SEM / SEO Working Together * Ultimately, campaign management and advertising budget determines placement.
Challenge # 2 There are numerous places to search Online…
The Old 2005 Search Market Two search engines powered virtually all Internet search.
An Evolving Local Marketplace
All Properties Are Targeted Our Solution: Total Saturation…Reach 95% of Your Market Locally, Regionally or Nationally
Content Networks Users spend nearly half of their time viewing content Users spend nearly half of their time viewing content
Poorly Targeted ad
Highly Targeted ad
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Challenge #3 Reaching only the local prospects, in your market… Our Solution : A combination of IP-targeting technology, keyword modifiers and properly designed ads target your specific market. Target your Region, City or Local Area.
Target Specific Areas
Target Specific Cities
Drive Traffic With Local Business Listings
Promote Business Locations With Local Business Ads
Targeted Results on HTML Phones I-phone, T-mobile G1 and others
Ability to track mobile HTML web pages
user path making a purchase from start to finish
Exclusive campaign creation
“ Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.” Source Inside AdWords crew
Expand Your Reach With Image & Video Ads
Push to Social Networks
Social Networks Facts
From 2007 to 2011, US adult usage will rise from 37% to 49%
US teen usage will increase from 70% to 84%.
Changes in technology are expanding social networking experiences.
User profiles offer highly targeted advertising opportunities
US social network advertising will rise from $920 million in 2007 to $2.7 billion in 2011
Challenge #4 No way to accurately track activity or results… online sales impressions conversions repeat clients phone calls walk-ins new customers clicks offline sales site activity R.O.I.
The “ Proxy ” Process How Is It Done?
The “ Proxy ” Process Remote Call Forward Numbers Automatically Assigned.
Log In Access To Reports
Daily Reports Track All Activity And Leads
Statistics Per Network
User IP Address
Phone Call Data
Enhanced Call Reports
Detailed Caller Information
Conversion Based Optimization
Conversion Based Optimization Path
Converting Demographic Keywords
Conversion Based Optimization
Drive quality traffic to the Optimum.com website
Phone call leads
Track all online activity down to IP Address
Drive the Cost Per Order ( CPO ) down from the current average through the use of:
Targeting Directed Ad copy A/B Testing
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Extremely Competitive Marketplace
Offline Efforts affect online results
Challenge Offline Efforts
A lead will be recognized as a Phone call or Form Submission
Demographic area supported by Optimum Services
IP Targeting (proprietary to BullsEye)
Current targeting mechanisms via each network
Ongoing negative implementation based on referring strings
Keywords & Ad Copy
Current Optimum campaign keywords and ad copy
BullsEye and Network specific keyword and ad copy
Deep Linking for all ad groups
(all copy submitted for approved before launch)
A/B Testing on all ads
Ongoing algorithmic removal of non converting keywords
Ongoing updates/additional keywords to maximize conversion
Continued tweaking of ad copy
(with Cablevision’s approval)
Schedule Meeting schedule after launch: Week 1: Review of Impressions and Clicks Week 2: Review of Week 1 Site Activity/Pages Per Click/Pages Viewed Week 3: Review of Week 1 and 2 Plus CPL Data Conversion Report Week 4: Full Month Report: Mapping, Top Keywords, Path Tracking