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Marketing Of Football <br />By<br />James Lakra<br />Jayram V<br />Nazeem P.V.<br />Pankaj Kumar<br />Zanngasung W.S.<br />
History of The Game<br />Tsu' Chu  , 2 – 3 BC<br />Modern football dates more than 100 years. <br />1863, England<br />
Beautiful Game: The EUROPEAN WAY<br />
Strategy<br /><ul><li>Central Marketing</li></ul>Central Revenue Sharing Model<br />Sponsorship Concessions<br />Brand The...
Brand Elements<br />
Premier Leagues & Clubs<br />UEFA Champions League<br />Europa League<br />English Premier League<br />La- Liga<br />Serie...
Scenario in Indian Football<br />The ‘beautiful game’ is as beautiful and as charming in India as anywhere else in the wor...
Indian Football Contd..<br />Oldest clubs in India<br />MohunBagan – 1889<br />Mohammedan Sporting – 1891<br /><ul><li>Inc...
Football is the number 1 game in North-East India, Kerala and Goa</li></ul>Corporate houses like Osian, Piramal, Essel etc...
Biggest Assets<br />Fan Base<br />Real Madrid - 490 mn<br />Manchester United – 350  mn<br />Barcelona FC – 261 mn<br />St...
Revenue Areas<br />Match-day Ticket Sales & Hospitality<br />Broadcasting Rights<br />Sponsorships & Endorsements<br />Ded...
Innovations<br />Mobile Marketing<br />Museums & Theme Parks<br />Fan-zones<br /> Financial Services<br />Real Estate<br /...
Football Foundations & Communities<br />Relief Work<br />Education –In Partnership with UNICEF<br />Charity Work<br />Comm...
Key Strategy<br />
Contributing Variables<br />
Fan Relationship Management (FRM)<br />Think about it, if you have a support base of 3,000,000 people and you are able to ...
School outreach programmes
Songs and match day excitement
Media and PR programmes
Programmes focused on community minorities and women
Make your relationship with fans a continuously learning relationship</li></li></ul><li>Sponsorships<br />Shirt Sponsors<b...
The Stars & Deals<br />Denilson - $ 30 Mn<br />Luis Figo - $ 56.1 Mn<br />Zidane - $ 65.5 Mn<br />Kaka - $ 91 Mn<br />Rona...
Stars’ Power<br />
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Football marketing ppt

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football marketing with special reference to UEFA

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Football marketing ppt

  1. 1.
  2. 2. Marketing Of Football <br />By<br />James Lakra<br />Jayram V<br />Nazeem P.V.<br />Pankaj Kumar<br />Zanngasung W.S.<br />
  3. 3. History of The Game<br />Tsu' Chu , 2 – 3 BC<br />Modern football dates more than 100 years. <br />1863, England<br />
  4. 4. Beautiful Game: The EUROPEAN WAY<br />
  5. 5. Strategy<br /><ul><li>Central Marketing</li></ul>Central Revenue Sharing Model<br />Sponsorship Concessions<br />Brand Theme :Prestige & Heritage<br />
  6. 6. Brand Elements<br />
  7. 7. Premier Leagues & Clubs<br />UEFA Champions League<br />Europa League<br />English Premier League<br />La- Liga<br />Serie - A<br />Bundesliga<br />Eredivisie<br />Real Madrid<br />Barcelona FC<br />Manchester United<br />Bayern Munich<br />AC Milan<br />Ajax<br />Newcastle United<br />
  8. 8. Scenario in Indian Football<br />The ‘beautiful game’ is as beautiful and as charming in India as anywhere else in the world.<br />National Football League – 1996<br />I League – 2007<br />Sponsors - Zee Sports, Airtel, ONGC and Nike <br />Rs 100 crores deal – Bharti group and AIFF<br />
  9. 9. Indian Football Contd..<br />Oldest clubs in India<br />MohunBagan – 1889<br />Mohammedan Sporting – 1891<br /><ul><li>Increasing presence of corporate sponsors
  10. 10. Football is the number 1 game in North-East India, Kerala and Goa</li></ul>Corporate houses like Osian, Piramal, Essel etc. have launched clubs in New Delhi, Pune and Mumbai<br />Average earnings of an I-League player Rs.20 Lakhs in 2008<br />
  11. 11. Biggest Assets<br />Fan Base<br />Real Madrid - 490 mn<br />Manchester United – 350 mn<br />Barcelona FC – 261 mn<br />Stadiums <br />Brand Equity Power<br />Hospitality<br />
  12. 12. Revenue Areas<br />Match-day Ticket Sales & Hospitality<br />Broadcasting Rights<br />Sponsorships & Endorsements<br />Dedicated TV Channels & Radios<br />Merchandise & Memorabilia<br />Franchises & Partnerships<br />Betting & Gaming<br />Pre Season Tours <br />
  13. 13. Innovations<br />Mobile Marketing<br />Museums & Theme Parks<br />Fan-zones<br /> Financial Services<br />Real Estate<br />Leasing of Stadia during Off Season<br />
  14. 14. Football Foundations & Communities<br />Relief Work<br />Education –In Partnership with UNICEF<br />Charity Work<br />Community Initiatives<br />Drug Abuse<br />Crime<br />Social Exclusion<br />Health Inequalities<br />
  15. 15. Key Strategy<br />
  16. 16. Contributing Variables<br />
  17. 17. Fan Relationship Management (FRM)<br />Think about it, if you have a support base of 3,000,000 people and you are able to get half of them (1,500,000) to patronize you with say 80 (Rand, dollars, pounds, shillings or any currency) a year.<br /><ul><li>Community activities, start with your catchment area
  18. 18. School outreach programmes
  19. 19. Songs and match day excitement
  20. 20. Media and PR programmes
  21. 21. Programmes focused on community minorities and women
  22. 22. Make your relationship with fans a continuously learning relationship</li></li></ul><li>Sponsorships<br />Shirt Sponsors<br />Tour Sponsors<br />Official Sponsors<br />Kit Sponsors <br />Endorsements<br />Stadium Sponsors<br />Man-UtdAon Corp £ 20 mn<br />Bayern Munich T-Home £17.03m <br />Real Madrid Bwin £12.78 mn<br />Chelsea Samsung Mobile £10.73m <br />Schalke '04 Gazprom £10.22m <br />AC Milan Bwin £10.22m<br />
  23. 23. The Stars & Deals<br />Denilson - $ 30 Mn<br />Luis Figo - $ 56.1 Mn<br />Zidane - $ 65.5 Mn<br />Kaka - $ 91 Mn<br />Ronaldo - $ 131 Mn<br />Messi - $ 867 Mn ( Release Clause)<br />
  24. 24. Stars’ Power<br />
  25. 25. Movies<br />
  26. 26. Broadcasting & TVs<br />Viewership – 900 mn homes in 202 counties<br />Broadcasting Rights -$ 6 bn Annually<br />
  27. 27. Merchandise Stores & Sales<br />Kits <br />Training Apparel<br />Fashion Apparel<br />Baby Accessories<br />Equipments<br /><ul><li>Luggage's
  28. 28. Golf Accessories
  29. 29. Others</li></ul>Home wears<br />Magazines<br />Prints & Posters<br />Souvenirs<br />Gifts<br /><ul><li>Watches
  30. 30. Jewellery
  31. 31. DVDs
  32. 32. Books
  33. 33. Executive Gifts</li></li></ul><li>Franchises<br />Coffee Bars<br />Restaurants<br />Megastores<br />Gamplexes<br />Online Football Markets<br />
  34. 34. “Impossible is just a big word thrown around by small men who find it easier to live the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”<br />Thank You<br />

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