13. Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.
14. If you are using blue , then you cannot use it in red and it’s vari ants ! ONLY when permited by its colour scheme!
15. Typografy and size of the letters should be respected too! There’s a type of letter and a minimum size to be valid as a logo!
16. The brand you are using has to represent your goals!
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18. Curiosity: Do you know where the nike logo came from? La Victoire de Samothrace (The greek godess of victory)
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20. Some simple rules... Don’t change logo’s originals; Don’t add different meanings to it; Don’t change the writting; Don’t distort the logo; Don’t change the colour of the logo, nor it’s background!
21. Can you change your I.D. number? Can you rip it off and change your picture? Can you change your I.D. colour as you wish?
22. SO WHY COULD YOU CHANGE AIESEC’S BRAND IF IT’S OUR IDENTITY?