SEO for Business Growth - Brock N Allen

327 views
231 views

Published on

SEO Driven Lead Generation for Business Growth by Brock N. Allen. How to generate more traffic, leads and sales by implementing essential SEO strategies and techniques.

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
327
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SEO for Business Growth - Brock N Allen

  1. 1. SEO for Business Growth How To Implement SEO for Lead Generation & Business Growth Brock N. Allen - Call: 978-225-0895
  2. 2. Over 3 Billion Searches Daily Brock N. Allen - Call: 978-225-0895
  3. 3. Prospective New Customers Brock N. Allen - Call: 978-225-0895
  4. 4. Q: Are You Visible Online? • Over 66% of Searches on Google • Over 93% of Clicks go to Page 1 Results Brock N. Allen - Call: 978-225-0895
  5. 5. Got Traffic? Brock N. Allen - Call: 978-225-0895
  6. 6. Need Leads? Brock N. Allen - Call: 978-225-0895
  7. 7. Need to Get New Customers? Brock N. Allen - Call: 978-225-0895
  8. 8. Traffic > Leads > Customers • Better Search Visibility & Traffic • Need Faster Lead Generation Flow • Need Stronger Business Growth Brock N. Allen - Call: 978-225-0895
  9. 9. THE BIG PROBLEM MOST WEBSITES GET ZERO TRAFFIC Brock N. Allen - Call: 978-225-0895
  10. 10. It’s Not Your Fault Google 2012 Ranking Formula Changes Note: Partial list shown for illustration Brock N. Allen - Call: 978-225-0895
  11. 11. SEO Strategy Development • Need to Understand the Business Goals • Need to Analyze Search Parameters • Need to Analyze SEO Competition • Need to Develop a SEO Plan • SEO Part of Broader Marketing Strategy Brock N. Allen - Call: 978-225-0895
  12. 12. How Many Customers Do You Want or Need? To Achieve Your Business Goals Brock N. Allen - Call: 978-225-0895
  13. 13. How Many Fresh Leads Do You Need To Generate Monthly To Fill Your Sales Funnel? (Based On Your Conversion Metrics) Brock N. Allen - Call: 978-225-0895
  14. 14. How Many Visitors Do Your Need Daily to Generate the Leads You Need? (Based On Your Traffic Conversion Rates) Brock N. Allen - Call: 978-225-0895
  15. 15. How Long Is Your Sales Cycle? (Are There Ways It Could Be Streamlined?) Brock N. Allen - Call: 978-225-0895
  16. 16. How Disciplined Is Your Lead Follow-Up Process? (Are There Ways We Could Streamline It?) Brock N. Allen - Call: 978-225-0895
  17. 17. Effective SEO • Improves Online Visibility • Attracts More Traffic • May Increase Inbound Call Volume • May Increase Lead Generation Activity • May Accelerate Business Growth Brock N. Allen - Call: 978-225-0895
  18. 18. How to Make SEO Cost-Effective • Make SEO Measurable • Implement Key Performance Metrics • Implement Structured Lead Follow-up • Measure Number of Calls Generated • Measure Number of eMail-Submit Leads • Monitor & Measure Social Signals Brock N. Allen - Call: 978-225-0895
  19. 19. What Exactly Is SEO • Search en gine opt i mi za tion (noun) • Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (“natural” or “organic”) search results. Brock N. Allen - Call: 978-225-0895
  20. 20. “Organic” & “PPC” SE Brock N. Allen - Call: 978-225-0895
  21. 21. SEO is “Inbound Marketing” • Getting your products and services in front of prospective customers at the moment they are actively looking for something • SEO doesn’t interrupt • SEO helps you earn and build trust Brock N. Allen - Call: 978-225-0895
  22. 22. Essentially Invisible = No Traffic • Page 1 Gets 93+% Traffic Brock N. Allen - Call: 978-225-0895
  23. 23. Distribution of Clicks • Ranking Even on Page 1 Matters Brock N. Allen - Call: 978-225-0895
  24. 24. Google Algorithm Changes Brock N. Allen - Call: 978-225-0895
  25. 25. Distribution of Clicks • Ranking Even on Page 1 Matters Brock N. Allen - Call: 978-225-0895
  26. 26. How to Get More Traffic & Leads • Leverage Author-Rank Brock N. Allen - Call: 978-225-0895
  27. 27. Misconceptions • SEO is free marketing! • SEO doesn’t work • SEO is black magic • SEO is rocket science • SEO is illegal Brock N. Allen - Call: 978-225-0895
  28. 28. SEO Is Real & 100% Legitimate • SEO is a legitimate marketing strategy practiced by almost all of the world’s most successful companies Brock N. Allen - Call: 978-225-0895

×