1. FOOD EXPORT USA®-NORTHEAST AND
FOOD EXPORT ASSOCIATION OF THE MIDWEST USA®
Food Export Association of the Midwest USA
MO - Agri-Business Marketing Forum
2. MO - Agri-Business Marketing Forum
Today’s Agenda
Why Should You Export?
How Can Food Export Help?
3. MO - Agri-Business Marketing Forum
Benefits of Exports
• Increase sales and income
• 95% of the world’s consumers live outside the U.S.
• Diversify market risk and offset lags in domestic
demand
• Sluggish sales at home/booming sales abroad
• Overseas markets continue to open
• Recent FTAs
• Increasing middle class
• Shifting economies
• Markets are more accepting
• Developing Demands for different products
4. MO - Agri-Business Marketing Forum
Benefits of Exporting
• US manufacturers have a competitive advantage
• Quality, Safety, Consistency
• Highly advanced agricultural system, food
producing, manufacturing and processing
• Extend product life cycles
• Find new markets and uses for products
• Use idle capacity and reduce unit costs
5. MO - Agri-Business Marketing Forum
Benefits of Exporting
Smaller companies can be successful exporters!
• Competitive advantages
• Unique, in demand products
• Only 1% of small businesses export, and
more than half only export to only 1 country
6. MO - Agri-Business Marketing Forum
Our Mission
Food Export Association of the Midwest USA
is a non-profit organization that use federal,
state, and industry resources to promote the
export of Midwestern food and agriculture
products.
7. MO - Agri-Business Marketing Forum
USDA – FAS – MAP
• Partner with Foreign Agricultural Service (FAS), an agency of
the United States Department of Agriculture (USDA)
• Promotional activities under FAS programs are carried out by
Food Export-Midwest, other state regional trade groups,
agricultural trade associations, and cooperator/commodity
groups
• Plans, manages, and contributes staff resources and funds to
execute projects and activities
• Market Access Program (MAP) Funding, $200 million annually
for approximately 65 different agricultural groups.
8. MO - Agri-Business Marketing Forum
Who is Food Export-Midwest?
• Private, non-profit international trade association
• Our Members are State Agricultural Promotion
Agencies
• Work with producers in the Midwest and Missouri
• Focus on…
…small and medium-sized US producers
…agricultural products that are value- added
consumer-oriented
10. Our Midwest Member States
• Illinois Department of Agriculture
• Indiana State Department of Agriculture
• Iowa Economic Development Authority
• Kansas Department of Agriculture
• Michigan Department of Agriculture and Rural Development
• Minnesota Department of Agriculture
• Missouri Department of Agriculture
• Nebraska Department of Agriculture
• North Dakota Department of Agriculture
• Ohio Development Services Agency
• South Dakota Department of Agriculture
• Wisconsin Department of Agriculture, Trade and Consumer
Protection
MO - Agri-Business Marketing Forum
11. In-Market Representatives
• Brazil
• Chile
• China
• Colombia
• Hong Kong/Macau
• India
• Japan
• Korea
• Mexico
• Southeast Asia
• Taiwan
• Vietnam
• Canada
• Caribbean
• Costa Rica
• France
• Germany
• Guatemala
• United Kingdom
• Middle East
MO - Agri-Business Marketing Forum
12. MO - Agri-Business Marketing Forum
Food Export-Midwest Focus
• Outreach and Exporter Education – Finding and preparing
companies to Export/“Export Readiness”
• Market Entry – Exploring markets and opportunities
• Market Promotion – Maintaining Market Presence, remaining
competitive
13. MO - Agri-Business Marketing Forum
Exporter Outreach and Education
• Engaging new companies and
empowering them to successfully export.
• Global Food Marketer
• Food Export HelplineTM
• Seminars and Webinars
• Export Essentials Online
www.foodexport.org
14. MO - Agri-Business Marketing Forum
Market Entry
Exploring markets and opportunities
• Online Product Catalog – 24-7 Online Exposure
• Buyers Missions – International Buyers, Here At Home
• Market Builder – Custom Market Intelligence
• Food Show Plus!TM – International Trade Show Success
• Focused Trade Missions – Total Market Immersion
15. MO - Agri-Business Marketing Forum
Online Product Catalog
• 24/7 Online Exposure!
• Online directory of products with descriptions and photos
• Companies manage their online product profiles
• Receive product-specific leads from pre-qualified buyers
16. MO - Agri-Business Marketing Forum
Buyers Missions
• International Buyers Here at Home
• Brings buyers from target countries to US
• One-on-one meetings with buyers and suppliers
• Usually in conjunction
with a tradeshow
17. MO - Agri-Business Marketing Forum
Upcoming Buyers Missions
Value-Added Feed Ingredients Buyers Mission
• June 1-2 in Kansas City, KS
Food Beverage Buyers Mission at the FMI Connect Show
• June 8-9 in Chicago
Midwest Buyers Mission
• July 27-30 in Minneapolis, Cleveland, Chicago
18. Branded Program Overview
MO - Agri-Business Marketing Forum
• 50% More International Marketing
• Cost share assistance for branded products sold in
foreign market
50% cost reimbursement of eligible expenses
• U.S. food agricultural products only
minimum 50% US agricultural origin
• Products not covered by another industry group
• Small companies only (500 employees) or
agricultural cooperatives
19. Branded Program – Eligible Expenses
MO - Agri-Business Marketing Forum
• Advertisements and publications
• Websites
• Public relations and seminars
• Promotions and demonstrations
• International tradeshows
(including limited travel costs)
• Certain trade shows held in the U.S.
• Package and label changes
20. Thank You!
MO - Agri-Business Marketing Forum
Visit
www.foodexport.org
for further information!
