Branding Aiesec
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Branding Aiesec

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training in branding for aiesec members, at AIESEC - POA

training in branding for aiesec members, at AIESEC - POA

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    Branding Aiesec Branding Aiesec Presentation Transcript

    • BRANDING AIESEC! WHY SHOULD WE BE BRAND ALIGNED?
    • You always hear us say: “ You should not change our brand!” “ AIESEC has to be brand aligned!”
    • DO YOU KNOW WHY? DO YOU KNOW IT’S IMPORTANCE?
    • Let us show you how it works with some tips and images!
    • Have you ever seen something like this around? Mc Donald’s??
    • To protect this to happen, there’s a guideline !
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    • Sometimes you can change the position of your logo...but look carefully...it’s not always apropriate!
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    • Even colours have a “meaning to be” in branding
    • Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.
    • If you are using blue , then you cannot use it in red and it’s vari ants ! ONLY when permited by its colour scheme!
    • Typografy and size of the letters should be respected too! There’s a type of letter and a minimum size to be valid as a logo!
    • The brand you are using has to represent your goals!
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    • Curiosity: Do you know where the nike logo came from? La Victoire de Samothrace (The greek godess of victory)
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    • Some simple rules... Don’t change logo’s originals; Don’t add different meanings to it; Don’t change the writting; Don’t distort the logo; Don’t change the colour of the logo, nor it’s background!
    • Can you change your I.D. number? Can you rip it off and change your picture? Can you change your I.D. colour as you wish?
    • SO WHY COULD YOU CHANGE AIESEC’S BRAND IF IT’S OUR IDENTITY?
    • Branding = Positioning
    • But then why should we respect our BRAND?
    • BRANDING can turn...
    • A simple coffee...
    • Into a moment of experience!
    • Eating...
    • Into a fun time!
    • Dressing up...
    • Into fashion sense!
    • Moving...
    • Into status!
    • Thirst...
    • Into life style!
    • A bag...
    • Into social desire!
    • Walking...
    • Into victory!
    • Comunication...
    • Into design!
    • Leadership...
    • exchange...
    • Social impact...
    • INTO...
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    • OUR BRAND REPRESENTS WHO WE ARE!