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SEO for Business Growth - Brock N Allen

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SEO Driven Lead Generation for Business Growth by Brock N. Allen. How to generate more traffic, leads and sales by implementing essential SEO strategies and techniques.

SEO Driven Lead Generation for Business Growth by Brock N. Allen. How to generate more traffic, leads and sales by implementing essential SEO strategies and techniques.

Published in: Marketing, Technology, Business

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  • 1. SEO for Business Growth How To Implement SEO for Lead Generation & Business Growth Brock N. Allen - Call: 978-225-0895
  • 2. Over 3 Billion Searches Daily Brock N. Allen - Call: 978-225-0895
  • 3. Prospective New Customers Brock N. Allen - Call: 978-225-0895
  • 4. Q: Are You Visible Online? • Over 66% of Searches on Google • Over 93% of Clicks go to Page 1 Results Brock N. Allen - Call: 978-225-0895
  • 5. Got Traffic? Brock N. Allen - Call: 978-225-0895
  • 6. Need Leads? Brock N. Allen - Call: 978-225-0895
  • 7. Need to Get New Customers? Brock N. Allen - Call: 978-225-0895
  • 8. Traffic > Leads > Customers • Better Search Visibility & Traffic • Need Faster Lead Generation Flow • Need Stronger Business Growth Brock N. Allen - Call: 978-225-0895
  • 9. THE BIG PROBLEM MOST WEBSITES GET ZERO TRAFFIC Brock N. Allen - Call: 978-225-0895
  • 10. It’s Not Your Fault Google 2012 Ranking Formula Changes Note: Partial list shown for illustration Brock N. Allen - Call: 978-225-0895
  • 11. SEO Strategy Development • Need to Understand the Business Goals • Need to Analyze Search Parameters • Need to Analyze SEO Competition • Need to Develop a SEO Plan • SEO Part of Broader Marketing Strategy Brock N. Allen - Call: 978-225-0895
  • 12. How Many Customers Do You Want or Need? To Achieve Your Business Goals Brock N. Allen - Call: 978-225-0895
  • 13. How Many Fresh Leads Do You Need To Generate Monthly To Fill Your Sales Funnel? (Based On Your Conversion Metrics) Brock N. Allen - Call: 978-225-0895
  • 14. How Many Visitors Do Your Need Daily to Generate the Leads You Need? (Based On Your Traffic Conversion Rates) Brock N. Allen - Call: 978-225-0895
  • 15. How Long Is Your Sales Cycle? (Are There Ways It Could Be Streamlined?) Brock N. Allen - Call: 978-225-0895
  • 16. How Disciplined Is Your Lead Follow-Up Process? (Are There Ways We Could Streamline It?) Brock N. Allen - Call: 978-225-0895
  • 17. Effective SEO • Improves Online Visibility • Attracts More Traffic • May Increase Inbound Call Volume • May Increase Lead Generation Activity • May Accelerate Business Growth Brock N. Allen - Call: 978-225-0895
  • 18. How to Make SEO Cost-Effective • Make SEO Measurable • Implement Key Performance Metrics • Implement Structured Lead Follow-up • Measure Number of Calls Generated • Measure Number of eMail-Submit Leads • Monitor & Measure Social Signals Brock N. Allen - Call: 978-225-0895
  • 19. What Exactly Is SEO • Search en gine opt i mi za tion (noun) • Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (“natural” or “organic”) search results. Brock N. Allen - Call: 978-225-0895
  • 20. “Organic” & “PPC” SE Brock N. Allen - Call: 978-225-0895
  • 21. SEO is “Inbound Marketing” • Getting your products and services in front of prospective customers at the moment they are actively looking for something • SEO doesn’t interrupt • SEO helps you earn and build trust Brock N. Allen - Call: 978-225-0895
  • 22. Essentially Invisible = No Traffic • Page 1 Gets 93+% Traffic Brock N. Allen - Call: 978-225-0895
  • 23. Distribution of Clicks • Ranking Even on Page 1 Matters Brock N. Allen - Call: 978-225-0895
  • 24. Google Algorithm Changes Brock N. Allen - Call: 978-225-0895
  • 25. Distribution of Clicks • Ranking Even on Page 1 Matters Brock N. Allen - Call: 978-225-0895
  • 26. How to Get More Traffic & Leads • Leverage Author-Rank Brock N. Allen - Call: 978-225-0895
  • 27. Misconceptions • SEO is free marketing! • SEO doesn’t work • SEO is black magic • SEO is rocket science • SEO is illegal Brock N. Allen - Call: 978-225-0895
  • 28. SEO Is Real & 100% Legitimate • SEO is a legitimate marketing strategy practiced by almost all of the world’s most successful companies Brock N. Allen - Call: 978-225-0895

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