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Careering through Analytics - MeasureFest

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My journey through analytics and top tips for those managing analytics in house, in an agency or working for themselves in web analytics consultancy.

Published in: Data & Analytics
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Careering through Analytics - MeasureFest

  1. 1. CAREERING THROUGH ANALYTICS Anna Lewis Polka Dot Data MeasureFest 2017
  2. 2. ANNA LEWIS Founder of Polka Dot Data Analytics Consultancy Helped over 100 businesses use data wisely 10 years analytics experience Total Google Analytics geek Background in SEO and PPC Agency, client side and freelance experience @annatlewis
  3. 3. HELLO SEO & GA!
  4. 4. #HOOKED credit
  5. 5. #HOOKED credit
  6. 6. EXCEL AT EXCEL
  7. 7. SHARE LEARNINGS
  8. 8. WIGGLE http://interiorlab.co.uk/wiggle-lakeside
  9. 9. #WomenInAnalytics
  10. 10. ANALYTICS? WHAT EVER.
  11. 11. GOING SOLO
  12. 12. ACTIONABLE TIPS Learnt from experience
  13. 13. RELATIONSHIPS
  14. 14. ONE CONTACT?
  15. 15. NEED SUPPORT?
  16. 16. FIND ALLIES
  17. 17. OWN BOSS? CLIENT BUYS YOU!
  18. 18. PROCESSES
  19. 19. CHECKLISTS
  20. 20. FOLLOW THE SAME PROCESS
  21. 21. APPROVAL TO LAUNCH
  22. 22. STRATEGY
  23. 23. ACHIEVABLE https://www.defense.gov/Photos/Photo- Gallery/igphoto/2001738490/ ACHIEVABLE
  24. 24. JUSTIFICATION
  25. 25. https://www.flickr.com/photos/hlkljgk/911016819 WHY?
  26. 26. DOCUMENTATION
  27. 27. DO OR DO NOT. THERE IS NO TRY
  28. 28. PLANNING & ORGANISATION
  29. 29. WE TRIED ALL THE TOOLS…
  30. 30. Not Urgent Urgent ImportantNotImportant DO NOW DO NEXT DO LAST DO NEVER
  31. 31. PRODUCTIVITY
  32. 32. FIND YOUR PRODUCTIVE ZONE
  33. 33. CHOOSE WHAT YOU JUGGLE
  34. 34. THANK YOU FOR LISTENING Anna Lewis anna@polkadotdata.com @annatlewis

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