGN MEASUREMENT GOVERNANCE CULTURE •  Manage VOC program •  Lead journey mapping •  Conduct quantitative analysis •  Develop experience strategy •  Prioritize work •  Drive/deliver on KPIs •  Define CX success metrics •  Collect and analyze CX data •  Develop processes, standards, guidelines, and policies •  Lead CX training and learning initiatives •  Foster a customer-centric culture •  Plan and conduct user research •  Develop customer insights models (e.g., personas, flows) •  Set experience “vision” •  Prioritize work •  Gather design requirements •  Drive design solutions •  Prototype and test experiences •  Know about design trends •  Develop processes, standards, guidelines, and policies
  16. 16. ! False Distinctions "
  17. 17. CX and UX set different strategies. FALSE DISTINCTION #1
  18. 18. CORPORATE STRATEGY BRAND STRATEGY CX STRATEGY CHANNEL STRATEGY CHANNEL STRATEGY CHANNEL STRATEGY CHANNEL STRATEGY CHANNEL STRATEGY DIGITAL CHANNELS UX STRATEGY SERVICE DESIGN STRATEGY
  19. 19. The strategy is delivery. Mike Bracken, UK Government Digital Service Source: MikeBracken.com
  20. 20. Source: MalikaFavre.com
  21. 21. Source: HerCampus.com
  22. 22. Source: Pinterest
  23. 23. Source: Google Maps
  24. 24. Source: SF Chronicle
  25. 25. Source: LVMH.com
  26. 26. CX and UX seek different insights. FALSE DISTINCTION #2
  27. 27. Segments vs. Personas Buyers vs. Users VOC vs. Ethnography Journeys vs. Tasks
  28. 28. Source: WeWork
  29. 29. Source: BuildLLC.com
  30. 30. Source: BuildLLC.com SPACES
  31. 31. Source: BuildLLC.com BUILDINGS
  32. 32. Source: BuildLLC.com SYSTEMS
  33. 33. Source: BuildLLC.com CITIES
  34. 34. Source: WeWork
  35. 35. Source: WeWork
  36. 36. Source: WeWork
  37. 37. Source: WeWork
  38. 38. Source: WeWork
  39. 39. Source: WeWork
  40. 40. Source: WeWork
  41. 41. Source: WeWork
  42. 42. Source: WeWork
  43. 43. Source: WeWork
  44. 44. CX and UX measure different things. FALSE DISTINCTION #3
  45. 45. NPS vs. Usability Surveys vs. Behaviors Quant vs. Qual
  46. 46. Metrics and user experience are not locked in an eternal struggle against each other. Make sure you don’t say things that imply that they are. Julie Zhuo, Facebook Source: Medium, ‘Metrics Versus Experience’
  47. 47. 1. What problem are we trying to solve for people? 2. How do we know this is a real problem? 3. How will we know if we’re successful? Facebook asks… Source: TheNextWeb Conference, ‘Building With Creative Confidence’
  48. 48. Source: Medium, ‘Designing Facebook Collage’
  49. 49. Source: TheNextWeb.com
  50. 50. Source: Medium, ‘Designing Facebook Collage’
  51. 51. Source: Medium, ‘Designing Facebook Collage’
  52. 52. USE MEASURES TO SPOT A NEED SAY HOW YOU’LL MEASURE IMPROVEMENTS MEASURE TESTS ALONG THE WAY MEASURE IMPROVEMENTS (AS PLANNED)
  53. 53. What this means for you.
  54. 54. 1. Stop splitting hairs over UX and CX. (Note to self). 2. Focus instead on experience design for a digital world. 4. Radically rethink your research and data sources. 3. Strategy is no longer a ‘do over’— your job is to ‘build upon.’ 5. It’s time to make measurement standard operating procedure. 6. Hang on. Have fun. We’re just getting started.
  55. 55. Web: leahbuley.com Email: leah@leahbuley.com Twitter: @leahbuley DOWNLOAD AT BULEY.CO/UX-STRAT-2016

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