5 Tips for Better Social Media Use
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This document provides 5 tips for better and more effective social media use from Bruce Floyd, a social media specialist. The tips are: 1) Quit playing hide and seek by promoting your social media accounts, 2) Make your website more social through social sharing and commenting, 3) Make time for social media by scheduling check ins twice a day, 4) Give fans nudges with calls to action and questions, and 5) Understand EdgeRank, Facebook's algorithm for determining post relevancy.
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5 Tips for Better Social Media Use
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- 2. HOW I ENDED UP HERE The Bruce Floyd Story Loosely based on “Mountain, Get Out of My Way - The Montel Williams Story”.
- 3. HOW I ENDED UP HERE The Bruce Floyd Story Loosely based on “Mountain, Get Out of My Way - The Montel Williams Story”.
- 4. DOING MORE WITH LESS 5 tips for better, more effective social media use
- 5. WHO IS THIS GUY? • I’m Bruce Floyd • SocialMedia Specialist for the University of Florida • Been tweeting since November 2007 • I’ve been known to wear a mask
- 6. WHY ONLY 5 TIPS?
- 7. YOU’RE USED TO LIMITED RESOURCES, RIGHT?* *Does not apply. FPRA members are loaded.
- 8. TIP ONE Quit playing ‘hide and seek’
- 9. This isn’t “Field of Dreams”.
- 10. TIP ONE Quit playing ‘hide and seek’ •Do you have a newsletter? Use it! •Include your social media accounts. •Include an active link! •Encourage recipients to follow + share with others. •Look for free official logos on their websites.
- 11. TIP TWO Make your website more social
- 12. TIP TWO Make your website more social • Good: Add social media callout icons • Better: Add social share buttons • Best: Use social commenting for news/blogs
- 13. TIP TWO Make your website more social • CalloutIcons: Official icons for the social media accounts you use. • Makes people accessing your site aware of your official presence on social media. • Ifthey’re at your site, they’re already showing interest in you. Take advantage!
- 14. TIP TWO Make your website more social • Add social share buttons to your site • It gives your visitors a quick/ easy opportunity to tell their friends about you! • Great for sites with blog posts! • Easy to do! Use AddThis.com or ShareThis.com
- 15. TIP TWO Make your website more social • Social commenting for news / blog pages • Like sharing, with a boost • Keeps the people on your site, but shares the discussion on Facebook, so their friends discover your site. • Example: LATimes.com • Code at developers.facebook.com
- 16. TIP THREE Make Time for Social Media
- 17. TIP THREE Make Time for Social Media • Social media platforms don’t have the same requirements as a text or phone call. • That said, we don’t want to forget to check our accounts and respond reasonably. • Schedule an appointment to check accounts twice a day
- 18. TIP THREE Make Time for Social Media • Work on social for 20-30 minutes at that time, then shut it down. • Bonus: Use SocialMention.com and search for discussions about your org once a day.
- 19. TIP FOUR Give your fans a nudge in the right direction
- 20. TIP FOUR Give your fans a nudge in the right direction • Which elicits a better response? • This is a photo. • What do you think about this photo?
- 21. TIP FOUR Give your fans a nudge in the right direction People are motivated by calls to action. If you want your fans to comment on Facebook, post a question! A good question to ask your fans: What content would you like to see?
- 22. TIP FOUR Give your fans a nudge in the right direction On Twitter, if you have something you want shared, add “Please RT”. Retweets mean increased reach! Just don’t overdo it, ok?
- 23. TIP FIVE Understand the mystery of Facebook EdgeRank
- 24. Question: What percentage of your Facebook fans actually see your posts on their news feed, on average?
- 25. Question: What percentage of your Facebook fans actually see your posts on their news feed, on average? Answer: On average, only 16%
- 26. TIP FIVE Understand the mystery of EdgeRank What is EdgeRank? •EdgeRank is an algorithm. (Boo, math!) •Facebook uses it to determine post relevancy.
- 27. TIP FIVE Understand the mystery of EdgeRank Welcome to my nightmare, folks. Source: EdgeRankChecker.com
- 28. TIP FIVE Understand the mystery of EdgeRank EdgeRankChecker.com •Determines best post types •Gives average time decay •Makes overall recommendations •Inexpensive
- 29. ANY QUESTIONS?
- 30. THANK YOU! • Email: Bruce@BruceFloyd.com • Twitter: @BruceFloyd
- 31. THANK YOU! • Email: Bruce@BruceFloyd.com • Twitter: @BruceFloyd
- 32. THANK YOU! • Email: Bruce@BruceFloyd.com • Twitter: @BruceFloyd
- 33. THANK YOU! • Email: Bruce@BruceFloyd.com • Twitter: @BruceFloyd