The Difficult Art of Quantifying Return on Digital Investments

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The Difficult Art of Quantifying Return on Digital Investments

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Most companies today are struggling to measure the impact of digital initiatives. Even among digital leaders, nearly one in two organizations do not create business cases for digital investments.......

Most companies today are struggling to measure the impact of digital initiatives. Even among digital leaders, nearly one in two organizations do not create business cases for digital investments. Why are companies struggling to measure digital investments? How can they measure their digital initiatives? How should organizations plan their digital investments?

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  • 1. The Difficult Art of Quantifying Return on Digital Investments Why is it difficult to evaluate returns from digital technologies? Most companies are struggling to quantify the impact of digital transformation How can organizations measure digital initiatives? CxOs are unfamiliar with language of click-throughs, likes, sentiment analysis Rapidly evolving technology landscape makes it challenging to make long-term decisions Only 19% Making the wrong bets Measuring digital impact is hindered by a siloed approach The language of digital is typically alien to C-suite leadership Sources 1. Capgemini Consulting and MIT Research 2. The CMO Survey, “Highlights and Insights”, February 2014 3. Capgemini Consulting and MIT Research 4. CFO Services, “Uncrossing the Wires”, March 2012 of companies create business cases for digital initiatives Only half 50%of CMOs say they haven't been able to show the impact of social media on their business #digitaltransformation Supports organization-wide transformation such as Central Platforms Segment digital invesments in broad categories Nascent Technology such as Mobile Apps and 3D printing Pre-requisite for business such as website maintenance, IT security and compliance Reach out: Interested in reading the full report? Head to http://www.capgemini-consulting.com/measuring-digital-investments Follow us on Twitter @capgeminiconsul or email dtri.in@capgemini.com Maintenance / ‘Business As Usual’ Investments Transformative Investments Emerging Digital Investments have cross-functional steering committees that manage and foster digital investments Maintenance / ‘Business As Usual’Investments Emerging Digital Investments Transformative Investments No business case required Cost-intensive and distributed benefits Funded centrally Clear investment goals Track against traditional project metrics Adopt a venture capitalist approach Make small investments in a variety of ideas Identify ideas with potential and shut-down others Employ different measuring approaches for each investment category