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Amazon Web Services
 

Amazon Web Services

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This is a presentation from Simone Brunozzi, Amazon Web Services at the it@cork Cloud Computing event.

This is a presentation from Simone Brunozzi, Amazon Web Services at the it@cork Cloud Computing event.

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    Amazon Web Services Amazon Web Services Presentation Transcript

    • Amazon Web Services Simone Brunozzi Amazon Web Services Technology Evangelist Cork, IE April 20th, 2009
    • A presentation isn't an obligation. Seth Godin It's a privilege.
    • We are a diverse audience
    • Goals 1. Intro to Cloud Computing 2. Amazon Web Services 3. Use cases 4. Conclusions
    • Twitter: @Simon
    • 1. Intro to Cloud Computing
    • IT is a friction Contract negotiations Bandwidth management Power/cooling management Purchasing decisions Etherogeneous hardware Physical growth, relocation Disasters Human effort The two prediction problems
    • The two prediction problems
    • Amazon.com Three main businesses: - retail Largest e-commerce player - merchants - developers (AWS)
    • Why Amazon Web Services? Low margin, high volume Operational excellence Tech expertise
    • 2. Amazon Web Services
    • Amazon Web Services S3 - Simple Storage Service CloudFfront EC2 - Elastic Compute Cloud SQS - Simple Queue Service Premium Support SimpleDB Elastic MapReduce Mechanical Turk
    • AWS principles Easy to use Security (working on SOX, SAS 70 type II) Flexible Pay per use (no investment) No commitment API platform neutral
    • AWS Amazon's Global Websites How are we doing? AWS developers > 540,000 S3 Objects > 52 Billion (was 800 million in 2006)
    • Amazon S3 Multiple tier 1 bandwidth providers Simple Durable Cost effective No capacity planning is needed http://aws.amazon.com/s3/ Highly durable internet storage
    • Content Delivery Service Easy setup, no commitment Elastic and reliable Cost effective 8 locations in the US 4 locations in Europe 2 locations in Asia Amazon Cloudfront Reliable Content Delivery
    • EC2 = Elastic Compute Cloud Pay by the hour from S(small), 0.10 $/h, to XL 0.80 $/h Linux, Windows, OpenSolaris Management Console / API Public AMIs, or bundle your own Amazon EC2 Virtual servers on demand
    • EBS = Elastic Block Store (1 to 1,000 GB) EBS is redundant and persistent US/EU regions Multiple availability zones Elastic IP SLA 99.95 % Amazon EC2 (continued) Virtual servers on demand
    • Reserved instances, 1 year (3 years) Small : 325 $ (500 $) + 0.03 $/h Instance - normal / r.i. 1 year / r.i. 3 years Small - 876 / 587.8 / 429.47 (costs for 1 year) EC2 reserved instances EC2 for steady state usage
    • Hadoop: Java Framework Data Intensive distributed applications Amazon EC2 + Amazon S3 Use cases: Web Indexing Data Mining Machine Learning Financial Analysis Scientific Simulation Amazon Elastic MapReduce Hosted Hadoop Framework
    • Microsoft IBM Oracle Sun Microsystems Red Hat Capgemini Facebook Salesforce Other forms Partners The Amazon Web Services Ecosystem
    • 3. Use cases
    • Once were startups: Smugmug Don MacAskill, founder, CTO: "We looked at Amazon S3’s pricing, design and ease-of-use and were blown away"
    • Web: Indy 500 Indianapolis 500 Allstate 400 Red Bull Indianapolis MotoGP 3.1 million online visitors Adrian Payne: "We selected AWS to quickly scale and have full control over computing resources"
    • Enterprise: Eli Lilly Pharmaceutical company 34.5 Billion $ market cap 18.63 Billion $ revenue Amazon EC2 for research Dave Powers: "The speed of implementation, flexibility, and collaborative capabilities are absolutely disruptive"
    • Startup: Animoto Web application Photo + Music = Video Cool effects & Transitions April 2008: Facebook App...
    • > 3500 < 80 www.animoto.com - April 2008
    • Academic: Harvard Harvard Medical School Dr. Peter Tonellato &quot;The combination of AWS and Oracle allowed us to focus our time and energy on simulation development, rather than technology, to get results quickly&quot;
    • 4. Conclusions
    • The future EC2: load balancing EC2: auto scaling AWS: monitoring AWS certification (developers) Expansion in Asia More features US - EU Suggestions?
    • Thank you Simone Brunozzi AWS Technology Evangelist [email_address] Twitter: @simon http://aws.amazon.com