This document outlines a digital marketing method for tree service contractors. It discusses the importance of online presence, with over 77% of consumers searching online. It then details a proven formula for ranking high in Google Maps results which includes optimizing the Google My Business listing, building citations and consistency, gaining reviews, and on-page optimization. Tools are recommended to help with review automation, citations, and analysis of online visibility. Attendees are offered a free online marketing plan review.

2. Digital Dominance Method

3. Need Your Attention Please…
• Turn off cell phones
• Turn off Facebook
• If you are serious about doubling or tripling the leads that
you pull from your Google Listing for Tree Service, then the
next 20-30 minutes are critical.

4. What we will cover today
• The latest updates with the Google Map Listing
• 5 Biggest Issues that could be preventing you from
ranking
• Our proven model for ranking in the 3 pack
• Best tools systematize and automate the heavy lifting

5. Why the Internet?
• Massive transition from offline to online
• Statistics tell us that more than 77% of consumers go
online when looking for tree services.
• There are over 10 million searches EVERY MONTH
for Tree Service and Removal services.
• Want your share?

6. Who am I & Why Should You
Listen to Me?
• Been in Internet Marketing space for close to 10 years now
• Specialize in tree service contractor marketing
• Expert web development and digital marketing team
• Worked with dozens of tree service contractors across the US
and know what works to generate a flood of new business.

7. To Help You…
• Increase Your Sales
• Enhance Your Online Reputation
• Drive More Calls, Leads & Profits
• Increase Repeat & Referral Business

8. Do Google Maps Matter?

9. 45% of Clicks
& Calls

10. YES! Google Maps Matter!!

11. It’s Affirmative…
Google Maps Drives Calls
You can’t rely on Pay Per Click Alone

12. The Biggest Changes
• Google Map Listing reduced from 7 results
to 3
• Google is serving Paid Ad’s in Map Results
• Google Home Services is LIVE in most
major markets
• Home Services + Google Map
• Critical to complete Advanced Verification
Process

14. Maps + Home Service

15. How it impacts
Search Results

16. Sign Up For Local Services
adwords.google.com/localservices/signup

17. Why is getting
your Google
Map Listing
Ranked
important to
you?

18. 10 Critical Elements to Enhance
Conversion
• Home Services
•Map Listings
•3rd Party Listings (Angie’s List
/ Yext)
•Organic Listings

19. Googe says it has reduced fake Google
Maps listings by 70% since 2015.

20. What could be hurting your
rankings on Maps?
1. You need office in the city you are targeting
to rank well on Google Maps.
2. Did you try to SPAM Google with fake
locations?
3. Inconsistent Name, Address, Phone
Number Profile
4. Did you SPAM your city in company name
or categories
5. Do you have enough reviews across the
web?

21. Our Proven Formula for
getting ranked in the 3 Pack

22. 1. Claim & Optimize your
Google My Business Listing
• Make sure you have a login for your Google My Business Account
• Update Your Company Name to Read “Company Name”) – E.G.
Don’t Add any keywords here
• Add your Website Address – This will create an important inbound
link
• USE a LOCAL NUMBER (800#’s Won’t Do The Trick)
• Use a Local Address (NO PO BOX or UPS Store).
• Upload PHOTOS – AS MANY AS POSSIBLE – Use personal Photos
– Pictures of yourself (the owner), Pictures of Your Staff, Pictures of
the Office, Pictures of Your Trucks, Your Equipment, Your Logo,
Coupons, Pictures of your work. People Connect & Resonate With
People. Leverage that in your Map Listing
• List your hours of operation & services offered

23. Claim & Optimize your
Google My Business Listing

25. Google My Business Best
Practices
• Update your photos & add to them on
a consistent basis
• Leverage Google Posts by posting at
least once every 90 days
• Respond to reviews
• Answer questions that get posted

26. 2. Build Citations &
Consistency with NAP (Name,
Address, Phone number)
• Lot’s of citations across the web
• Consistent Reference of Company Name,
Address & Phone Number
• Limited Duplicate / Incorrect Business
Information

27. Pay Attention to Aggregators

28. Best Tools for Citations

29. Citations – Best Practice
• Manually Claim & Optimize Google My
Business
• Use a tool like YEXT for direct API to 50 of
the top citation listings
• Get listed in major Data Aggregators
• Leverage a tool like BrightLocal Citation
Finder or WhiteSpark to find niche listing
opportunities

30. 3. Lots of Real Reviews
Capture Positive Reviews From Your Customers

31. Strategy for Driving Consistent Reviews
• Leverage TOOLS to request a review after every
service call
• Leave a printed review card
• Train your crew’s to plant the seed & deliver a world
class experience
• Make a call after the service to walk them through
the review process
• Build reviews & recognition into your company
culture

32. Best Tools for Review Automation

33. 4. On Page Optimization

34. Our Proven Formula for
Getting ranked in the 3 Pack

36. FREE Online Marketing Plan
Review
• Analysis of Online Visibility
• Custom Keyword List of most
important search terms
• Ranking Report showing where you
rank currently
• Analysis of Online Directory Listings
& Consistency
• Analysis of Online Reviews and
Reputation
• Analysis of Social Presence
• Analysis of Website Conversion
Effectiveness
Call 770-637-3707
www.treeservicedigital.com/schedule

38. Digital Dominance Method

39. FREE Online Marketing Plan
Review
• Analysis of Online Visibility
• Custom Keyword List of most
important search terms
• Ranking Report showing where you
rank currently
• Analysis of Online Directory Listings
& Consistency
• Analysis of Online Reviews and
Reputation
• Analysis of Social Presence
• Analysis of Website Conversion
Effectiveness
Call 770-637-3707
www.treeservicedigital.com/schedule