3. TABLE OF CONTENTS
• History
• Development of clubs and league
• Fan culture
• Growth
• Porter´s five forces
• Future developments

4. HISTORY
• Started in Greece-“pankration”
• 1920s- • “Vale Tudo”
• No official league--> but many underground combats / fighting
tournaments
• Very famous in Japan and Brazil

5. DEVELOPMENT OF CLUBS AND LEAGUES
• 1993- UFC was created
• UFC organization brought MMA to the United
States.

6. Concept
Tournament of the best athletes

7. KARATE

8. JIU JITSU

9. BOXING

10. KICK BOXING

11. GRAPPING

12. WRESTLING

13. S
U
M
O

14. ??????????

15. GOAL
Find the Ultimate Fighting Champion

16. 1993-2001 UFC
• No rules
1. Weight category
2. No protections
3. Everything permitted
• No time Limit
• All championship in one night
• No judges

17. ROYCE GRACIE
• Revolutionized the sport
• Won 2 first UFC championship
• Generated interest

18. UFC 2001-PRESENT DAY
• In January 2001, under the new ownership of Zuffa™
• UFC brand completely restructured MMA into a highly organized
and controlled combat sport.
1. Rules
2. Protection
3. Weight categories
4. Competent referees
5. Drug tests

19. FAN CULTURE

20. FAN CULTURE
• UFC programming is available in over 354 million homes
in more than 149 countries, in 20 different languages.
• Holds the distinction as the largest live Pay-Per-View
event provider in the world.

21. FOR THE REAL FANS
• UFC Prime Time
• CountDown Shows
• Q&A sessions
• Fan Expos
• UFC online Games
• UFC undisputed

22. FOR THE REAL FANS
• Trading cards
• Articulated action figures
• FaceBook
• Twitter

23. SPONSORSHIP

24. SPORT INFO
The Legends

25. Submission
SPORT INFO
WAYS TO WIN
Judge Decision

26. SPORT INFO
WEIGHT CLASSES

27. GLOBAL MARKET
• Started to be broadcasted on TV
• Expension of the internet
• Became more popular
• Thousands of websites
• Live streaming
• Most visited pay per view website of the world
• broadcast in over 150 countries
• 20 different languages
• More than 30 channels broadcasting it

28. EMPLOYEMENT FIGURES
• Administration/ General management
• Communications/ Community relations
• Event management
• Finance
• Legal
• Production Services
• Retail
• Sales & Marketing
• Security
• Technical Services
• Web/ Creative design
• Internship

29. ATTENDANCE FIGURES
• In the US :
• UFC 1 in 1993 : 2300 fans
• In 2002 : 14 000 fans
• In 2009 : 19 000 fans
All around the world:
• 56 000 fans in Toronto in 2011
• 13 000 fans in germany in 2009
• 12 000 fans in Abu dhabi in 2010

30. SPORTS GOODS
• Articles for people who wants to practise mma: You can purchase
equipments to do MMA easily on the internet
• Gloves, Protections… For all
kind of prices
• For example, it goes from 20
euros for gloves to 150 euros

31. SPORTS GOODS
• Articles for UFC’s fans:
• If you are only a fan and just supporting the fighters you can also
buy fan t.shirt, hats, accessories and even toys.

32. MEDIA COVERAGE
• In the US the media who coveres the UFC is VERSUS TV but the
NBC channel is starting to show UFC’s fights but late at night.
• In 2011 new contract with FOX TV

33. MEDIA COVERAGE
• But outside the US UFC’s fights are also covered:
• For example
• in england by Extrem sports
• Canada by The score
• And even in Israel by Ego Total

34. ONLINE MARKETING
• The UFC’s online Marketing is one of the most searched marketing
to get new fans all around the world.
• For that they have
created a beautiful
websites with news,
videos, countdown for
futur fights and a sales
part.

35. PORTER’S FIVE FORCES

36. BARRIERS TO ENTRY
• Strong brand names are vital
• Customers (viewers) are loyal to existing brands
• There is a high capital requirement
• The biggest threat is a variation in fighting or a
new sport

37. THREAT OF SUBSTITUTES
• Greatest threat to MMA’s
success is its substitute
products…
• Boxing
• Wrestling
• Other extreme sports:
• Karate • Snowboarding
• Dirt-bikes • Hockey (violence)

38. BARGAINING POWER OF BUYERS
• Fans will watch MMA either on TV, or in person:
• On TV
• Cable companies are huge buyers
• Sponsors
• Eg: UFC imposes a $100,000 fee for any company to
sponsor an actual fighter
• In person
• Limited buyer choice
• Seat offering

39. BARGAINING POWER OF SUPPLIERS
• Fighters
• Referees
But also in a certain sense
• Cable companies
• Pay-per-view providers

40. RIVALRY AMONG EXISTING PLAYERS
- HIGH -
• Fast industry growth rate
• Exit barriers are low
• Governments limit competition
• Relatively few competitors
• Elite XC (Elite Xtreme Combat)
• DREAM
• IFL (International Fight League)
• Strikeforce

41. FUTURE DEVELOPMENTS
• Legal in Europe ?  UFC’s Dana
White (President) predicts an
international growth
• World tournaments? Inter-
organisation
 “Grand Chelem” (like in tennis)

42. FUTURE DEVELOPMENTS
• Female fighters within the next decade?
• Development of other “IFL” style fighting
leagues

43. FUTURE DEVELOPMENTS
Dana White predicts MMA will be bigger than World Cup football by 2018

44. FUTURE DEVELOPMENTS
Kenny Florian, one of UFC’s lightweight conteders believes that
“there isn’t a lot of interpretation that needs to go into explaining a fight, it
transcends cultural and language barriers”

45. FUTURE DEVELOPMENTS
Most probably the rules won’t change much in the future
because it is “a highly regulated sport with a near-flawless safety
record”, Keith Kizer – Executive director of the NAC (Nevada
Athletic Commission)

46. FUTURE DEVELOPMENTS
“The quality of the fighter will increase drastically as
fighters start to train much younger, and directly in the
MMA sport rather than in the various fighting sports it is
composed of” Tom Atencio – Affliction promoter; “GSP
(Georges Saint Pierre) is the perfect example of what
you’ll see coming”