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Amazon Web Services



This is a presentation from Simone Brunozzi, Amazon Web Services at the it@cork Cloud Computing event.

This is a presentation from Simone Brunozzi, Amazon Web Services at the it@cork Cloud Computing event.



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Amazon Web Services Presentation Transcript

  • 1. Amazon Web Services Simone Brunozzi Amazon Web Services Technology Evangelist Cork, IE April 20th, 2009
  • 2. A presentation isn't an obligation. Seth Godin It's a privilege.
  • 3. We are a diverse audience
  • 4. Goals 1. Intro to Cloud Computing 2. Amazon Web Services 3. Use cases 4. Conclusions
  • 5. Twitter: @Simon
  • 6. 1. Intro to Cloud Computing
  • 7. IT is a friction Contract negotiations Bandwidth management Power/cooling management Purchasing decisions Etherogeneous hardware Physical growth, relocation Disasters Human effort The two prediction problems
  • 8. The two prediction problems
  • 9. Three main businesses: - retail Largest e-commerce player - merchants - developers (AWS)
  • 10. Why Amazon Web Services? Low margin, high volume Operational excellence Tech expertise
  • 11. 2. Amazon Web Services
  • 12. Amazon Web Services S3 - Simple Storage Service CloudFfront EC2 - Elastic Compute Cloud SQS - Simple Queue Service Premium Support SimpleDB Elastic MapReduce Mechanical Turk
  • 13. AWS principles Easy to use Security (working on SOX, SAS 70 type II) Flexible Pay per use (no investment) No commitment API platform neutral
  • 14. AWS Amazon's Global Websites How are we doing? AWS developers > 540,000 S3 Objects > 52 Billion (was 800 million in 2006)
  • 15. Amazon S3 Multiple tier 1 bandwidth providers Simple Durable Cost effective No capacity planning is needed Highly durable internet storage
  • 16. Content Delivery Service Easy setup, no commitment Elastic and reliable Cost effective 8 locations in the US 4 locations in Europe 2 locations in Asia Amazon Cloudfront Reliable Content Delivery
  • 17. EC2 = Elastic Compute Cloud Pay by the hour from S(small), 0.10 $/h, to XL 0.80 $/h Linux, Windows, OpenSolaris Management Console / API Public AMIs, or bundle your own Amazon EC2 Virtual servers on demand
  • 18. EBS = Elastic Block Store (1 to 1,000 GB) EBS is redundant and persistent US/EU regions Multiple availability zones Elastic IP SLA 99.95 % Amazon EC2 (continued) Virtual servers on demand
  • 19. Reserved instances, 1 year (3 years) Small : 325 $ (500 $) + 0.03 $/h Instance - normal / r.i. 1 year / r.i. 3 years Small - 876 / 587.8 / 429.47 (costs for 1 year) EC2 reserved instances EC2 for steady state usage
  • 20. Hadoop: Java Framework Data Intensive distributed applications Amazon EC2 + Amazon S3 Use cases: Web Indexing Data Mining Machine Learning Financial Analysis Scientific Simulation Amazon Elastic MapReduce Hosted Hadoop Framework
  • 21. Microsoft IBM Oracle Sun Microsystems Red Hat Capgemini Facebook Salesforce Other forms Partners The Amazon Web Services Ecosystem
  • 22. 3. Use cases
  • 23. Once were startups: Smugmug Don MacAskill, founder, CTO: "We looked at Amazon S3’s pricing, design and ease-of-use and were blown away"
  • 24. Web: Indy 500 Indianapolis 500 Allstate 400 Red Bull Indianapolis MotoGP 3.1 million online visitors Adrian Payne: "We selected AWS to quickly scale and have full control over computing resources"
  • 25. Enterprise: Eli Lilly Pharmaceutical company 34.5 Billion $ market cap 18.63 Billion $ revenue Amazon EC2 for research Dave Powers: "The speed of implementation, flexibility, and collaborative capabilities are absolutely disruptive"
  • 26. Startup: Animoto Web application Photo + Music = Video Cool effects & Transitions April 2008: Facebook App...
  • 27. > 3500 < 80 - April 2008
  • 28. Academic: Harvard Harvard Medical School Dr. Peter Tonellato &quot;The combination of AWS and Oracle allowed us to focus our time and energy on simulation development, rather than technology, to get results quickly&quot;
  • 29. 4. Conclusions
  • 30. The future EC2: load balancing EC2: auto scaling AWS: monitoring AWS certification (developers) Expansion in Asia More features US - EU Suggestions?
  • 31. Thank you Simone Brunozzi AWS Technology Evangelist [email_address] Twitter: @simon