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Transforming the agri-food                 industry to develop rural                 livelihoods under global changeLaura ...
Outline• The Private Sector• ‘Waves of consumerism’• South Africa as a case study  – Procurement policies  – Innovation• C...
The Private Sector• Food system is undergoing multiple  transformations• Growth and Globalisation of agri-food  companies ...
Waves of Consumerism              in the West• Industrialisation, mechanisation and  urbanisation  –   Haber-Bosch process...
Waves of consumerism            contd.• Globalisation of supermarkets  – Multinational food corporations  – Disconnect bet...
South Africa• Microcosm of international trends   – Leader in agribusiness on the continent with a well-     established r...
Procurement policies• Under increasing uncertainty around  climate change, they are spreading the  risks of sourcing  – Wi...
Innovation• Mitigation and Adaptation• Product development  – E.g. Climate resilient crops: Morvite, Cassava    beer,• Mul...
Conclusions• International trends in consumerism are  affecting African agriculture• Africa needs to forge its own stages ...
Thank you
Pereira Transforming the agri food industry to develop rural livelihoods under global change
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Pereira Transforming the agri food industry to develop rural livelihoods under global change

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Pereira Transforming the agri food industry to develop rural livelihoods under global change

  1. 1. Transforming the agri-food industry to develop rural livelihoods under global changeLaura Pereira- FAC Early Career FellowYoung People, Farming and Food Conference: International Conferenceon the future of the agrifood sector in AfricaAccra, Ghana: 19th -21st March 2012
  2. 2. Outline• The Private Sector• ‘Waves of consumerism’• South Africa as a case study – Procurement policies – Innovation• Conclusions
  3. 3. The Private Sector• Food system is undergoing multiple transformations• Growth and Globalisation of agri-food companies – Concentration of Power• Profit-maximisation vs Rural Livelihood Development agenda Figure 1: A simplified schema of agribusiness in the food system
  4. 4. Waves of Consumerism in the West• Industrialisation, mechanisation and urbanisation – Haber-Bosch process 1909 – Food produced to feed a growing urban population not working the land themselves – ‘Green Revolution’-esque• Establishment of supermarkets – Schumpeter’s Disruptive competition – Consumer culture transformed – Rapid growth – Universally applicable
  5. 5. Waves of consumerism contd.• Globalisation of supermarkets – Multinational food corporations – Disconnect between food’s consumption and its production• The ‘Alternative food’ movement – Trust = Certified local, organic, Fair Trade… – WTO SPS standards of ‘safe’ – GlobalG.A.P and retailer standards• Transforming how farmers farm – How does the African food system respond?
  6. 6. South Africa• Microcosm of international trends – Leader in agribusiness on the continent with a well- established retail sector together with apartheid legacy of rural underdevelopmentSouth Africa retailers has a triple prerogative regarding the food system: – To ensure development and job creation in order to establish a viable customer base – To build a successful food sector through creating and sourcing products that meet not only the requirements of customers, international food safety requirements, but that are also socially acceptable for an ‘African context’ (Malan 2005). – To ensure that these above objectives are resilient under pressure form global environmental change.
  7. 7. Procurement policies• Under increasing uncertainty around climate change, they are spreading the risks of sourcing – Within South Africa to smallscale farmers • Skills and capacity development • Logistics (transport, storage etc.) – Into the rest of Africa• Skills development – ‘Buddy’ system – Sustainable farming
  8. 8. Innovation• Mitigation and Adaptation• Product development – E.g. Climate resilient crops: Morvite, Cassava beer,• Multi-stakeholder approaches (e.g. Business fights poverty) – Tackling poverty through strategic business initiatives
  9. 9. Conclusions• International trends in consumerism are affecting African agriculture• Africa needs to forge its own stages of food consumption that invigorates its rural areas• Key take-home: If businesses are truly concerned with developmental/environmental concerns, then they need to create markets for what farmers can and want to grow rather than forcing them to meet ever-more stringent requirements through certification etc.• BUT Power dynamics are still important
  10. 10. Thank you

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