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CAREERING THROUGH ANALYTICS
Anna Lewis
Polka Dot Data
MeasureFest 2017
ANNA LEWIS
Founder of Polka Dot Data Analytics Consultancy
Helped over 100 businesses use data wisely
10 years analytics experience
Total Google Analytics geek
Background in SEO and PPC
Agency, client side and freelance experience
@annatlewis
HELLO SEO & GA!
#HOOKED
credit
#HOOKED
credit
EXCEL
AT EXCEL
SHARE LEARNINGS
WIGGLE
http://interiorlab.co.uk/wiggle-lakeside
#WomenInAnalytics
ANALYTICS? WHAT EVER.
GOING SOLO
ACTIONABLE TIPS Learnt from experience
RELATIONSHIPS
ONE CONTACT?
NEED SUPPORT?
FIND ALLIES
OWN BOSS?
CLIENT BUYS YOU!
PROCESSES
CHECKLISTS
FOLLOW THE SAME PROCESS
APPROVAL
TO LAUNCH
STRATEGY
ACHIEVABLE
https://www.defense.gov/Photos/Photo-
Gallery/igphoto/2001738490/
ACHIEVABLE
JUSTIFICATION
https://www.flickr.com/photos/hlkljgk/911016819
WHY?
DOCUMENTATION
DO OR DO NOT. THERE IS NO TRY
PLANNING &
ORGANISATION
WE TRIED ALL THE TOOLS…
Not Urgent Urgent
ImportantNotImportant
DO NOW
DO NEXT
DO LAST
DO NEVER
PRODUCTIVITY
FIND YOUR PRODUCTIVE ZONE
CHOOSE WHAT YOU JUGGLE
THANK YOU FOR LISTENING
Anna Lewis
anna@polkadotdata.com
@annatlewis

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